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Learn moreMar 2021
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Reduced purchasing power among consumers arising from the economic damage wrought by COVID-19 weakened demand across sanitary protection in Ecuador in 2020. Standard towels with wings remained the best performing category in volume and current value growth terms, with its resilience underpinned by the fact that these products are cheaper than other types.
To mitigate the economic hardship caused by COVID-19, the Ecuadorian government provided a range of supports to vulnerable population groups in 2020. For example, the Ministry of Economic and Social Inclusion delivered food packages – mostly comprising non-perishable items – to low-income families.
Brand loyalty in sanitary protection is traditionally much higher than in other areas of the Ecuadorian tissue and hygiene market, as the intimate nature of these products means consumers are inclined to stick with names they know and trust. However, in 2020 brand loyalty was weakened by the economic fallout of COVID-19, with increased budget-consciousness driving many consumers to trade down to cheaper options.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Ecuador with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sanitary Protection industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sanitary Protection in Ecuador market research report includes:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.