Retail Adult Incontinence

Moderate/heavy products are preferred by consumers in Ecuador as they seek a better return on their investment when buying products. Light diapers are considered to be less effective as consumers have to make more changes and therefore spend more…

Retail adult incontinence saw positive growth in 2022 in both retail volume and value terms. This was driven by senior people fully returning to their social activities, whereas, during the outbreak of COVID-19, seniors were the most at risk, staying…

The ageing of the Polish population is translating into higher demand for adult incontinence products. At the same time, producers are investing in marketing and social campaigns to educate consumers and reduce stigma around incontinence problems.…

The Malaysian market is seeing a notable shift towards the pants format in the retail adult incontinence category, with Millennials playing a key role in the process as they introduce such products to their parents in an effort to help them to deal…

Retail adult incontinence records strong growth in 2022, as the demand increases significantly, represented in high volume sales growth, while inflation also boosted current retail value growth. In fact, retail adult incontinence registered the most…

Retail adult incontinence registered healthy volume growth in 2022. Slovenia has a rapidly ageing population, and with the older population being the main consumer base of incontinence pads, this boosted volume sales. In addition, there is a growing…

In April 2022, the Kenyan government announced it would be removing value-added tax (VAT) on adult incontinence products to offer financial relief to elderly patients and their caregivers. The removal of the 16% tax will lead to a reduction in prices…

Retail adult incontinence is a very small product area in terms of value sales in Kazakhstan, with most consumers accessing such products through public health instead. In 2022, high inflation caused by the war in Ukraine, led to steep prices. There…

Retail adult incontinence sees both volume and value increases in 2022, continuing on its organic growth. Volume growth appears stable, and value is higher, reflecting unit prices being pushed up by inflationary pressures. Sales in light incontinence…

Retail adult incontinence registered high current value growth in 2022, though volume growth was muted, largely due to soaring inflation. Azerbaijan’s proximity to both Ukraine and Russian has created a lot of uncertainty and while Azerbaijan…

Retail adult incontinence recorded slight growth in retail volume terms in 2022; however, this was higher than retail volume growth seen in 2021. In Slovakia, there has been a rising number of public discussions about incontinence, with seminars…

Despite economic pressure retail adult incontinence continued to see growth in retail volume terms in 2022 bucking the trend seen across most other categories of tissue and hygiene. Nonetheless, retail adult incontinence was also impacted by…

Retail adult incontinence continued to see strong growth in both current value and volume terms in 2022, aligned with the increasing population aged 65 and above. Despite an increase in consumer awareness of the prevalence of all adult incontinence…

Demand for retail adult incontinence products continued growing in 2022, with light adult incontinence products seeing the strongest growth in both volume and current value terms. The population in Germany keeps ageing, contributing significantly to…

Retail current value sales of adult incontinence remain negligible in Cameroon. While the number of elderly consumers in Cameroon is growing, this consumer group remains small at well under one million people in 2022. As a result, demand for retail…

Legislation governing the regulation of Rx adult incontinence changed in July 2021, which has impacted the development of retail adult incontinence, with retail volume growth declining by 9% in 2022. Prescriptions are largely focused on offering…

Retail adult incontinence saw an increase in volume and current value terms in 2022. The rise in the number of people with urinary problems is driving volume sales, due to Latvia’s ageing population. Rising consumer awareness of adult incontinence…

With an increasing population and lifestyle-associated health diseases, the demand for retail adult incontinence in India continued to grow strongly in 2022. During the first half of 2021, hospitalisation rates rose rapidly due to the intake of…

There were significant price increases for retail adult incontinence products in Bolivia in 2022. However, in spite of steep price rises, volume sales also rose. This was largely because adult incontinence products are mainly bought by middle- and…

Due to rising price points and rising inflation, there was a strong spike in current retail value sales in 2022, leading to double-digit current retail value growth. Higher energy, materials, labour and shipping costs resulted in all manufacturers…