Single vitamins registered double-digit annual retail current value growth from 2016, as consumers build preference for the single vitamin above combined supplements. This remains true for 2019, as multivitamins registered a decline in retail current value growth.
Vitamin K was previously used in very high doses for significant blood health issues with a prescription, mainly in hospitals. New studies highlighted its effectiveness for calcium redistribution, which can help to prevent formation of stones in the kidney and other organs.
The complex B vitamin gained popularity, mainly due to the multifunctional properties of the vitamin. Aiding this growth was the vegan population of Chile, which has continued to increase in 2019.
In 2019 private label gained higher levels of shares. Salco’s private label range VitaminLife became consumers top choice when it came to single vitamins.
Trivitana, the vitamin A brand from Merck, was discontinued in Chile in 2019. This was the result of a lack of consumer awareness regarding vitamin A and its benefits, as well as strong competition posed from private label, such as Nutra Pharm.
As the population of Chile get older and birth rates decline, multivitamins for the elderly are seeing growth. This is true for Centrum Silver who experienced a solid increase in share in 2019, continuing its steady rate of growth since 2016.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in Chile with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Vitamins industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.
This industry report originates from Passport, our Consumer Health market research database.