Alcoholic Drinks

Capturing the key values , aspirations and rituals embraced by core youth demographics through the ages, RTDs mirror the zeitgeist and will hence remain fluid, adaptable and disruptive. From wine coolers to alcopops and from hard seltzers to…

The alcoholic drinks industry is contending with persistent macroeconomic challenges, while ongoing changes in consumption behaviour, such as shifts in purchase channels and moderation trends, bring both risks and opportunities. Key themes in a…

In 2023, total volume sales of wine saw almost a double-digit increase in India. Millennials, a significant group of 331 million individuals, are driving sales, as the category’s sophistication and lower alcohol content (ABV) than spirits make it…

After two years of double-digit total volume growth, the rate of increase for spirits slowed in India in 2023. This slowdown can be attributed to continued recovery for the on-trade channel. When consumers drink outside the home, it typically reduces…

India boasts a young, urban population that is keen to reduce its alcohol consumption and explore beyond traditional beverage categories. To cater to this demand, brands have introduced a diverse range of lower alcohol content Ready-to-Drink (RTD)…

In 2023, beer maintained double-digit total volume growth in India, but the rate of increase saw a slowdown to 10%, after two years of growth at over 30%. However, it should be noted that in 2020 India saw a significant drop in beer consumption due…

In 2023, the alcoholic drinks industry in India maintained dynamic total volume growth, although the rate of increase slowed compared with 2021 and 2022, as sales had already exceeded the pre-pandemic level the previous year. In addition, a greater…

With the global alcohol industry performance in negative territory and still lingering macroeconomic and geopolitical risks on the horizon, what are the key trends providing opportunities, cautionary tales and glimpses of the future amidst the…

Demand for alcoholic drinks increased in Oman in 2023 as the presence of affluent expatriates in the country supported demand. Positive growth in beer, wine and spirits is also being supported by buoyant inbound tourism flows and the rebound being…

In 2023, wine in Singapore experienced a slight decline in total volume sales following the strong growth rates seen in 2021 and 2022. This trend mirrors that of many alcoholic drinks categories, influenced by the rising cost of living, which made…

Spirits in Singapore recorded a total volume decline in in 2023, after seeing growth throughout the rest of the review period. Notably, the off-trade channel experienced a far stronger decline than the on-trade channel. The on-trade channel itself…

RTDs saw slower total volume growth in Singapore in 2023 compared with the previous two years, which recorded high growth, spurred by the rebound of the on-trade channel, along with revenge socialising and the release of pent-up demand for indulgent…

Cider/perry saw another year of total volume decline in Singapore in 2023, and the steepest decline within alcoholic drinks. Like the overall alcoholic drinks industry, cider/perry struggled to achieve volume growth amidst the broader alcohol…

In 2023, total volume sales of beer in Singapore saw only minimal growth, mainly due to weaker consumer sentiment amidst the high cost of living. This dampened spending as consumers became increasingly value-driven in their purchasing decisions,…

In 2023, alcoholic drinks in Singapore saw a slight decline in total volume sales. This was mainly due to weaker consumer sentiment amidst the higher cost of living, which dampened spending as consumers became increasingly value-driven in their…

Off-trade volume sales of wine in Germany continued to decline in 2023, albeit at a more moderate pace than in 2022, as the category followed the strong post-pandemic resumption of on-trade sales. This overall downward trend in off-trade channels was…

A modest decline in total volume sales of spirits in Germany was evident in 2023, as the small gains via on-trade driven by the continued post-pandemic recovery failed to offset the drop in demand through the off-trade channel. Spirits are…

RTDs in Germany continued to record strong total volume growth in 2023, despite a slowdown following the double-digit growth witnessed the previous year. The category’s performance was mainly driven by the rising popularity of spirit-based RTDs. The…

Off-trade volume sales of cider/perry in Germany recorded solid growth in 2023, as the category continued to attract new consumers by being increasingly considered an alternative to beer. The wide offer of fruit-flavoured cider/perry has helped to…

Total volume sales for beer in Germany declined in 2023, as off-trade sales suffered from the shift towards more moderate alcohol consumption among young adults, combined with their rising preference for other types of alcoholic drinks, notably…