Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Sanitary Protection in

Sanitary Protection in Ecuador

Jun 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

High levels of brand loyalty

Sanitary protection displays significantly higher levels of brand loyalty than other tissue and hygiene categories. At the end of the review period, most consumers still preferred not to take risks experimenting with new products or brands and usually remained loyal to those that they were comfortable with.

Reusable products struggle to gain traction, while stigma continues to act as an obstacle to the development of tampons

Even though reusable alternatives were becoming available in Ecuador, especially amongst high socioeconomic groups, at the end of the review period, they did not yet represent a significant threat to disposable products. This was mainly because reusable products were not easy to find, were highly priced, and most of the population did not have a clear understanding of their usage and features.

Leading brands invest in innovation and strong marketing activity

Productos Familia Sancela del Ecuador remained the dominant player in 2019 thanks to the strength of its Nosotras brand, which targets a wide range of consumers, price points and consumption needs with a broad and innovative portfolio. It has been in the marketplace for a number of decades and has benefited from constant and strong investment in media advertising.

2020 AND BEYOND

COVID-19 impact

While forecasts have been revised in light of the impact of COVID-19, sales of sanitary protection are expected to grow by 1% in 2019 constant value terms in 2020 overall. This is the same as the forecast growth rate in the 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within sanitary protection

Sanitary protection consumers display a high level of loyalty to products and brands, and COVID-19 is having a negligible effect on sales across categories.

Recovery and opportunities

Consumer price-sensitivity is an important factor in product choice in the Ecuadorian market, limiting the development of higher-end products, such as reusable products and tampons, in recent years. The economic impact of efforts to control the spread of COVID-19 may undermine consumer purchasing power and magnify the importance of price in purchasing decisions.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Sanitary Protection Market Sample Report Sanitary Protection Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Ecuador market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sanitary Protection in Ecuador?
What are the major brands in Ecuador?
What are the key new product launches in the sanitary protection market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Want to find out more about this report?

Request more information

Sanitary Protection in Ecuador - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

High levels of brand loyalty

Reusable products struggle to gain traction, while stigma continues to act as an obstacle to the development of tampons

Leading brands invest in innovation and strong marketing activity

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024

Tissue and Hygiene in Ecuador - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Challenging economic conditions increase consumer price-sensitivity

Multinational leaders face intensifying pricing competition

Retail set to recover, while away-from-home continues to struggle

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Sanitary Protection in Ecuador

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

High levels of brand loyalty

Reusable products struggle to gain traction, while stigma continues to act as an obstacle to the development of tampons

Leading brands invest in innovation and strong marketing activity

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Sanitary Protection in Ecuador - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

High levels of brand loyalty

Reusable products struggle to gain traction, while stigma continues to act as an obstacle to the development of tampons

Leading brands invest in innovation and strong marketing activity

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Ecuador - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Challenging economic conditions increase consumer price-sensitivity

Multinational leaders face intensifying pricing competition

Retail set to recover, while away-from-home continues to struggle

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports