Value growth of vitamins is expected to decelerate in the coming years as demand cools in the aftermath of the COVID-19 pandemic. Consumers will relax somewhat and be less rigorous in consuming so many products as regularly.
The strong level of competition in the vitamins category is expected to continue over the forecast period, with brand manufacturers focusing on new product launches and innovation to expand their consumer base and prevent their customers from switching to private label alternatives. Meanwhile, for their part, private label players will likely continue to enhance their portfolios to try and match the quality of branded products, albeit continuing to offer lower prices.
Whilst increasing consumer interest in holistic and preventive approaches to health and wellbeing has the potential to drive the development of vitamins, it is also significantly expanding the competition faced by the category. The health and wellness trend has, for instance, become a key influence on product innovation in packaged food and beverages, with many new product developments fortified with vitamins and minerals, as well as other functional ingredients.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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