Confectionery packaging was broadly flat in 2025, edging down marginally at -0.3% to 30.9 billion units. Flexible packaging dominates at 22.4 billion units, or 72% or total volumes, albeit the category fell by 2% in the year. This decline is attributed to portion moderation and the influence of GB 23350-2021, the national standard curbing excessive packaging of foods, whose main requirements took effect in September 2023, with an earlier mooncake- and zongzi-focused first amendment in force sinc
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Overview:
Understand the latest market trends and future growth opportunities for the Confectionery Packaging industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Confectionery Packaging industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Confectionery Packaging in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Confectionery Packaging in China?
- Which are the major pack types and how are they performing in China?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in China?
- Where is future growth expected to be most significant?
Confectionery Packaging in China
Key Data Findings
Premium gifting tins outpace a flat, flexible-dominated category under anti-excess-packaging rules
A flexible-dominated category holds broadly steady
Mars trials compostable paper and metal gifting gains share
Rigid plastic firms while flexible packaging softens
Flat overall volumes mask a shift towards rigid and fibre formats
Gifting, premiumisation, and portioning steer format innovation
Country Reports Disclaimer
The following categories and subcategories are included:
Confectionery Packaging
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
- Gum
- Sugar Confectionery
Confectionery Packaging
This is the aggregation of chocolate confectionery, gum and sugar confectionery.
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This report originates from Passport, our Confectionery Packaging research and analysis database.
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