Confectionery packaging edged up by less than 1% to 2,276 million units in 2025 as sharp cocoa-cost inflation restrained an otherwise resilient market. Flexible packaging accounts for 82% of volumes, spanning wrappers, flow-wraps and multipack films, placing the category at the very centre of Thailand's plastics-circularity debate. Films are among the hardest formats to recycle and therefore the most exposed to the producer fees implied by the draft Sustainable Packaging Management Act. Sustaina
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Overview:
Understand the latest market trends and future growth opportunities for the Confectionery Packaging industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Confectionery Packaging industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Confectionery Packaging in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Confectionery Packaging in Thailand?
- Which are the major pack types and how are they performing in Thailand?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Thailand?
- Where is future growth expected to be most significant?
Confectionery Packaging in Thailand
Key Data Findings
Cocoa-cost pressure restrains a film-heavy category as small gifting formats provide the growth
A flexible-packaging dominated category navigates cocoa-cost pressure
Rigid plastic and premium gifting formats diversify the mix
Sustainability efforts focus on recyclable films
Recovery led by stable flexible volumes and premium niches
Portioning, gifting and e-commerce widen the packaging format mix
Country Reports Disclaimer
The following categories and subcategories are included:
Confectionery Packaging
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
- Gum
- Sugar Confectionery
Confectionery Packaging
This is the aggregation of chocolate confectionery, gum and sugar confectionery.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Confectionery Packaging research and analysis database.
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