The mass media investment behind Procter & Gamble’s Neurobion brand will help to fuel sales of vitamin B and allow further growth of the category. However, vitamins in pill formats may be hampered by the prevalence of taking an injection.
Back to school will have a heavy influence on the sale of paediatric vitamins in the coming years. With parents more familiar with vitamins since the pandemic, they will be more motivated to buy products that protect their children when they go back to school.
Heavier marketing investment from key players, notably in mass media will support the development of the vitamin category in the forecast period. Brands will leverage advertising to drive keeping vitamins top of mind.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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