Executive Summary

Jan 2019
PROSPECTS
Experience-more trend fuels packaging innovation

As experience-more trends become more pronounced, companies are looking to deepen their connection with customers, particularly through pack designs, as they play a vital role in how consumers remain engaged. More specifically, personalisation has been paramount in fuelling this trend, particularly as it allows consumers to feel important and valued by the brand.

Quest for gratification drives single-serve packaging in sugar confectionery

As a result of the increasing aversion to sugar, how and when consumers purchase confectionery items has dramatically changed. More specifically, as the number of consumers actively purchasing sugar confectionery decreases, the importance of unplanned sales at point-of-sale areas increases.

Sharing experience to drive growth, particularly within chocolate confectionery

Unlike the growth of single-serve packaging, the sharing experience will also play a key role in confectionery packaging. This will particularly be the case for chocolate confectionery, where chocolate bags and pouches, as well as tablets, will encourage consumers to share and enjoy experience with friends and family.

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Confectionery Packaging in Australia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery Packaging industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery Packaging industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery Packaging in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes in units and filled volumes
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the total unit volume of confectionery packaging in Australia?
  • What are the major confectionery pack types in Australia?
  • Are consumers moving towards rigid containers for gum?
  • What are the most dynamic pack types within confectionery?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

Confectionery Packaging in Australia - Category analysis

HEADLINES

PROSPECTS

Experience-more trend fuels packaging innovation
Quest for gratification drives single-serve packaging in sugar confectionery
Sharing experience to drive growth, particularly within chocolate confectionery

Confectionery Packaging in Australia - Company Profiles

Packaging Industry in Australia - Industry Overview

EXECUTIVE SUMMARY

Environmental concerns and convenience remain the main influences on packaging
Convenience remains at crux of packaging innovation
Environmental consciousness increases
Metal beverage cans seeing strong growth in wine
Bigger pack sizes growing in demand due to value for money in beauty and personal care
Consumers seek large pack sizes in home care, despite industry move towards concentrated formulas

PACKAGING LEGISLATION

Changes to country of origin labelling set to affect all imported products
Declaration of alcohol by volume remains a requirement for all alcoholic drinks
Australian Packaging Covenant 2017-2022 strategic plan update

RECYCLING AND THE ENVIRONMENT

Coles introduces recycled and renewable PET plastic trays, heightening the conversation about sustainability
Recyclable packaging trending, with Australians preferring products in eco-friendly packaging
Sustainable product packaging continues to be an emerging trend in Australia

PACKAGING DESIGN AND LABELLING

On pack communication needs to be clearer
Labelling vital to emphasising premiumisation
Packaging innovation vital for product differentiation in beauty and personal care

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