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Learn moreNov 2020
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COVID-19 will not affect growth in value sales of vitamins in Serbia during 2020. Indeed, 2020 will be the first year during the review period that value sales growth did not decelerate, with growth in value sales of vitamin A actually seeing a significant increase.
Growth in value sales is mainly being driven by the perception that a regular intake of vitamins is key to health maintenance. This perception is fostered by the rising number of articles in the specialised press and more importantly on the internet, particularly social media platforms.
CaliVita International, Hemofarm ad and Galenika ad remain the top three players in vitamins. They all have a strong reputation for quality among consumers and continue to make significant investments in marketing.
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Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in Serbia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Vitamins industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.