The main competition within pulses is linked to pricing, with leading players lowering their unit prices through promotional activity in an attempt to maintain sales among price-sensitive consumers. In addition, private label players are offering similar ranges as they address the leading trends and ensure unit prices remain affordable.
In addition to benefitting from affordability and versatility, pulses is expected to see further demand, driven by the trend to reduce meat consumption, as an increasing number of South Africans opt for more plant-based diets over the forecast period. Local consumers are increasingly adopting vegan, vegetarian or flexitarian diets as a result of rising health awareness, increasing eco-consciousness and concerns for animal welfare.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Pulses industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pulses industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category is limited to leguminous crops harvested only for dry grains, excluding crops harvested green for food (green peas, green bean, string beans, etc), which are considered to be vegetables and are included in other vegetables category. Also exclude those used mainly for the extraction of oil (eg soybeans) and those leguminous crops such as clover and alfalfa, which seeds are almost used exclusively for sowing purpose. This is the aggregation of dry beans, peas and other pulses.See All of Our Definitions
This report originates from Passport, our Pulses research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!