Confectionery packaging contracted 1% to 1.7 billion units in 2025, driven less by weaker appetite — Sweden's lördagsgodis pick-and-mix tradition keeps consumption high — than by cocoa-cost inflation and shrinkflation. Flexible wrappers, flow-wraps and pick-and-mix bags dominate volumes, sitting within a plastic stream that recovered just 31% of packaging in 2024, far below its 50% national target. Against the falling category, metal was the standout performer, rising 2% to 3 million units on pr
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Overview:
Understand the latest market trends and future growth opportunities for the Confectionery Packaging industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Confectionery Packaging industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Confectionery Packaging in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Confectionery Packaging in Sweden?
- Which are the major pack types and how are they performing in Sweden?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Sweden?
- Where is future growth expected to be most significant?
Confectionery Packaging in Sweden
Key Data Findings
Shrinkflation and cost inflation hits demand
Cocoa inflation pulls a flexible-dominated category lower
Paper slips while gifting tins keep metal growing
Reformulation and portioning reshape the format mix
Recovery led by recycled content and a structural shift in flexible packaging
Marabou offers an early template of how to overcome the wrapper question
Country Reports Disclaimer
The following categories and subcategories are included:
Confectionery Packaging
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
- Gum
- Sugar Confectionery
Confectionery Packaging
This is the aggregation of chocolate confectionery, gum and sugar confectionery.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Confectionery Packaging research and analysis database.
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