The vitamins category is expected to be adversely affected by the decline in consumers’ disposable incomes in 2024. Economising consumers are forecast to reduce their consumption of vitamins as they focus their squeezed spending power on items that they perceive to be essential.
The vitamins category is expected to face growing competition with dietary supplements during the forecast period. The assortment of dietary supplements grew significantly during 2020-2022.
Sales of vitamins are expected to return to growth as the forecast period progresses. Volume growth will be encouraged by growing disposable incomes, rising health awareness and the desire to prevent illness during cold and flu seasons.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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