One big challenge for the category is the lack of consistency in the consumption of vitamins. Consumers often buy these products and take them for a couple of weeks or maximum for a month when they are sick or when they are concerned about getting sick and then stop consuming them when these concerns pass.
Doctors' recommendations usually play an important role when buying vitamins for children and pregnant women, but not so much when it comes to multivitamins for adults. For the latter, is the consumer who generally decides what vitamins to take them, often following a friend or family member's recommendation.
Digital sales and marketing is likely to play a growing role in vitamins over the forecast period with the share of online sales having already doubled since the outbreak of COVID-19. Unlike some OTC products, consumers generally feel comfortable shopping online for vitamins as they are happy to choose the appropriate products for themselves and their family.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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