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Learn moreJan 2019
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The decline in retail volume units of total packaging for confectionery in 2018 was mainly caused by the changing eating habits and strong competition from alternative, healthier snacks among Italians. As a result, confectionery brand owners have had to stimulate sales by offering cheaper packaging, which can be bought in larger quantities; for example, by offering countlines in flexible plastic in 30g, 50g as well as 70g and 75g.
Flexible packaging forms (plastic, paper, and marginally aluminium foil) have a number of advantages for confectionery, as they allow easier consumption, storage and the possibility for complex packaging modification. The flexible consistency, from a customer’s point of view, maintains ease of consumption, and for retailers and wholesalers, it allows diverse options for taking up less space in transport and at points-of-sale.
Sharing is another key trend within confectionery in Italy: there was no evidence of negative publicity surrounding sharing bags that could be linked to overconsumption of confectionery by the end of the review period. In addition to flexible plastic, pouches and other formats such as thin wall plastic containers will also see new introductions over the forecast period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Confectionery Packaging industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Confectionery Packaging industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Packaging market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.