Pulses followed the same general sales trend as other categories of fresh food in 2020 reflecting changes in overall fresh food demand across channels. Retail sales experienced positive, if slower growth, as a result of the closure of foodservice and institutional channels as well as the rise in home cooking.
Despite the long-term downward trajectory in total volume sales of pulses, other pulses continued to grow in retail volume terms in both 2019 and 2020. This category is largely made up of lentils and chickpeas which are used in a range of international dishes including curries, soups and salads.
Prior to the pandemic, Japan’s rapidly ageing population was resulting in rising demand for products able to help support healthy ageing. This was further heightened by the pandemic, given the much greater vulnerability to the virus among the elderly population.
With consumers in Japan becoming increasingly health conscious, beans such as adzuki beans will become even more popular thanks to the range of health benefits they offer. For example, adzuki beans are said to help support weight loss, help prevent diabetes, provide energy and help to lower blood pressure, among other benefits.
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Understand the latest market trends and future growth opportunities for the Pulses industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Pulses research and analysis database.
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