Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Vitamins in

Vitamins in Colombia

20 pages, Feb 2019

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Low penetration remains an issue for vitamins in Colombia

Although Colombians continued to show an increasing interest in self-care and prevention, purchasing vitamins that can prevent serious health problems in the long term is not a priority for them. This can be attributed to the high costs of regular consumption, with some Colombians instead relying on fortified packaged foods and beverages or supplement nutrition drinks.

Expected switch of vitamin D from prescription to OTC

Almost all single vitamins are only meant to be sold over the counter in combination with minerals, such as zinc. However, it is possible to purchase single vitamins from natural food stores or specialised retailers, without further purchases, especially for specific needs, such as sportsmen and -women using vitamin D to reduce the effects of their activities, helping them to avoid injuries in the short term and recover more quickly.

Multivitamins is biggest in value sales

Multivitamins continued to hold the largest value share overall in 2018, as well as recording the strongest value growth, since most brands enjoy a general health positioning. Segmentation within multivitamins continued to be weak in Colombia, with age rather than gender or use being the main targeted group compared to more developed markets.

COMPETITIVE LANDSCAPE

Domestic players lead vitamins

Laboratorios JGB led vitamins in 2018 due to its flagship brand Kola Granulada JGB, with almost 90 years of presence in Colombian consumer health, it offers a variety of flavours including vanilla, chocolate, strawberry and original to target a wide audience, even children.

Private label remains negligible in vitamins

In 2018, private label continued to have a negligible presence in vitamins, especially because retail channels such as supermarkets or hypermarkets have not developed any vitamin product lines, compared to more developed markets. Domestic parapharmacies such as Farmatodo offer their own product lines, but their presence remains negligible due to their limited portfolios.

Limited innovation or recent launches

There was no significant innovation evident in vitamins in 2018, as development tends to be limited in this category and brands have to invest huge amounts of money in mass media advertising to attract consumers.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES:

FAQS ABOUT SAMPLES

DELIVERY:

Files are delivered directly into your account within a few minutes of purchase.

OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vitamins in Colombia?
What are the major brands in Colombia?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Want to find out more about this report?

Request more information

Vitamins in Colombia - Category analysis

HEADLINES

PROSPECTS

Low penetration remains an issue for vitamins in Colombia

Expected switch of vitamin D from prescription to OTC

Multivitamins is biggest in value sales

COMPETITIVE LANDSCAPE

Domestic players lead vitamins

Private label remains negligible in vitamins

Limited innovation or recent launches

CATEGORY DATA

Table 1 Sales of Vitamins by Category: Value 2013-2018
Table 2 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 3 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 4 NBO Company Shares of Vitamins: % Value 2014-2018
Table 5 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 6 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Consumer Health in Colombia - Industry Overview

ANALYSIS

Executive Summary

Consumer health records growth in 2018 as economy begins recovery
Main switches present in digestive remedies and cough, cold and allergy remedies
Foreign companies lead most consumer health categories
Chemists/pharmacies continues to be leading distribution channel
Increasing awareness of self-care and ageing population to boost future sales

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches From Prescription to OTC
Summary 2 OTC: Switches From OTC to Prescription

Sources

Summary 3 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand
Private Label in Consumer Health

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Colombia

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Consumer Health in Colombia - Industry Overview

ANALYSIS

Executive Summary

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 4 OTC: Switches From Prescription to OTC
Summary 5 OTC: Switches From OTC to Prescription

Sources

Summary 6 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Table 8 Channel Distribution

Competitive Landscape

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Colombia

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Consumer Health in Colombia - Industry Overview

ANALYSIS

Executive Summary

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 7 OTC: Switches From Prescription to OTC
Summary 8 OTC: Switches From OTC to Prescription

Sources

Summary 9 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Colombia

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Consumer Health in Colombia - Industry Overview

EXECUTIVE SUMMARY

Consumer health records growth in 2018 as economy begins recovery

Main switches present in digestive remedies and cough, cold and allergy remedies

Foreign companies lead most consumer health categories

Chemists/pharmacies continues to be leading distribution channel

Increasing awareness of self-care and ageing population to boost future sales

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 10 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2013-2018
Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format: % Value 2013-2018
Table 17 Distribution of Consumer Health by Format and Category: % Value 2018
Table 18 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 10 OTC: Switches From Prescription to OTC
Summary 11 OTC: Switches From OTC to Prescription

Megatrends

Country Report

Vitamins in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Low penetration remains an issue for vitamins in Colombia

Expected switch of vitamin D from prescription to OTC

Multivitamins is biggest in value sales

COMPETITIVE LANDSCAPE

Domestic players lead vitamins

Private label remains negligible in vitamins

Limited innovation or recent launches

Overview

Why buy this report?

SAMPLES:

DELIVERY:

OVERVIEW

The Vitamins in Colombia market research report includes:

Our market research reports answer questions such as:

Why buy this report?

Want to find out more about this report?

Table of Contents

Vitamins in Colombia - Category analysis

HEADLINES

PROSPECTS

Low penetration remains an issue for vitamins in Colombia

Expected switch of vitamin D from prescription to OTC

Multivitamins is biggest in value sales

COMPETITIVE LANDSCAPE

Domestic players lead vitamins

Private label remains negligible in vitamins

Limited innovation or recent launches

CATEGORY DATA

Consumer Health in Colombia - Industry Overview

ANALYSIS

Executive Summary

Appendix

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Colombia - Industry Overview

ANALYSIS

Executive Summary

Appendix

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Colombia - Industry Overview

ANALYSIS

Executive Summary

Appendix

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Colombia - Industry Overview

EXECUTIVE SUMMARY

Consumer health records growth in 2018 as economy begins recovery

Main switches present in digestive remedies and cough, cold and allergy remedies

Foreign companies lead most consumer health categories

Chemists/pharmacies continues to be leading distribution channel