While a number of confectionery categories (eg seasonal chocolate, boxed assortments) were badly impacted by the pandemic in 2020, mainly due to the restrictions introduced to slow its spread, other product areas (eg countlines, tablets) actually enjoyed a demand spike in this year. Generally, the categories struggling in 2020 were then doing better in 2021, with the stronger 2020 performers often slipping into decline in 2021.
Flexible packaging dominates confectionery in Italy, offering numerous advantages, such as easier handling and consumption for consumers, and savings on transportation and storage for manufacturers, wholesalers and retailers. The most popular flexible packaging types are flexible plastic and aluminium foil which, together, account for over half of the packaging unit volumes in confectionery.
Over the review period, health and wellness trends have been on the rise in Italy, with consumers increasingly conscious of the nutritional content of their diets. As such consumers are increasingly keen to limit excessive sugar consumption in their diets in Italy, manufacturers continue to adjust their packaging accordingly.
Chocolate pouches and bags is expected to record positive growth over the forecast period, as these products satisfy consumers’ desire for sharing and as restrictions ease and an increasing number of the population gets vaccinated, socialisation will also increase. This will benefit the packaging unit volumes of flexible plastic and, in particular, plastic pouches used in chocolate pouches and bags over 2021-2026.
Despite the increase in sales recorded in 2021, sales of sugar confectionery are expected to resume their declining trend over the course of the forecast period. The expected decline is due to the growing health concerns surrounding sugar consumption and its association with obesity, which makes the body more vulnerable to other diseases.
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This is the aggregation of chocolate confectionery, gum and sugar confectionery.See All of Our Definitions
This report originates from Passport, our Confectionery Packaging research and analysis database.
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