Vitamins face steady growth potential in the forecast period as Croatians shift back to busy lifestyles which can often lead to very unbalanced nutrition and high levels of stress. In the face of economic crisis, the level of stress is expected to increase putting greater emphasis on physical and mental health.
Vitamin D is set to be one of the strongest subcategories due to consistent marketing activity among industry players. Demand will mostly be driven by long working hours and time spent indoors, especially among office workers, which results in lower exposure to the sun.
During 2021 and 2022, there was a rise of vitamin products on discounts. Amid economic difficulties, this trend is expected to continue into the forecast period as salary growth remains below inflation in 2023 and 2024.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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