With the rise of e-commerce in Chile, new opportunities are opening for the promotion and sale of products in this category. The rapid growth of e-commerce presents an opportunity for the massification of vitamins, with smaller players in particular more likely to gain visibility online compared to store-based retailers.
The pandemic has accelerated the preventative health trend in Chile, which is expected to continue developing over the forecast period, therefore benefiting sales of vitamins. As vitamins and dietary supplements are expensive products and considering that the economic impact on Chileans’ purchasing power is expected to last for several more years, greater opportunities are offered by multifunctional products, immunity boosters and general health products.
As local consumers continue to become increasingly aware of their health and wellbeing, the purchasing process is likely to become more sophisticated, with many Chileans initially researching products online before buying. Specific requirements are becoming increasingly valued by many consumers.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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