Retail Tissue

Market research on the tissue and hygiene industry. Our reports f...

Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​

Country Report

Retail Tissue in Cameroon

May 2022

The rate of growth in current value sales of retail tissue was virtually unchanged between 2019 and 2021. The onset of the COVID-19 pandemic had both positive and negative effects on demand that largely cancelled each other out. On the one hand, the…

USD 1,195
Country Report

Retail Tissue in Kenya

Apr 2022

Retail tissue sales saw significant growth in 2020 directly as a result of the pandemic. The closure of work and study places meant that consumers were forced to spend more time at home, driving growth in both retail volume and value terms. In…

USD 1,195
Country Report

Retail Tissue in Egypt

Apr 2022

Even as the immediate threat from COVID-19 was perceived to be diminishing, it left a lasting impact on consumer health-awareness, which was reflected in strong demand for all products related to health and hygiene. Facial tissues saw further growth,…

USD 1,195
Country Report

Retail Tissue in Argentina

Apr 2022

Retail tissues registered a decline in volume sales in 2021, following from a bumper year in 2020. Toilet paper, followed by paper towels, account for the vast majority of value sales, and with society gradually opening up in 2021, and people…

USD 1,195
Country Report

Retail Tissue in Peru

Apr 2022

Sales of retail tissue were impacted by the pandemic in different ways, with 2021 seeing further differentiation in terms of performances. Paper towels recorded another year of significant growth following dynamic demand in 2020 due to home seclusion…

USD 1,195
Country Report

Retail Tissue in Uzbekistan

May 2022

Retail tissue saw explosive growth in 2020 in Uzbekistan as a result of lockdown. At the start of the year, this was driven by stockpiling, as supply line worries saw consumers buy large volumes of staples like toilet paper. This quickly eased, but…

USD 1,195
Country Report

Retail Tissue in Turkey

May 2022

Demand for retail tissue remained high in 2021 as COVID-19 related restrictions remained in place in the first half of the year. The home seclusion trend boosted demand for toilet paper and paper towels. These products are deemed essential in many…

USD 1,195
Country Report

Retail Tissue in Latvia

May 2022

Retail tissue registered similar current value growth to 2021, though volume growth was lower. With the pandemic still lingering in 2021, people still spend significant amounts of time at home and continued to home cook and use paper towels. All the…

USD 1,195
Country Report

Retail Tissue in Hungary

May 2022

In 2021, sales of toilet paper fluctuated, with surges in demand during periods of high infection rates and lockdown restrictions, and a decline during the periods in-between. Mainly larger packs of toilet paper were in demand and there was less of a…

USD 1,195
Country Report

Retail Tissue in Denmark

Apr 2022

Performance of retail tissue was muted in 2021, with volume sales actually falling. This was due to the two largest products within retail tissue, that is toilet paper and paper towels registering a decline in volume sales. In terms of toilet paper,…

USD 1,195
Country Report

Retail Tissue in Tunisia

Apr 2022

Napkins are very popular product in Tunisia, especially during summer, when Tunisians celebrate weddings, engagement and other family celebrations. With certain restrictions still in place in 2021, and the virus still circulating, events such as…

USD 1,195
Country Report

Retail Tissue in Spain

Mar 2022

In 2020, retail tissue saw strong growth spikes in both volume and current value terms over the previous year. Although the performances slowed in both measures in 2021, with volumes even declining marginally, sales were still comfortably above the…

USD 1,195
Country Report

Retail Tissue in Indonesia

Mar 2022

Paper towels was the best performing category in 2021. Steady population growth and urbanisation drive sales of retail tissue, including paper towels, in Indonesia. Furthermore, increasing urbanisation has resulted in higher standards of living and…

USD 1,195
Country Report

Retail Tissue in Romania

May 2022

Retail tissue continued to benefit the COVID-19 pandemic as changing consumer lifestyles (with the main trend being more time spent at home) led to retail tissue being some of the most sought-after products. Stockpiling was a key trend at the start…

USD 1,195
Country Report

Retail Tissue in Norway

May 2022

The overall spike in retail volume sales in 2020 was short-lived. The outbreak of Coronavirus (COVID-19) saw the stockpiling of some retail tissue products as consumers tried to ensure supply or even a surplus of goods like paper towels and toilet…

USD 1,195
Country Report

Retail Tissue in Croatia

May 2022

Retail tissue registered a slight increase in current value and volume sales in 2021. Paper towels was the only product that registered a volume decline. With people out and about more in 2021, there was not the same demand for paper towels,…

USD 1,195
Country Report

Retail Tissue in Nigeria

Apr 2022

On the back of a strong performance in 2020, toilet paper continued to thrive in Nigeria. A large percentage of consumers in Nigeria, especially those residing in urban areas, are increasingly aware of their personal hygiene and this has led to…

USD 1,195
Country Report

Retail Tissue in Ecuador

Apr 2022

At the start of the COVID-19 pandemic, toilet paper saw spikes in demand as consumer fear of product shortages led to stockpiling. It very quickly became clear that supply lines would not be significantly affected, and panic buying stopped. However,…

USD 1,195
Country Report

Retail Tissue in China

Mar 2022

Retail demand for toilet paper and boxed facial tissue linked to home seclusion or at-home cooking as a result of the pandemic saw solid growth in 2020, a trend that is set to weaken over 2021 as demand cools and returns to normal levels with the…

USD 1,195
Country Report

Retail Tissue in Germany

Aug 2022

After an exceptionally strong performance in 2020, retail tissue declined in both current value and volume terms in 2021, as many consumers still had products left from when they stockpiled in 2020. Although consumers continued to spend more time at…

USD 1,195
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