Executive Summary

Oct 2019
PROSPECTS
Convenience factor continues to drive demand for multivitamins

Multivitamins will remain by far the largest vitamins category in Mexico over the forecast period, and looks set to continue posting robust growth in volume and current value sales. Demand will be bolstered by increasing appreciation for the convenience of these products, which are perceived as an easy way to ensure a balanced intake of essential nutrients and reduce the risk of a wide variety of health problems.

Segmentation increasingly visible in multivitamins

The segmentation of product ranges by gender and age is becoming an increasingly important competitive strategy in multivitamins. The GNC range includes variants such as GNC Mega Teen and GNC Women’s Ultra Mega, for instance, while Centrum offers Centrum Gender products for men and women, as well as Centrum 50+ for older people.

Divergent demographic trends create challenges and opportunities

Increasingly busy lifestyles and growth in the number of women working outside the home are leaving many Mexican families with less time to cook healthy meals at home. This should continue to strengthen interest in paediatric vitamins over the forecast period, though demand for such products is likely to be tempered somewhat by falling birth rates.

COMPETITIVE LANDSCAPE
Pfizer launches Emergen-C in Mexico

Pfizer launched its Emergen-C brand in Mexico towards the end of the review period. Available in lemon and orange flavours, the brand combines vitamin C and B complex vitamins with antioxidants and minerals.

Grisi Pharma adopts new packaging design for C-Boost brand

Local manufacturer Grisi Pharma revamped the image of its C-Boost brand in 2019 with a new eye-catching packaging design and a new logotype. Having a limited capacity for investment in mass media advertising, the company hopes these changes will help to drive demand for the brand by improving its visibility on crowded retail shelves.

Private label lines continue to perform well in vitamins

Private label maintained a strong presence in vitamins in 2019, with the Dr Simi line from Farmacias Similares claiming a significantly larger value share than any branded competitor to retain its overall lead. Major health and beauty specialist retailers like Farmacias Similares and Farmacias del Ahorro offer diverse private label lines that cover both multivitamins and single vitamins categories.

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Vitamins in Mexico

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OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins in Mexico market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as: 
  • What is the market size of Vitamins in Mexico?
  • What are the major brands in Mexico?
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Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Vitamins in Mexico - Category analysis

HEADLINES

PROSPECTS

Convenience factor continues to drive demand for multivitamins
Segmentation increasingly visible in multivitamins
Divergent demographic trends create challenges and opportunities

COMPETITIVE LANDSCAPE

Pfizer launches Emergen-C in Mexico
Grisi Pharma adopts new packaging design for C-Boost brand
Private label lines continue to perform well in vitamins

CATEGORY DATA

Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Consumer Health in Mexico - Industry Overview

EXECUTIVE SUMMARY

Population growth and rising health-consciousness underpin market expansion
Demographic and lifestyle trends drive demand in key categories
Segmentation remains a key strategy as competition intensifies
Direct selling remains the leading consumer health distribution channel
Steady expansion of consumer health set to continue

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources