The forecast period is expected to see moderate increases in volume sales of vitamins and Norway as a wider group of consumers increasingly regard these products as essential. Nonetheless, the category’s performance is expected to be undermined somewhat by the general scepticism towards vitamins among much of the local population.
Demographic changes are set to continue benefiting vitamins over the forecast period. The most obvious demographic trend that would be positive for sales of vitamins is the ageing of the Norwegian population and simply because older consumers are more likely to need to supplement their diets with vitamins as they are less able to absorb essential nutrients than their younger counterparts.
Compared to most other consumer health categories, especially OTC, vitamins is subject to a relatively high degree of innovation and new products are launched in the category more frequently. Towards the end of the review period, this was especially evident in private label, where virtually all players are currently heavily focused on pushing their respective brands of protein supplements, among various types of other consumer health products, including vitamins.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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