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Country Report

Vitamins in

Vitamins in Norway

22 pages, Oct 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The growing number of vegetarians in Norway is set to contribute to increasing sales of vitamins

According to a survey conducted by Sentio, 23% of Norwegians avoided eating meat in 2016. According to the Norwegian Vegetarian Association, the number of vegetarians has more than doubled over the last 20 years and is expected to continue to grow.

Lack of sunlight a key driver of sales of vitamin D

As Norway is a Nordic country, sunlight hours are much lower than in most other regions and countries. According to climate maps, there is an average of 1,632 hours of sunlight per year with an average of 4 hours 28 minutes of sunlight per day in Oslo, compared to 2,910 hours of sunlight per year with an average of 7 hours 58 minutes of sunlight per day in Madrid.

COMPETITIVE LANDSCAPE

Takeda Nycomed leads vitamins

Takeda Nycomed remained the clear leader in vitamins in 2017 with its Nycoplus range the leader both in multivitamins and single vitamins. Nycoplus also offers B, C, D, E, K2 and folic acid.

Domestic player in second place

Orkla Care is a subsidiary of Orkla Group, which is a domestic player. Orkla is listed on the Oslo Stock Exchange and its head office is in Oslo, the capital of Norway.

Competitive landscape in vitamins differs from that witnessed in OTC medicines

The competitive landscape in vitamins differs from that of most OTC medicines. Private label is available, unlike in most OTC categories, even though sales of private label remain small, posing no threat to branded products.

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Samples

Vitmains and Dietary Supplements

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vitamins in Norway?
What are the major brands in Norway?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Vitamins in Norway - Category analysis

HEADLINES

PROSPECTS

The growing number of vegetarians in Norway is set to contribute to increasing sales of vitamins

Lack of sunlight a key driver of sales of vitamin D

COMPETITIVE LANDSCAPE

Takeda Nycomed leads vitamins

Domestic player in second place

Competitive landscape in vitamins differs from that witnessed in OTC medicines

CATEGORY DATA

Summary 1 Multivitamins: Brand Ranking by Positioning 2017
Table 1 Sales of Vitamins by Category: Value 2012-2017
Table 2 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 3 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 4 NBO Company Shares of Vitamins: % Value 2013-2017
Table 5 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 6 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Consumer Health in Norway - Industry Overview

EXECUTIVE SUMMARY

Consumer health sales develop in line with population growth

2017 growth in line with the review period

Healthy balance between domestic and foreign players

Growing internet sales offer convenience but pose a threat to unwary customers

Future sales of consumer health in line with population growth

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 9 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2012-2017
Table 11 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 13 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 15 Distribution of Consumer Health by Format: % Value 2012-2017
Table 16 Distribution of Consumer Health by Format and Category: % Value 2017
Table 17 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 2 OTC: Switches 2016-2017

SOURCES

Summary 3 Research Sources

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Megatrends

Country Report

Vitamins in Norway

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Executive Summary

New Report Guarantee

PROSPECTS

The growing number of vegetarians in Norway is set to contribute to increasing sales of vitamins

Lack of sunlight a key driver of sales of vitamin D

COMPETITIVE LANDSCAPE

Takeda Nycomed leads vitamins

Domestic player in second place

Competitive landscape in vitamins differs from that witnessed in OTC medicines

Samples

Overview

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SAMPLES:

DELIVERY:

OVERVIEW

The Vitamins in Norway market research report includes:

Our market research reports answer questions such as:

Why buy this report?

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Table of Contents

Vitamins in Norway - Category analysis

HEADLINES

PROSPECTS

The growing number of vegetarians in Norway is set to contribute to increasing sales of vitamins

Lack of sunlight a key driver of sales of vitamin D

COMPETITIVE LANDSCAPE

Takeda Nycomed leads vitamins

Domestic player in second place

Competitive landscape in vitamins differs from that witnessed in OTC medicines

CATEGORY DATA

Consumer Health in Norway - Industry Overview

EXECUTIVE SUMMARY

Consumer health sales develop in line with population growth

2017 growth in line with the review period

Healthy balance between domestic and foreign players

Growing internet sales offer convenience but pose a threat to unwary customers

Future sales of consumer health in line with population growth

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Why buy this report?

Want to find out more about this report?

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