Retail Tissue

Market research on the retail tissue industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Retail Tissue in Pakistan

Jul 2020

As disposable income improves in Pakistan, access to retail tissue products has improved, which is helping to drive strong growth in the category. Urbanisation is also behind the growth of the category, with modern, urban households being more likely...

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Retail Tissue in Poland

Jun 2020

Retail tissue is perceived as essential in Polish households, including toilet paper, paper towels and facial tissues. Poles like to use paper towels and facial tissues, as they believe they are more hygienic than some cotton alternatives. ...

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Retail Tissue in Estonia

Jun 2020

Toilet paper remains the most important growth area in retail tissue, as these products are a basic necessity. This status has somehow left the category unaffected by the rising concerns with paper consumption and its negative impact on the ...

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Retail Tissue in Peru

Jun 2020

Toilet paper remained the largest category within retail tissue in Peru in 2019. Single-ply is the most demanded format of toilet paper in Peru. However, this is gradually changing with consumers shifting towards 2-ply products that provide more ...

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Retail Tissue in Ukraine

Jun 2020

Consumers continued to seek higher-quality retail tissue products in 2019 as the economy and consumer purchasing power improved. For instance, consumers of pocket handkerchiefs and paper towels demanded products with a higher number of layers. As a ...

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Retail Tissue in Colombia

Jun 2020

In 2019, tissue manufacturers were having to deal with increasing costs of basic raw materials, such as cellulose. Moreover, with the ongoing pressure to maintain low retail prices, profit margins ended up shrinking. In 2019, despite a strong rise in...

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Retail Tissue in Serbia

Jun 2020

A notable debate about the usage of toilet paper was observed in Serbia during 2019. Many media articles wrote about warnings from doctors regarding health problems which can arise when using toilet paper after defecating. These included mentions of ...

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Retail Tissue in Costa Rica

Jun 2020

In 2019 retail tissue continued to post moderate current value growth, with facial tissues seeing relatively strong growth and both toilet paper and paper towels, the two largest retail tissue categories, showing slower value growth as their unit ...

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Retail Tissue in Slovakia

Jun 2020

Retail tissue recorded further volume and value sales in 2019, driven by improved economic conditions in the country and the rising purchasing power of Slovak consumers. The continued premiumisation trend helped drive value sales of retail tissue in ...

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Retail Tissue in Guatemala

Jun 2020

Retail tissue has surprisingly low penetration in Guatemala, especially among less affluent consumer segments. A substantial number of consumers struggle to afford basic retail tissue products such as toilet paper and napkins, let alone facial ...

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Retail Tissue in the Netherlands

Jun 2020

Toilet paper saw steady volume growth in the Netherlands in 2019, while value sales accelerated due to rising unit prices and a premiumisation trend. Positive economic conditions lie behind Dutch consumers’ demand for high quality when it comes to ...

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Retail Tissue in Israel

Jun 2020

Retail tissue continued to see steady growth in retail volume terms and slightly higher current value growth in 2019. This is already a mature category, so it was mainly population growth which prompted a continued increase over the review period. ...

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Retail Tissue in Spain

Jun 2020

Although volume growth remained stable, if low, for retail tissue in 2019, current value sales continued to perform well thanks to premiumisation. The shift of consumer preference towards premium products increased average unit prices as ...

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Retail Tissue in Bolivia

Jun 2020

Over the last decade, water availability and sanitary facilities have improved in Bolivia. According to official data, around 71% of households had these services in 2007, with this percentage rising to 83% in 2017. This can be attributed to a ...

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Retail Tissue in Kazakhstan

Jun 2020

Retail tissue was still a developing category in Kazakhstan and sales continued to benefit from the essential nature of the products in 2019. The vast majority of sales are taken by toilet paper, the most known and demanded product. Consumers are ...

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Retail Tissue in the Czech Republic

Jun 2020

While overall volume and current value growth rates slowed slightly in line with increasing maturity, favourable economic conditions and modest but steady population growth continued to support the expansion of retail tissue in 2019. Growth in total ...

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Retail Tissue in Slovenia

Jun 2020

The health and wellness trend that has swept across Slovenia in recent years has brought with it a greater focus on personal hygiene among most of the population. The result is that personal hygiene is at its highest levels historically. This is ...

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Retail Tissue in Austria

Jun 2020

Retail tissue continued growing in both retail volume and current value terms in 2019. One reason for this positive development was the diversification of uses for various tissue products. Facial tissues, for example, are not only used to wipe noses,...

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Retail Tissue in Cameroon

Jun 2020

Urbanisation and long-term economic stability and growth have led to the emergence of a sizeable and expanding urban middle class in Cameroon. In addition, recent years have seen considerable advances made in long-term campaigns to improve living ...

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Retail Tissue in South Africa

Jun 2020

In 2019, positive results in retail tissue is driven by strong growth for pocket handkerchiefs and toilet paper. Toilet paper continues to experience positive growth, given the level of necessity in most homes. Furthermore, many low-income consumers ...

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