The pandemic brought mixed fortunes for confectionery packaging. Lockdown measure helped to boost demand for chocolate confectionery, as it engendered anxiety in some consumers and boredom in others.
Some manufacturers are reformulating their products in an effort to improve their quality and boost their appeal to consumers. Following its acquisition of the Butterfinger brand towards the end of the review period, Ferrero relaunched it with higher quality ingredients.
Altering pack types can help to attract new groups of consumers, in addition to driving renewed interest from existing ones. A growing number of confectionery manufacturers are using resealable stand-up pouches to refresh their brands in this manner.
With daily life set to normalise during 2020, as the threat posed by the pandemic faded, 2021 will see a sharp reversal in the trends that dominated during the lockdown. With consumers set to spend less time at home, there will be a strong rebound in demand for gum, while demand for chocolate confectionery will decline.
Many American consumers want to eat healthier while still enjoying the occasional indulgence, and this is driving many manufacturers of chocolate and sugar confectionery to launch smaller pack sizes. Mars, Wrigley, Lindt, Ghirardelli and Ferrara Candy Company are among those set to introduce smaller pack sizes for some of their products over the forecast period.
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