While chocolate and sugar confectionery packaging was badly hit by the pandemic in 2020, gum packaging suffered a collapse in its unit volumes, which almost halved year on year. While demand for gum packaging had already been in steady decline prior to the pandemic, the decline was particularly deep in 2020.
Demand for confectionery packaging recorded a sharp decline in 2020. Although consumers were spending more time at home due to COVID-19 and eating more snacks there, there was a reduction in impulse purchasing and on-the-go consumption.
While flexible packaging as a whole dominates sugar confectionery packaging, it is flexible plastic that accounts for the bulk of packaging unit volumes in this category, which accounts for almost two thirds of overall confectionery packaging unit volumes. However, flexible paper and, in particular, flexible aluminium/paper packaging have been gaining share in sugar confectionery.
The post-pandemic recovery in demand will be a relatively weak one for confectionery, with packaging unit volumes not expected to return to pre-pandemic levels before the end of the forecast period. Sugar confectionery, in spite of seeing a sharp decline in unit volumes in 2020, when the pandemic first arrived in Colombia, is also expected to continue recording declines, albeit slower ones, in 2021 and 2022.
Demand for boxed assortments will begin to properly recover from 2023, with positive annual growth rates expected for its packaging unit volumes from this year as consumers return to normal gift-giving behaviour. Flexible aluminium/paper will remain the dominant type of packaging for boxed assortments, but flexible plastic, aluminium foil and metal tins will all continue to grow in popularity as alternatives.
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Understand the latest market trends and future growth opportunities for the Confectionery Packaging industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of chocolate confectionery, gum and sugar confectionery.See All of Our Definitions
This report originates from Passport, our Confectionery Packaging research and analysis database.
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