Retail current value sales of vitamins will return to growth during 2023 as the continued focus on healthy lifestyles continues to support demand. Local consumers are increasingly knowledgeable about vitamins, with the internet playing a key role in this, and they are becoming more interested in taking vitamins as part of a healthy lifestyle.
Multivitamins is set to see slower growth than single vitamins in the forecast period with categories such as vitamin D expected to witness particularly strong growth. Single vitamins are generally consumed by people targeting more specific ailments or aiming to achieve health goals.
E-commerce is set to continue to grow in prominence as a distribution channel for vitamins over the course of the forecast period as online shopping becomes a normal part of life for a growing number of consumers. Both retail chains and e-commerce specialists are increasing their investment in this channel, whilst local consumers, particularly younger ones, are becoming ever-more comfortable and confident in shopping online.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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