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Learn moreNov 2020
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The outbreak of COVID-19 will lead to a slight increase in demand for vitamins. Despite regular announcements stating that vitamins supplements will not help against COVID-19, unless there is a pre-existing deficit, vitamins B, vitamin C and vitamin D are all set to see an increase in growth, as consumers purchased these items in Q1 and Q2, believing they would help protect them from the virus.
In particular, vitamin D will benefit from many Norwegians having a vitamin D deficiency, due to long dark periods during the winter. In addition, ongoing education and awareness of vitamin D deficiencies has supported growth in the product in 2020.
Takeda AS is set to retain its lead in 2020, with Nycoplus remaining the most popular product, with wide availability in pharmacies, as well as through e-commerce. The brands also offers a paediatric range, with attractive packaging appealing to children; a green owl for Nycoplus Omega 3 and a smiling fox for Nycoplus Multi barn.
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Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in Norway with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Vitamins industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.