The outlook for vitamins over the forecast period is bright, with robust growth in total volume and current value sales predicted and most categories expected to expand consistently in both respects. Overall demand will remain buoyant as rising health awareness in Kazakhstan encourages more people to start regularly taking vitamins as a preventive measure against nutritional deficiencies and various illnesses, or as a treatment to help alleviate the symptoms of existing conditions.
Vitamin D is projected to remain the fastest developing category in volume growth terms over the forecast period. Together with increased appreciation for the immune-strengthening qualities of this nutrient in the wake of COVID-19, demand should be bolstered by rising awareness of the benefits it offers in a wide range of other areas, including bone and joint health, cognitive function, mood enhancement and lowering the risk of conditions such as cardiovascular disease and type 2 diabetes.
With inflation likely to remain high in the short-to-medium term, increased budget-consciousness among Kazakhstanis should enable affordably priced domestic products and cheaper regional brands from Russia and Belarus to gain ground in vitamins during the early years of the forecast period. However, as inflation comes down and the macroeconomic climate improves, there should be opportunities for international brands that are considered to offer superior quality standards and more advanced benefits to strengthen their presence in the category.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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