As experience-more trends become more pronounced, companies are looking to deepen their connection with customers, particularly through pack designs, as they play a vital role in how consumers remain engaged. More specifically, personalisation has been paramount in fuelling this trend, particularly as it allows consumers to feel important and valued by the brand.
As a result of the increasing aversion to sugar, how and when consumers purchase confectionery items has dramatically changed. More specifically, as the number of consumers actively purchasing sugar confectionery decreases, the importance of unplanned sales at point-of-sale areas increases.
Unlike the growth of single-serve packaging, the sharing experience will also play a key role in confectionery packaging. This will particularly be the case for chocolate confectionery, where chocolate bags and pouches, as well as tablets, will encourage consumers to share and enjoy experience with friends and family.
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Discover the latest market trends and uncover sources of future market growth for the Confectionery Packaging industry in Australia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Packaging market research database.