Many consumers in the US are looking to eat healthier while still enjoying the occasional indulgence and as such many chocolate and sugar confectionery manufacturers have committed to offering smaller pack sizes. Mars, Wrigley, Lindt, Ghirardelli, and Ferrara Candy Company, amongst other brands, will all be introducing smaller pack sizes for many of their products over the forecast period.
The same way that pack sizes can affect purchasing decisions, altering pack types can also help attract different types of consumers as well as driving renewed interest in place of true product innovations. Resealable stand-up pouches was one area that saw healthy growth in confectionery due to the unique advantages this pack type offers to consumers.
As manufacturers respond to the health concerns of consumers, we expect to see changes in labelling for confectionery products. We have already seen FDA regulations that require manufacturers to list “added sugar” on nutrition labels.
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