Sales of pulses continued to see slight decline in Thailand in 2021 due to the economic impact of COVID-19, although not as severely as in 2020. Pulses remain mainly consumed by affluent consumers, who tend to be more concerned with eating healthily.
The price of soybeans has been surging, continuing from the 2020 market, mainly factored by higher demand in manufacturing segments such as animal feed and edible oils, as well as others. Furthermore, with the rising health and wellness trend, soybeans are also sought-after in retail as ingredients for soy drinks.
Sales of pulses in Thailand are expected to witness positive and steady growth over the forecast period. Demand for beans, in particular, will remain relatively resilient as they are a common ingredient in many local dishes.
The COVID-19 pandemic has impacted Thai consumers hugely in terms of lowering their purchasing power, limiting daily transportation, reducing the available channels of product distribution, and causing them to be more price-sensitive. The pandemic has led to sharp decline in demand for imported pulses like pinto beans, navy beans and green and red lentils, as these are more of a discretionary purchase for local consumers.
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Understand the latest market trends and future growth opportunities for the Pulses industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pulses industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Pulses
This category is limited to leguminous crops harvested only for dry grains, excluding crops harvested green for food (green peas, green bean, string beans, etc), which are considered to be vegetables and are included in other vegetables category. Also exclude those used mainly for the extraction of oil (eg soybeans) and those leguminous crops such as clover and alfalfa, which seeds are almost used exclusively for sowing purpose. This is the aggregation of dry beans, peas and other pulses.
This report originates from Passport, our Pulses research and analysis database.
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