Pulses are considered good for health by Vietnamese consumers. In the media, pulses are highlighted as helping to maintain cardiovascular health, good for keeping fit, and for beauty due to their antioxidant content.
Packaged pulses are still set to account for only a small share of retail volume sales in 2022. However, modern trade distribution channels are set to see rapid growth in the forecast period, which will drive the growth of packaged products.
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Understand the latest market trends and future growth opportunities for the Pulses industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pulses industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Pulses
This category is limited to leguminous crops harvested only for dry grains, excluding crops harvested green for food (green peas, green bean, string beans, etc), which are considered to be vegetables and are included in other vegetables category. Also exclude those used mainly for the extraction of oil (eg soybeans) and those leguminous crops such as clover and alfalfa, which seeds are almost used exclusively for sowing purpose. This is the aggregation of dry beans, peas and other pulses.
See All of Our DefinitionsThis report originates from Passport, our Pulses research and analysis database.
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