Confectionery packaging grew 2% to 12.4 billion units in 2025, built on resilient snacking demand. Flexible packaging defines the category but the format is the most exposed to the reverse-logistics system for plastic packaging created by Decreto 12.688 of October 2025, since metallised and laminated wrappers are among the hardest plastics to recover. Nestlé launched a KitKat line in 100% recycled (PCR) packaging which is ISCC-certified. This was made possible by ANVISA's 2024 authorisation of a
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Overview:
Understand the latest market trends and future growth opportunities for the Confectionery Packaging industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Confectionery Packaging industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Confectionery Packaging in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Confectionery Packaging in Brazil?
- Which are the major pack types and how are they performing in Brazil?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Brazil?
- Where is future growth expected to be most significant?
Confectionery Packaging in Brazil - Category analysis
Key Data Findings
Flexible film dominates as Nestlé takes KitKat into 100% recycled packaging
A flexible-dominated category grows on snacking demand
Nestlé takes KitKat into 100% recycled packaging
Rigid plastic and paper formats gain on premium demand and gifting
Paper and rigid plastic to outpace a dominant flexible base
Portioning, gifting and e-commerce diversify formats
Confectionery Packaging in Brazil - Company Profiles
Packaging Industry in Brazil - Industry Overview
Packaging in 2025: the big picture
2025 key trends
Renewable cartons and recycled-content bottles reshape a growing food packaging market
Rigid plastic holds firm in soft drinks as glass and metal cans lead growth
Aluminium cans dominate alcoholic drinks as recycling leadership underpins the market
Refill formats and premium glass reshape beauty and personal care
PET bottles and refill pouches drive a growing home care market
Pouches and thin wall containers transform pet food packaging
Brazil institutes a mandatory reverse-logistics system for plastic packaging
Binding recovery and recycled content targets take effect from 2026
Producer responsibility reshapes packaging across the consumer goods industries
World-leading aluminium recycling and rising recycled PET anchor circular progress
Renewable-fibre cartons advance as flexible film faces recyclability scrutiny
Refill systems and recycled content reshape beauty, home care and pet food
Country Reports Disclaimer
The following categories and subcategories are included:
Confectionery Packaging
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
- Gum
- Sugar Confectionery
Confectionery Packaging
This is the aggregation of chocolate confectionery, gum and sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Confectionery Packaging research and analysis database.
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