In 2019, rigid plastic packaging increased its share in chocolate confectionery. Increasing demand for larger packs in boxed assortments and sugar confectionery also increased the share of thin wall plastic containers, as well as the share of other rigid plastic containers in gum.
There was an increase in growth for metal tins in 2019, driven by sugar confectionery and gum, despite negative growth seen from boxed assortments. This negative result for boxed assortments was due to the impact of high inflation and the increased unit prices of these products.
Board tubs decreased in all areas of confectionery packaging in 2019, suffering from the success of launches in flexible plastic; such as McVitie’s bites in plastic pouches, Reese’s chocolate bites, and Malteser’s bites in flexible plastic. Moreover, the economic slowdown of 2019, pushed manufacturers to produce larger packs in flexible plastic, to offer discounted prices to consumers, and showcase the products as being affordable, increasing the share of larger sizes, as well as flexible plastic.
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Understand the latest market trends and future growth opportunities for the Confectionery Packaging industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Confectionery Packaging research and analysis database.
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