Retail Adult Incontinence

Euromonitor International publishes the world's most comprehensive market research on the retail adult incontinence products industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market and brand share data, distribution and industry trends and sub-category level information.

Strategy Briefing

Strategy Briefing

Tissue and Hygiene Quarterly Statement Q3 2018

Aug 2018

Euromonitor’s quarterly industry forecast update reveals a marginal upgrade to projections across consumer tissue and disposable hygiene categories. It also points to persistent difficult market conditions with respect to pricing and revenue growth. ...

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Strategy Briefing

Strategy Briefing

Adult Incontinence in North America

Jun 2018

Although North America is already the second-largest market in terms of retail value sales for adult incontinence, the region still offers significant growth opportunities, due to favourable demographic conditions and changing consumer perceptions. ...

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Strategy Briefing

Strategy Briefing

Tissue Innovation in Asia Pacific: Focus on Premium and Sustainable

Jun 2018

To succeed in Asia Pacific, manufacturers can look at the expanding middle- to high-income consumer base, which seeks higher-quality products that provide added comfort and convenience. In addition, safety and sustainability certifications by ...

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Strategy Briefing

Strategy Briefing

Tissue and Hygiene Quarterly Statement Q2 2018

May 2018

The industry forecast update for retail consumer tissue and disposable hygiene reaffirms the positive growth trajectory ahead and signals further opportunities for manufacturers of branded and private label products. The report outlines the extent of...

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Country Report

Country Report

Retail Adult Incontinence in France

May 2018

The growth in retail volume and value sales in 2017 was mainly driven by an ageing population, longer life expectancy and new product developments. Essity, Procter & Gamble and Kimberly-Clark, which entered the category in June 2017, competed through...

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Country Report

Country Report

Retail Adult Incontinence in Belgium

May 2018

The strong performance of retail adult incontinence in 2017 was mainly due to the population ageing. This demographic movement translates into a larger consumer base and higher volume sales. However, the category is also benefiting from other factors...

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Country Report

Country Report

Retail Adult Incontinence in the United Kingdom

Apr 2018

Retail adult incontinence is set to perform well over the forecast period, both in value and volume terms. This can mainly be attributed to the ageing population in the UK, as well as to manufacturers’ efforts to increase the penetration rate of ...

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Strategy Briefing

Strategy Briefing

Understanding the Reusable Nappy and Sanitary Wear Environment of South Africa

Apr 2018

Economic pressures, environmental and health awareness and connected consumers are critical drivers of reusable nappies and sanitary wear in South Africa, which are most appealing to high- and low-income classes. Over the forecast period, the social ...

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Strategy Briefing

Strategy Briefing

World Market for Retail Tissue

Apr 2018

While facing increasing pricing and competitive pressures, the global retail tissue market continues to see positive growth, energised by demand in the developing regions that offer an estimated unmet potential in excess of USD40 billion. The current...

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Country Report

Country Report

Retail Adult Incontinence in Japan

Apr 2018

According to Euromonitor International consumer data, while the overall population declined in 2017, the population aged 65+ grew to account for 28% of the total population, up from 24% in 2012. Retail adult incontinence was the most dynamic category...

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Country Report

Country Report

Retail Adult Incontinence in New Zealand

Apr 2018

Retail adult incontinence saw strong current value growth in 2017; slightly higher than the growth observed in 2016 and similar to the CAGR seen during the review period. Driving growth in the category was the ageing population in New Zealand, which ...

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Country Report

Country Report

Retail Adult Incontinence in Australia

Apr 2018

According to the latest statistics, the Australian population continues to age, as a result of sustained low fertility and increasing life expectancy. This implies that Australia has seen a decline in the proportion of children aged 15 and under, and...

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Country Report

Country Report

Retail Adult Incontinence in the US

Apr 2018

As in most other developed economies, the US is witnessing its population age at a relatively rapid pace; faster than the overall population. As the age group 65+ is the most important consumer base for adult incontinence products, the ageing US ...

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Country Report

Country Report

Retail Adult Incontinence in Taiwan

Apr 2018

Retail adult incontinence continued to lead tissue and hygiene with the fastest growth rates in both value and volume, mainly due to the increasing ageing population in Taiwan and greater awareness awakened by consumer education over the review ...

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Country Report

Country Report

Retail Adult Incontinence in the Philippines

Apr 2018

Adult incontinence remains an unpopular category among Filipinos. In fact, light adult incontinence retail sales are negligible, as incontinence is only formally addressed when it gets moderate or heavy. In a 2013 consumer survey by Social Weather ...

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Country Report

Country Report

Retail Adult Incontinence in Switzerland

Apr 2018

Retail adult incontinence was by far the best performing category in retail tissue and hygiene in Switzerland in 2017, with this being partly due to demographic trends such as an ageing population and a higher birth rate (with incontinence becoming ...

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Country Report

Country Report

Retail Adult Incontinence in Spain

Apr 2018

In 2017, retail adult incontinence registered another year of strong growth. The demand for these products continues unabated, driven by the constant ageing of the Spanish population and players’ efforts to increase consumers’ awareness of ...

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Country Report

Country Report

Retail Adult Incontinence in Greece

Apr 2018

Although the ongoing recession, which came hand-in-hand with significant cuts in pensions, thereby leading to a significant decline in the disposable income of elder Greeks, took its toll upon adult incontinence sales, demographic trends are ...

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Country Report

Country Report

Retail Adult Incontinence in Portugal

Apr 2018

The category performance continued to reflect the demographic profile of the population, which has a high percentage of over 65-year-old consumers. Obesity and being overweight, sedentary lifestyles and late pregnancies are also increasing the ...

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Country Report

Country Report

Retail Adult Incontinence in Turkey

Apr 2018

Retail adult incontinence demonstrated a positive volume performance in the review period, despite the lack of product variety, thanks to rising awareness of adult incontinence and lessening embarrassment about using adult incontinence products, as ...

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