Vitamins is expected to see more stable growth in value terms (at constant 2022 prices over the forecast period) partly due to market maturity but also due to reduced fears around COVID-19, with most people having received the vaccine. Nonetheless, growth is still expected to be strong with the intake of vitamins seen to be the “new normal” for some Thai people, as health is seen as the new wealth.
With more consumers becoming connected digitally, their purchasing behaviour is likely to become more sophisticated, as they increasingly access information on new product developments with better formulae, product reviews and health-related discussions on websites and social media platforms. Players will need to respond to such behaviour by offering consumers a seamless shopping experience online and offline.
With the category becoming increasingly crowded, brands could look to differentiate their offerings through product positioning to respond to more sophisticated demand among consumers. Brands are likely to benefit from highlighting their natural positioning, claiming fewer side-effects, providing proof of their claims and promoting their efficacy, whilst presenting products in more modern ways.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Vitamins industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!