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Country Report

Sanitary Protection in

Sanitary Protection in Ecuador

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Standard towels with wings proves most resilient to economic shock of COVID-19

Reduced purchasing power among consumers arising from the economic damage wrought by COVID-19 weakened demand across sanitary protection in Ecuador in 2020. Standard towels with wings remained the best performing category in volume and current value growth terms, with its resilience underpinned by the fact that these products are cheaper than other types.

State aid for vulnerable groups does not cover sanitary protection

To mitigate the economic hardship caused by COVID-19, the Ecuadorian government provided a range of supports to vulnerable population groups in 2020. For example, the Ministry of Economic and Social Inclusion delivered food packages – mostly comprising non-perishable items – to low-income families.

Falling purchasing power compels consumers to trade down to cheaper options

Brand loyalty in sanitary protection is traditionally much higher than in other areas of the Ecuadorian tissue and hygiene market, as the intimate nature of these products means consumers are inclined to stick with names they know and trust. However, in 2020 brand loyalty was weakened by the economic fallout of COVID-19, with increased budget-consciousness driving many consumers to trade down to cheaper options.

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Sanitary Protection Market Sample Report Sanitary Protection Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Ecuador market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sanitary Protection in Ecuador?
What are the major brands in Ecuador?
What are the key new product launches in the sanitary protection market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Sanitary Protection in Ecuador - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Standard towels with wings proves most resilient to economic shock of COVID-19

State aid for vulnerable groups does not cover sanitary protection

Falling purchasing power compels consumers to trade down to cheaper options

RECOVERY AND OPPORTUNITIES

Economic fallout of COVID-19 will continue to shape purchasing behaviour

Higher prices and stigma expected to hamper recovery of tampons

Menstrual cups set to gain popularity but unlikely to threaten disposable products

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

Tissue and Hygiene in Ecuador - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Sanitary Protection in Ecuador

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Standard towels with wings proves most resilient to economic shock of COVID-19

State aid for vulnerable groups does not cover sanitary protection

Falling purchasing power compels consumers to trade down to cheaper options

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Sanitary Protection in Ecuador - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Standard towels with wings proves most resilient to economic shock of COVID-19

State aid for vulnerable groups does not cover sanitary protection

Falling purchasing power compels consumers to trade down to cheaper options

RECOVERY AND OPPORTUNITIES

Economic fallout of COVID-19 will continue to shape purchasing behaviour

Higher prices and stigma expected to hamper recovery of tampons

Menstrual cups set to gain popularity but unlikely to threaten disposable products

CATEGORY DATA

Tissue and Hygiene in Ecuador - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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