Confectionery Packaging in the United Kingdom

September 2026

Confectionery packaging contracted in 2025, driven less by weaker demand than by sharp cocoa-cost inflation and the shrinkflation it provoked, as manufacturers cut pack sizes and multipack counts to protect price points. Flexible packaging dominates the category with the highest flexible share of any UK packaged food category, placing it at the centre of the plastics-to-paper debate. This is because wrappers and multipack films are among the hardest formats to recycle and will be the most expose

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Overview:

Understand the latest market trends and future growth opportunities for the Confectionery Packaging industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Confectionery Packaging industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Confectionery Packaging in United Kingdom report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Confectionery Packaging in United Kingdom?
  • Which are the major pack types and how are they performing in United Kingdom?
  • Have there been any packaging legislative changes in the past 12 months?
  • How are consumption trends impacting the packaging landscape?
  • What are the key trends and latest product developments in packaging?
  • How important are sustainability and recycling to consumers in United Kingdom?
  • Where is future growth expected to be most significant?

Confectionery Packaging in the United Kingdom - Category analysis

Key Data Findings

Focus on recyclability increases as cocoa inflation pulls a flexible-dominated category lower
Cocoa inflation and shrinkflation pull category volumes lower
Mondelez takes Cadbury into paper tubs and reduced-plastic multipacks
Rigid plastic and resealable pouches gain on premium gum and snacking
Recovery led by rigid plastic and a structural shift towards fibre
Portioning, gifting and e-commerce diversify pack formats

Confectionery Packaging in the United Kingdom - Company Profiles

Packaging Industry in the United Kingdom - Industry Overview

Packaging in 2025: the big picture
2025 key trends
Changing consumer behaviour and economic pressures drive the shift towards convenience-focused and flexible packaging formats
Rising sustainability expectations and inflationary pressures reshape food packaging formats
Regulatory targets and recycled content goals accelerate the shift to glass and rPET in soft drinks
Premiumisation demands and carbon-reduction goals drive material diversification in alcoholic drinks
Refill, recyclability and recycled content reshape beauty and personal care packaging
Recycled content, refill systems and fibre-based formats reshape home care packaging
Sustainability and convenience drive flexible and fibre-based formats in pet food
Rising regulatory costs are accelerating packaging redesign
Deposit incentives are reshaping beverage packaging choices
Government-funded waste systems are driving infrastructure upgrades, recycling targets and local authority integration
Regulatory pressure and consumer demand drive strategic recycling partnerships
Fibre-based and recyclable mono-material formats advance as sustainable packaging solutions
EPR obligations and traceability requirements reinforce adoption of smart packaging technologies

Country Reports Disclaimer

The following categories and subcategories are included:

Confectionery Packaging

    • Chocolate Pouches and Bags
    • Boxed Assortments
    • Chocolate with Toys
    • Countlines
    • Seasonal Chocolate
    • Tablets
    • Other Chocolate Confectionery
  • Gum
  • Sugar Confectionery

Confectionery Packaging

This is the aggregation of chocolate confectionery, gum and sugar confectionery.

See all of our definitions
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This report originates from Passport, our Confectionery Packaging research and analysis database.

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