Packaging volumes of confectionery witnessed a decline during 2019-2020, as the COVID-19 pandemic sharpened the focus of Thai consumers on the importance of maintaining a healthy diet for general wellbeing and a strong immune system. This led many consumers to reduce their sugar consumption, with demand for sugar confectionery and chocolate confectionery under pressure as a result.
The packaging volumes of seasonal chocolate saw a particularly strong fall over 2019-2020, recording a double-digit decline. The lockdown restrictions in light of the pandemic, along with mobility restrictions, hampered consumption and demand.
Sugar confectionery remained the dominant category within confectionery packaging in 2020-2021, accounting for more than two thirds of overall confectionery packaging volumes. As an affordable treat in comparison with chocolate confectionery, sugar confectionery also experienced a much slower overall decline in demand, and therefore packaging volumes, during 2019-2020.
Packaging volumes for confectionery are set to see slow and stable growth throughout the forecast period 2022-2026, with growth across all categories and major pack types. After seeing a strong negative impact from the pandemic, the consumption of chocolate confectionery is expected to recover in the coming years, returning to the 2019 level of sales in 2022-2023.
In the coming years, sugar confectionery is expected to remain the largest confectionery category in terms of packaging volumes. It is expected to be influenced by the health and wellness trend, which strengthened as a result of the pandemic.
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Confectionery Packaging
This is the aggregation of chocolate confectionery, gum and sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Confectionery Packaging research and analysis database.
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