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Country Report

Confectionery Packaging in

Confectionery Packaging in Italy

Apr 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumer search for alternative, healthier snacks hits confectionery packaging

Total confectionery packaging continued to decline in retail unit volume terms in 2019. This was informed by the changing eating habits of consumers, who are increasingly seeking alternative, healthier snack options.

Flexible packaging leads by offering advantages to manufacturers, retailers and consumers

Flexible packaging dominates confectionery in Italy, offering numerous advantages, such as easier handling and consumption for consumers, and savings on transportation and storage for manufacturers, wholesalers and retailers. However, flexible packaging is less conducive to innovation in terms of shapes.

Sharing trend offers growth potential for flexible packaging and rigid plastic

Sharing is a key development in confectionery in Italy. This cultural trend fits with the general health trend, with consumers encouraged to share confectionery and thereby manage their consumption through large or individual-wrap packaging.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery Packaging industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery Packaging industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery Packaging in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes in units and filled volumes
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the total unit volume of confectionery packaging in Italy?
What are the major confectionery pack types in Italy?
Are consumers moving towards rigid containers for gum?
What are the most dynamic pack types within confectionery?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

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