Companies are expected to promote premium and mid-priced products that can generate higher margins, but which currently have lower penetration in sanitary protection. Advertising investment from major players such as Productos Familia Sancela del Ecuador SA, promoting its Nosotras brand, will promote the use of tampons and premium pantyliners.
The Ecuadorian government is debating the implementation of a new Menstrual Hygiene Bill, which seeks to give women better access to sanitary protection products. The vast majority of women in poverty and adolescents do not have access to sanitary protection, particularly those in rural areas.
In Ecuador, there are a small, but growing number of women who are increasingly concerned about the environmental impact of using sanitary protection products. Nosotras has made a firm commitment to developing more sustainable products in recent years.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Sanitary Protection research and analysis database.
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