Confectionery packaging fell 3% to 1,680 million units in 2025, driven by cocoa-cost inflation and the shrinkflation it provoked. Flexible packaging defines the category at 79% of volumes, the highest flexible share of any Dutch food category. Tony's Chocolonely advanced paper, wrapping its bars in certified recycled paper and adding a recyclable moulded-fibre advent-calendar inlay. Metal was the standout performer, rising 8% to 28 million units on premium gifting tins tied to Sinterklaas and Ch
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Overview:
Understand the latest market trends and future growth opportunities for the Confectionery Packaging industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Confectionery Packaging industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Confectionery Packaging in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Confectionery Packaging in Netherlands?
- Which are the major pack types and how are they performing in Netherlands?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Netherlands?
- Where is future growth expected to be most significant?
Confectionery Packaging in the Netherlands - Category analysis
Key Data Findings
Shrinkflation and cocoa costs cut volumes as Tony's Chocolonely scales paper wrappers
Cocoa inflation and shrinkflation pull volumes lower
Tony’s Chocolonely advances paper wrappers and fibre inlays
Metal and rigid plastic gain at the premium and gifting ends
A gentle decline as fibre and rigid formats gain share
Portioning, gifting and paper diversify the format mix
Confectionery Packaging in the Netherlands - Company Profiles
Packaging Industry in the Netherlands - Industry Overview
Packaging in 2025: The big picture
2025 key trends
Sustainability and recycled content shape 2025 food packaging trends
Metal cans surge and recycled-content PET reshape non-alcoholic drinks packaging
Metal and rigid plastic grow fastest while glass dominates alcoholic drinks packaging
Refillable systems and recyclable formats lead beauty and personal care packaging
Recycled content and refill pouches drive home care packaging
Aluminium trays, pouches and PET jars shape pet food packaging
Mandatory attached caps on single-use plastic bottles
Ban on disposable plastic cups and food packaging
The Statiegeld deposit-return scheme and the EU Packaging and Packaging Waste Regulation
Verpact and extended producer responsibility
Carton recycling capacity scales up
Country Reports Disclaimer
The following categories and subcategories are included:
Confectionery Packaging
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
- Gum
- Sugar Confectionery
Confectionery Packaging
This is the aggregation of chocolate confectionery, gum and sugar confectionery.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Confectionery Packaging research and analysis database.
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