Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Vitamins in

Vitamins in Norway

Sep 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Prospects

Vegetarianism and veganism offer opportunities for growth

Sentio conducted a survey in 2016, finding that 23% of Norwegians avoided eating meat. The number of vegetarians in Norway, as well as in the whole of Scandinavia, is continuously growing, for animal welfare reasons and due to media reports on the impact of eating meat on climate change.

Growth in vitamins to combat the Norwegian climate and ageing

Other single vitamins and vitamin D saw the strongest current value growth in 2018, and these categories are expected to continue to see the best performances throughout the forecast period. Many Norwegians have vitamin D deficiency due to the long dark periods during the winter, which therefore leads to demand for vitamin D.

Expert discussion on the overconsumption of vitamins threatens forecast growth

Norwegians’ interest in a holistic approach to their own wellness and fitness has affected the interest in vitamins. Consumers have increasingly active lifestyles, and try to eat nutritious food such as whole foods.

Competitive Landscape

Takeda Nycomed leads vitamins

Takeda Nycomed led vitamins during 2018, as it has a large assortment of multivitamins and single vitamins distributed through various chemist/pharmacy chains. Several of its products are also marked as OTC medicines with an ATC code, ie they are considered as medicines rather than just vitamins, due to the high vitamin content.

Orkla Care remains the second largest player

Orkla Care remained the second largest player in vitamins in 2018, offering several brands, such as its largest brand Collett within single vitamins and Collett Biovit, Longo Vital and Vitaplex in multivitamins. Its wide assortment of types of vitamins and brands, as well as the overall recognition of the company as being domestic, has helped it to achieve a strong position in the Norwegian market.

Finding a niche is key for the success of smaller brands

Some companies, such as TG Montgomery, have seen strong share growth due to the strong push for vitamin K2 and the claimed positive effects of this vitamin. Other strongly performing brands, such as the multivitamins brand Berocca, have strongly emphasised their importance for physical performance.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Vitmains and Dietary Supplements

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES:

FAQS ABOUT SAMPLES

DELIVERY:

Files are delivered directly into your account within a few minutes of purchase.

OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vitamins in Norway?
What are the major brands in Norway?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Want to find out more about this report?

Request more information

Vitamins in Norway - Category analysis

ANALYSIS

Headlines

Prospects

Vegetarianism and veganism offer opportunities for growth
Growth in vitamins to combat the Norwegian climate and ageing
Expert discussion on the overconsumption of vitamins threatens forecast growth

Competitive Landscape

Takeda Nycomed leads vitamins
Orkla Care remains the second largest player
Finding a niche is key for the success of smaller brands

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand

CONTEXT

International Context

Vitamins Retail Sales by Region
Vitamins in Norway

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Norway vs Other Geographies
Households with a Disposable Income Over USD25,000 - Norway

Consumer Health in Norway - Industry Overview

ANALYSIS

Executive Summary

Modest growth due to maturity
Demographic trends and the weather affect sales of consumer health products
Norwegians are reluctant to try new brands in OTC categories
Store-based retailing remains the main channel; albeit internet retailing is growing
Most trends are projected to continue throughout the forecast period

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches

Definitions

Sources

Summary 2 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Norway

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Norway vs Other Geographies
Households with a Disposable Income Over USD25,000 - Norway

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Vitamins in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

Vegetarianism and veganism offer opportunities for growth

Growth in vitamins to combat the Norwegian climate and ageing

Expert discussion on the overconsumption of vitamins threatens forecast growth

Competitive Landscape

Takeda Nycomed leads vitamins

Orkla Care remains the second largest player

Finding a niche is key for the success of smaller brands

Samples

Overview

Why buy this report?

SAMPLES:

DELIVERY:

OVERVIEW

The Vitamins in Norway market research report includes:

Our market research reports answer questions such as:

Why buy this report?

Want to find out more about this report?

Table of Contents

Vitamins in Norway - Category analysis

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Norway - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Company Reports