Pulses recorded a marginal drop in total volume sales in 2020, due to foodservice closures that were implemented to reduce the spread of COVID-19. As such, with foodservice venues closed, consumers could no longer access out-of-home options, driving down volume sales.
The increase in health awareness among the local population, as well as the novel appeal associated with vegetarian diets in the United Arab Emirates, has positively impacted pulses in general; pulses are perceived as a great source of protein and are advocated as the simplest way for health-conscious consumers to support necessary protein intake for the day. Pulses such as red beans, green lentils and orange lentils are increasingly consumed, and innovative healthier recipes with pulses are being widely introduced.
As nutrition and sustainability move to the forefront of health trends, pulses are becoming increasingly important as they are strongly suited to high-protein, high-fibre, and gluten-free diets. This is also leading to increasing demand for organic products, with retailers increasingly displaying them more prominently on their shelves.
The affordability and adaptability of pulses to different types of cuisine are expected to drive up further demand for total category sales over the forecast period, especially given the challenging global economic situation. South Asian expatriates in the United Arab Emirates rely heavily on pulses as an affordable source of protein and as part of their daily staples.
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This category is limited to leguminous crops harvested only for dry grains, excluding crops harvested green for food (green peas, green bean, string beans, etc), which are considered to be vegetables and are included in other vegetables category. Also exclude those used mainly for the extraction of oil (eg soybeans) and those leguminous crops such as clover and alfalfa, which seeds are almost used exclusively for sowing purpose. This is the aggregation of dry beans, peas and other pulses.See All of Our Definitions
This report originates from Passport, our Pulses research and analysis database.
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