The increasing use of functional doctor services has led to major changes being seen in the attitudes of consumers towards vitamins. Traditionally, local doctors have tended to recommend doses of vitamins on a daily basis; however, consumers did not consistently take them for long periods of time.
Over the forecast period, Colombian consumers are expected to regard vitamins as an accompaniment to dietary supplements, rather than competition, along with an improved diet, physical activity, and other positive lifestyle changes. Vitamins is expected to record further value sales growth in parallel with an interest in healthier lifestyles, however, growth will not be at the same high rate as that experienced in 2020, especially as prices continue to spike.
Even though vitamins are increasingly popular, no private label products are likely to be launched over the forecast period as pharma is extremely regulated in Colombia. Innovative formats are set to drive sales across the next five years, therefore players have the opportunity to launch new vitamins in response to the heightened demand for immunity-boosting products, as well as new formats, including chewable products and gummies for minerals and soft gels or hard capsules for vitamin C.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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