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Country Report

Vitamins in

Vitamins in Serbia

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Demand for vitamins shrugs off the impact of COVID-19, as consumers seek to boost their immune systems

COVID-19 will not affect growth in value sales of vitamins in Serbia during 2020. Indeed, 2020 will be the first year during the review period that value sales growth did not decelerate, with growth in value sales of vitamin A actually seeing a significant increase.

Social media help drive growing awareness of the importance of vitamins

Growth in value sales is mainly being driven by the perception that a regular intake of vitamins is key to health maintenance. This perception is fostered by the rising number of articles in the specialised press and more importantly on the internet, particularly social media platforms.

CaliVita leverages e-commerce and social media to maintain leadership

CaliVita International, Hemofarm ad and Galenika ad remain the top three players in vitamins. They all have a strong reputation for quality among consumers and continue to make significant investments in marketing.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins in Serbia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vitamins in Serbia?
What are the major brands in Serbia?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Vitamins in Serbia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Demand for vitamins shrugs off the impact of COVID-19, as consumers seek to boost their immune systems

Social media help drive growing awareness of the importance of vitamins

CaliVita leverages e-commerce and social media to maintain leadership

RECOVERY AND OPPORTUNITIES

Health-conscious consumers don’t buy the argument that vitamins are superfluous

Perceived as offering better value, growth in value sales of multivitamins will continue to outpace single vitamins

There’s life in private label yet

CATEGORY DATA

Table 1 Sales of Vitamins by Category: Value 2015-2020
Table 2 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 3 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 4 NBO Company Shares of Vitamins: % Value 2016-2020
Table 5 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 6 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Consumer Health in Serbia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 9 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2015-2020
Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 14 Penetration of Private Label by Category: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format: % Value 2015-2020
Table 16 Distribution of Consumer Health by Format and Category: % Value 2020
Table 17 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

Megatrends

Country Report

Vitamins in Serbia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Demand for vitamins shrugs off the impact of COVID-19, as consumers seek to boost their immune systems

Social media help drive growing awareness of the importance of vitamins

CaliVita leverages e-commerce and social media to maintain leadership

Overview

Why buy this report?

SAMPLES:

DELIVERY:

OVERVIEW

The Vitamins in Serbia market research report includes:

Our market research reports answer questions such as:

Why buy this report?

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Table of Contents

Vitamins in Serbia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Demand for vitamins shrugs off the impact of COVID-19, as consumers seek to boost their immune systems

Social media help drive growing awareness of the importance of vitamins

CaliVita leverages e-commerce and social media to maintain leadership

RECOVERY AND OPPORTUNITIES

Health-conscious consumers don’t buy the argument that vitamins are superfluous

Perceived as offering better value, growth in value sales of multivitamins will continue to outpace single vitamins

There’s life in private label yet

CATEGORY DATA

Consumer Health in Serbia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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