Brands are increasingly marketing vitamins such as vitamin A as beauty products, and this is set to continue in the forecast period, to leverage growing awareness of the positive effects on skin elasticity. This strategy has found a successful platform on beauty websites such as thebeautyshop.
In the wake of the pandemic, demand for immunity-enhancing vitamins such as vitamin C, multivitamins with zinc, and vitamin D, surged in the United Arab Emirates, and they are expected to continue to see strong growth in the forecast period. These vital nutrients, which boost immunity and improve bone health, are set to continue to experience robust growth amongst adults and children alike.
Centrum is set to maintain its value lead in multivitamins in the United Arab Emirates in 2023, and is expected to retain this position in the forecast period. Its ongoing value growth can be attributed due to the fact that its wide range of multivitamins appeals to diverse demographics.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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