Vitamins in Norway

2020 IMPACT

The outbreak of COVID-19 saw consumers increase their purchases of vitamins in Q1 and Q2, reaching for products they believed would benefit the immune system

The outbreak of COVID-19 will lead to a slight increase in demand for vitamins. Despite regular announcements stating that vitamins supplements will not help against COVID-19, unless there is a pre-existing deficit, vitamins B, vitamin C and vitamin D are all set to see an increase in growth, as consumers purchased these items in Q1 and Q2, believing they would help protect them from the virus.

As well as the outbreak of COVID-19, growth in 2020 is supported by the prevalence of vitamin D deficiencies, and the increasing popularity of vitamin K2

In particular, vitamin D will benefit from many Norwegians having a vitamin D deficiency, due to long dark periods during the winter. In addition, ongoing education and awareness of vitamin D deficiencies has supported growth in the product in 2020.

Takeda AS leads the landscape with sales of Nycoplus, while e-commerce sees an increase in growth, due to the outbreak of COVID-19

Takeda AS is set to retain its lead in 2020, with Nycoplus remaining the most popular product, with wide availability in pharmacies, as well as through e-commerce. The brands also offers a paediatric range, with attractive packaging appealing to children; a green owl for Nycoplus Omega 3 and a smiling fox for Nycoplus Multi barn.

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