Despite the closure of the foodservice and institutional sectors, pulses recorded 3% total volume growth in 2020. At the start of the lockdown period in March 2020, many consumers took to stockpiling shelf-stable goods, through fear that the COVID-19 virus would impact supply issues, or that they would have to isolate for a period of time.
In addition to being a product that is easy to stockpile, pulses also benefited from their link to health and wellness during 2020. Due to the outbreak of the COVID-19 virus, consumers were more interested in their overall health, with many focused on maintaining a robust immune system, keeping the body strong and healthy through food choices.
Non-perishable goods and shelf-stable products such as pulses, gained strong popularity in 2020, and this is set to boost growth for pulses across the coming years. As such, total volume growth will remain positive across the full forecast period, driven by other pulses.
Much like eggs, pulses are a food source consumers turn to when looking for an alternative protein source, other than meat. Veganism and the rising number of flexitarians is set to grow across the forecast period, which will further boost sales for pulses.
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This report originates from Passport, our Pulses research and analysis database.
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