Multivitamins are outshining single vitamins in Azerbaijan in a trend set to continue throughout the forecast period. While the pandemic years saw vitamin C and D take their moments in the spotlight, both are now ceding ground to multivitamins.
Reduced disposable income is leading to diminished purchasing power, with consumers no longer as attracted to premium brand as they once were. This has made room for Deva Holding Company, a Turkish player that has landed with a bang in 2023, delivering both medications and vitamin complexes that promise quality at affordable prices.
During the height of the pandemic, vitamin C was a star as a go-to for immunity support. As the impact of the pandemic wanes, however, vitamin C is losing its status.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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