Market research on the tissue and hygiene industry. Our reports f...
Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
Adult incontinence saw steady growth in both volume and value sales in 2023. The continued ageing of the population in Hong Kong provides a solid customer base for this category, for both retail and AFH adult incontinence products. According to Hong…
In general, the growth of the category has been driven by unit price increases caused by the rising cost of raw materials. However, manufacturers are reluctant to raise their retail prices significantly, as consumers are sensitive to price increases.…
The overall tissue and hygiene market showed stronger signs of recovery in 2023. The Hong Kong government began gradually relaxing the COVID-19-related social restrictions in early 2023. By March 2023, Hong Kong had fully reopened, with the lifting…
Convenience when travelling has become a significant factor in shaping consumer preferences, and one noticeable trend in 2023 was the rising popularity of smaller packaged wipes. These compact and portable wipes have gained popularity among…
In the wake of inflationary pressures, there has been a surprising reluctance amongst individuals to engage in activities outside the home, including dining out, which contributed to lower than expected growth in consumer foodservice in 2023. This…
While overall volume sales in menstrual care in South Korea may have shown a slight dip in 2023, a dynamic transformation is quietly unfolding. Closer examination reveals a notable surge in the demand for alternative products such as tampons,…
In the face of persistent declines in the birth rate, companies within nappies/diapers/pants in South Korea are confronted with unique challenges. To counteract these demographic hurdles, businesses are strategically leveraging the premiumisation…
In 2023, retail adult incontinence in South Korea saw another year of significant volume and current value growth, primarily propelled by the nation’s rapidly ageing population. As South Korea stands amongst the fastest ageing societies globally, the…
In the aftermath of COVID-19, retail tissue in South Korea was initially poised for decline, along with the return to activities outside the home; however, the category demonstrated resilience in 2023. Contrary to expectations, retail tissue recorded…
Tissue and hygiene navigated a complex landscape in South Korea in 2023, shaped by key macro variables. Inflation, which was a global phenomenon, strongly impacted the industry. Rising raw materials costs squeezed profit margins and forced…
In the dynamic landscape of wipes in South Korea, eco-friendly and biodegradable wipes are experiencing consistent growth. As environmental consciousness continues to gain prominence amongst consumers, there has been a notable and sustained uptick in…
In 2023, tissue and hygiene in Bangladesh faces challenges as demand slows due to price hikes and increased household expenses. Political unrest further disrupts business performance, leaving daily wage labourers unemployed and struggling with daily…
AFH tissue and hygiene on the Philippines enjoyed positive growth in current value terms in 2023, a continuing the trend pf the previous year. As consumers returned to their familiar pre-pandemic lifestyles, establishments including offices. hotels,…
Menstrual care in the Philippines enjoyed an improved performance in current value terms in 2023. Growth was supported by an increase in consumer mobility, including the return of women to their physical workplaces,
Retail sales of nappies/diapers/pants in the Philippines saw positive growth in current value terms in 2023, continuing the trend of the previous year. However, this was attributable to a large extent to inflationary pressures, as manufacturers,…
Retail adult incontinence in the Philippines recorded healthy growth in both volume and current value terms in 2023, continuing the trend of the previous year. This was supported by improved economic conditions and a corresponding rise in disposable…
Retail tissue saw continued growth in both volume terms and current value terms in 2023. This trend was supported better economic conditions, combined with enhanced hygiene concerns as a result of the recent pandemic. The category is dominated by…
Tissue and hygiene in the Philippines registered a positive performance in current value terms in 2023, continuing the trend of the previous year. Growth was supported by improved economic conditions and an increase in consumer mobility, as the…
Wipes in the Philippines saw buoyant growth in current value terms in 2023. Growth was supported by improved economic conditions and an increase in consumer mobility, as the country emerged from the COVID-19 pandemic. There was also a persisting…
Though away-from-home tissue and hygiene registered double-digit current value growth in Kazakhstan in 2023, constant value sales fell, as continuing rising costs hit profitability. Away-from-home hygiene, and in particular AFH adult incontinence,…