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Country Report

Confectionery Packaging in

Confectionery Packaging in Italy

Jan 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Small packaging used to stimulate impulse purchases

The decline in retail volume units of total packaging for confectionery in 2018 was mainly caused by the changing eating habits and strong competition from alternative, healthier snacks among Italians. As a result, confectionery brand owners have had to stimulate sales by offering cheaper packaging, which can be bought in larger quantities; for example, by offering countlines in flexible plastic in 30g, 50g as well as 70g and 75g.

Most innovations relate to packaging design

Flexible packaging forms (plastic, paper, and marginally aluminium foil) have a number of advantages for confectionery, as they allow easier consumption, storage and the possibility for complex packaging modification. The flexible consistency, from a customer’s point of view, maintains ease of consumption, and for retailers and wholesalers, it allows diverse options for taking up less space in transport and at points-of-sale.

Growing demand for on-the-go and shared consumption

Sharing is another key trend within confectionery in Italy: there was no evidence of negative publicity surrounding sharing bags that could be linked to overconsumption of confectionery by the end of the review period. In addition to flexible plastic, pouches and other formats such as thin wall plastic containers will also see new introductions over the forecast period.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery Packaging industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery Packaging industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery Packaging in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes in units and filled volumes
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the total unit volume of confectionery packaging in Italy?
What are the major confectionery pack types in Italy?
Are consumers moving towards rigid containers for gum?
What are the most dynamic pack types within confectionery?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

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