Retail Adult Incontinence

Euromonitor International publishes the world's most comprehensive market research on the retail adult incontinence products industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market and brand share data, distribution and industry trends and sub-category level information.

Strategy Briefing

Strategy Briefing

World Market for Retail Tissue

Mar 2019

The global consumer tissue market sees positive growth, mainly in developing regions. With high input costs and competitive pressures, price increases and premium innovation are among the key components of key players’ strategies. Innovation also ...

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Strategy Briefing

Strategy Briefing

Tissue and Hygiene Quarterly Statement Q3 2018

Aug 2018

Euromonitor’s quarterly industry forecast update reveals a marginal upgrade to projections across consumer tissue and disposable hygiene categories. It also points to persistent difficult market conditions with respect to pricing and revenue growth. ...

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Strategy Briefing

Strategy Briefing

Adult Incontinence in North America

Jun 2018

Although North America is already the second-largest market in terms of retail value sales for adult incontinence, the region still offers significant growth opportunities, due to favourable demographic conditions and changing consumer perceptions. ...

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Strategy Briefing

Strategy Briefing

Tissue Innovation in Asia Pacific: Focus on Premium and Sustainable

Jun 2018

To succeed in Asia Pacific, manufacturers can look at the expanding middle- to high-income consumer base, which seeks higher-quality products that provide added comfort and convenience. In addition, safety and sustainability certifications by ...

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Strategy Briefing

Strategy Briefing

Tissue and Hygiene Quarterly Statement Q2 2018

May 2018

The industry forecast update for retail consumer tissue and disposable hygiene reaffirms the positive growth trajectory ahead and signals further opportunities for manufacturers of branded and private label products. The report outlines the extent of...

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Strategy Briefing

Strategy Briefing

Understanding the Reusable Nappy and Sanitary Wear Environment of South Africa

Apr 2018

Economic pressures, environmental and health awareness and connected consumers are critical drivers of reusable nappies and sanitary wear in South Africa, which are most appealing to high- and low-income classes. Over the forecast period, the social ...

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Country Report

Country Report

Retail Adult Incontinence in Kenya

Mar 2018

Sales in this category in Kenya are negligible and are expected to remain so over the forecast period....

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Country Report

Country Report

Retail Adult Incontinence in Venezuela

Mar 2018

The main factor supporting demand is the ageing population. The population aged over 65 increased by 18% in 2017 compared with the beginning of the review period (2013). Venezuela is getting older, and adult incontinence products are increasingly ...

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Strategy Briefing

Strategy Briefing

Hayat: Successful Growth Strategies

Feb 2018

With an average annual growth rate of 24% over 2011-2016, Hayat ranks as the fifth fastest growing retail tissue and hygiene manufacture in the world. The company has been successful in expanding into new markets with a strategy focused on balancing ...

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Strategy Briefing

Strategy Briefing

Men and Incontinence: Capturing Demand and Growth Opportunities

Oct 2017

While women remain the key target audience for disposable adult incontinence products, men’s incontinence management offers potential for further industry growth as attested by the strong positive performance of a number of new products, especially ...

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