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Country Report

Sanitary Protection in

Sanitary Protection in Ecuador

Apr 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers demand more features in standard products

In towels, standard towels with wings are the most popular products in terms of retail volume sales. Standard towels are more affordable than thin or ultra-thin products, offering the best options across a spectrum ranging from highly priced products to the most basic products without wings.

Greater awareness of sanitary protection portfolio for different usage occasions

On retailers’ shelves, pantyliners, towels for overnight use and tampons are enjoying increasing space. These categories, which are not considered among the most important in terms of value, are increasingly in demand among consumers.

Conservative culture in sanitary protection limits alternative offers

Even though reusable alternatives are becoming available in Ecuador, especially among groups in high socioeconomic levels, they are not yet a significant threat to disposable products. This is mainly because reusable products are not easy to find, they are highly priced and the majority of the population are not clear about their usage and features.

COMPETITIVE LANDSCAPE

Productos Familia Sancela del Ecuador leads sanitary protection

Productos Familia Sancela del Ecuador clearly leads sanitary protection, with its brand Nosotras accounting for more than half of the overall retail value sales. The brand targets a wide range of consumers, price points and consumption needs with a wide and innovative portfolio.

Communication and marketing efforts focused on younger groups

The category’s main brands, Nosotras and Kotex, have led sanitary protection advertising campaigns with a wider communication offer that goes beyond highlighting their sanitary products. They usually target younger groups, especially via digital channels, with the brands trying to offer support that is relevant to young women, such as in the areas of psychological and obstetric basic assistance, entertainment, health and wellness, fashion, music, relationships and other important subjects.

Innovation focused on following consumers’ lifestyles

In recent years, innovation in sanitary towels included shaped products for different types of panties, greater absorption, cooling elements to guarantee freshness, and a double invisible sanitary towel, ie two towels in one, offering a practical way of carrying two towels. The main sanitary towels brands have also launched tampons and entered new niches, such as maternity towels, an area in which the main sanitary protection brands had not previously participated.

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Sanitary Protection Market Sample Report Sanitary Protection Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Ecuador market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sanitary Protection in Ecuador?
What are the major brands in Ecuador?
What are the key new product launches in the sanitary protection market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Sanitary Protection in Ecuador - Category analysis

HEADLINES

PROSPECTS

Consumers demand more features in standard products

Greater awareness of sanitary protection portfolio for different usage occasions

Conservative culture in sanitary protection limits alternative offers

COMPETITIVE LANDSCAPE

Productos Familia Sancela del Ecuador leads sanitary protection

Communication and marketing efforts focused on younger groups

Innovation focused on following consumers’ lifestyles

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023

Tissue and Hygiene in Ecuador - Industry Overview

EXECUTIVE SUMMARY

Retail tissue and hygiene value declines slightly in 2018

Retail market value and brand loyalty strongly impacted by discounts and promotions

Non-mature categories drive value growth

Supermarkets and independent small grocers are the main tissue and hygiene distribution channels

Moderate growth expected due to uncertain economic and political scenario

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sanitary Protection in Ecuador

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Executive Summary

New Report Guarantee

PROSPECTS

Consumers demand more features in standard products

Greater awareness of sanitary protection portfolio for different usage occasions

Conservative culture in sanitary protection limits alternative offers

COMPETITIVE LANDSCAPE

Productos Familia Sancela del Ecuador leads sanitary protection

Communication and marketing efforts focused on younger groups

Innovation focused on following consumers’ lifestyles

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Sanitary Protection in Ecuador - Category analysis

HEADLINES

PROSPECTS

Consumers demand more features in standard products

Greater awareness of sanitary protection portfolio for different usage occasions

Conservative culture in sanitary protection limits alternative offers

COMPETITIVE LANDSCAPE

Productos Familia Sancela del Ecuador leads sanitary protection

Communication and marketing efforts focused on younger groups

Innovation focused on following consumers’ lifestyles

CATEGORY DATA

Tissue and Hygiene in Ecuador - Industry Overview

EXECUTIVE SUMMARY

Retail tissue and hygiene value declines slightly in 2018

Retail market value and brand loyalty strongly impacted by discounts and promotions

Non-mature categories drive value growth

Supermarkets and independent small grocers are the main tissue and hygiene distribution channels

Moderate growth expected due to uncertain economic and political scenario

MARKET INDICATORS

MARKET DATA

SOURCES

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