Retail volume and value (constant 2022 prices) sales of vitamins are projected to continue to grow over the forecast period, since the category is far from maturity. Rising consumer awareness and knowledge of vitamins and their benefits can be expected to stimulate growth.
Vitamins is expected to face growing competition from dietary supplements in the forecast period. Serbian consumers are likely to purchase dietary supplements, because they offer a greater number of vitamins and supplements combined in one pill.
Producers of vitamins tended to be reluctant to invest in new product launches in 2020 and 2021 due to the economic uncertainty surrounding the pandemic. However, as the economic situation improves, some players are likely to be encouraged by the growth potential in multivitamins and some areas of single vitamins.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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