Confectionery packaging contracted 3% to 4.9 billion units in 2025, as cocoa-cost inflation drove pack-size reductions rather than a fall in consumption. Flexible films dominate at 77% of volumes, the highest flexible share of any Italian food category, which makes confectionery the front line of the plastics-to-fibre debate. Alba-based Ferrero led activity, switching its Rocher gift boxes from polystyrene to more easily recycled polypropylene — cutting plastic by around 40% on the 16-, 24- and
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Overview:
Understand the latest market trends and future growth opportunities for the Confectionery Packaging industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Confectionery Packaging industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Confectionery Packaging in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Confectionery Packaging in Italy?
- Which are the major pack types and how are they performing in Italy?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Italy?
- Where is future growth expected to be most significant?
Confectionery Packaging in Italy
Key Data Findings
Cocoa-cost inflation shrinks a flexible-dominated category as Ferrero advances mono-material packs
Cocoa inflation pulls a flexible-led category lower
Ferrero advances mono-material and paper formats
Rigid plastic and gifting tins gain against a falling category
Recovery led by rigid plastic and a structural shift towards fibre
Portioning, gifting and e-commerce diversify pack formats
Country Reports Disclaimer
The following categories and subcategories are included:
Confectionery Packaging
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
- Gum
- Sugar Confectionery
Confectionery Packaging
This is the aggregation of chocolate confectionery, gum and sugar confectionery.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Confectionery Packaging research and analysis database.
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