Single vitamins will register higher volume growth than multivitamins. As consumers become more educated about the specific benefits of individual vitamins, they will opt for individual vitamins to target specific ailments.
Vitamins will increasingly face competition from products that are enriched with vitamins. For instance, this is happening with products such as supplement nutrition drinks and products containing collagen.
Multivitamins are increasingly moving away from offering broad spectrum products suitable for any type of consumer to focusing on specific segments. Examples are products aimed at women’s or men’s health.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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