Executive Summary

Oct 2019
PROSPECTS
Multivitamins decline as consumer reach for specific vitamins

Single vitamins registered double-digit annual retail current value growth from 2016, as consumers build preference for the single vitamin above combined supplements. This remains true for 2019, as multivitamins registered a decline in retail current value growth.

Vitamin K is on the rise as a dietary combination product

Vitamin K was previously used in very high doses for significant blood health issues with a prescription, mainly in hospitals. New studies highlighted its effectiveness for calcium redistribution, which can help to prevent formation of stones in the kidney and other organs.

Complex B vitamin is gaining popularity in Chile

The complex B vitamin gained popularity, mainly due to the multifunctional properties of the vitamin. Aiding this growth was the vegan population of Chile, which has continued to increase in 2019.

COMPETITIVE LANDSCAPE
Incentivising staff sales sees VitaminLife topping the charts

In 2019 private label gained higher levels of shares. Salco’s private label range VitaminLife became consumers top choice when it came to single vitamins.

Low consumer knowledge see vitamin A brand Trivitana exit

Trivitana, the vitamin A brand from Merck, was discontinued in Chile in 2019. This was the result of a lack of consumer awareness regarding vitamin A and its benefits, as well as strong competition posed from private label, such as Nutra Pharm.

Older generation is a plus for multivitamins as Centrum Silver increases growth

As the population of Chile get older and birth rates decline, multivitamins for the elderly are seeing growth. This is true for Centrum Silver who experienced a solid increase in share in 2019, continuing its steady rate of growth since 2016.

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Vitamins in Chile

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OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins in Chile market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as: 
  • What is the market size of Vitamins in Chile?
  • What are the major brands in Chile?
  • Are combination products with acetaminophen still popular?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Vitamins in Chile - Category analysis

HEADLINES

PROSPECTS

Multivitamins decline as consumer reach for specific vitamins
Vitamin K is on the rise as a dietary combination product
Complex B vitamin is gaining popularity in Chile

COMPETITIVE LANDSCAPE

Incentivising staff sales sees VitaminLife topping the charts
Low consumer knowledge see vitamin A brand Trivitana exit
Older generation is a plus for multivitamins as Centrum Silver increases growth

CATEGORY DATA

Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Consumer Health in Chile - Industry Overview

EXECUTIVE SUMMARY

Consumer health remains healthy as contagious diseases spread
Chileans reaching for natural solutions above OTC
Competition gets tough for OTC as Chileans look for health options
Online chemists/pharmacies get serious as consumer health data is stored in the cloud
Consumer health products with natural offerings are set to see positive results

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2018-2019

DEFINITIONS

SOURCES

Summary 2 Research Sources