Retail Tissue

Market research on the retail tissue industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Retail Tissue in China

Mar 2020

Retail tissue saw steady volume growth in 2019, driven by urbanisation and increasing product awareness, particularly in lower tier cities and rural areas. With higher purchasing power, Chinese consumers, especially those from rural areas, were more ...

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Retail Tissue in Japan

Mar 2020

The unit price of boxed facial tissues rose dramatically in 2019, partly as a result of the increasing cost of pulp, a core raw material in tissues. The growth in the price of pulp was driven by increasing demand globally, led by China. Another ...

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Retail Tissue in Belarus

Jun 2019

In 2018, retail tissue recorded single-digit volume growth and double-digit current value growth. This was mainly linked to the rising prices of raw materials. Despite slight growth in disposable incomes, local consumers did not switch their ...

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Retail Tissue in Finland

Jun 2019

Retail tissue in Finland has the challenge of already having reached maturity, making it hard to expand sales. One way to counterbalance the stagnant volume sales is to offer more premium tissue products to increase value sales. For example, Serla ...

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Retail Tissue in Pakistan

Apr 2019

As disposable income improves within Pakistan access to retail tissue products has improved which is helping to drive strong growth in the category. Urbanisation is also behind the growth of the category with modern, urban households being more ...

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Retail Tissue in Germany

Apr 2019

Retail tissue in Germany is a mature and saturated category with already high product usage. Volume growth remained positive in 2018 following a healthier performance in 2017, with demand benefiting from population growth, while value growth is being...

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Retail Tissue in Morocco

Apr 2019

Over the forecast period, retail tissue is expected to see strong growth in Morocco. This is mainly because the penetration rate of retail tissue in the country is still very low compared to Europe and neighbouring countries such as Algeria and ...

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Retail Tissue in South Korea

Apr 2019

The majority of retail tissue sales are accounted for by toilet paper, which therefore tends to govern the overall retail tissue performance, which will continue to be the case over the forecast period, when modest current value growth is expected. ...

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Retail Tissue in Slovenia

Apr 2019

Retail tissue is a relatively mature category in Slovenia, with modest growth being driven by price discounting, which was reflected by a further decline in the category’s average unit price in 2018. Despite its maturity per capita consumption is ...

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Retail Tissue in Canada

Apr 2019

Forest fires in Canada and the disruption of production in Brazil are placing pressure on costs of raw materials in retail tissue globally. Short fibre pulp, which is used to make toilet paper, has greatly increased in price per tonne compared to ...

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Retail Tissue in Ecuador

Apr 2019

Toilet paper is the largest retail tissue category, representing nearly two thirds of the overall retail tissue value sales. The toilet paper category has been negatively influenced by the economic downturn since 2016. Consumers are constantly ...

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Retail Tissue in Tunisia

Apr 2019

The unemployment rate in Tunisia is still very high, especially in large cities. This pushes a large number of young adults to sell smuggled tissue products. Most of these products enter the country through Libya or Algeria, bought very cheaply and ...

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Retail Tissue in Uzbekistan

Apr 2019

The majority of retail tissue sales are those of toilet paper. Other products, namely paper towels, facial tissues and napkins, are not strongly demanded in Uzbekistan. This is mainly because those products have strong, popular alternatives in the ...

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Retail Tissue in Bolivia

Apr 2019

Over the last decade water availability and sanitary facilities have improved in Bolivia. According to official data, around 71% of households had these services in 2007, with this percentage rising to 83% in 2017. This can be attributed to a ...

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Retail Tissue in Kenya

Apr 2019

Local distributors compete aggressively on price due to the influx of retail tissue in the marketplace. Many run promotions in stores based on their location and time of the month. In hypermarkets and supermarkets in the city sales are usually on ...

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Retail Tissue in Macedonia

Apr 2019

The vast majority of local consumers are extremely price-sensitive. In response, the leading players in retail tissue have been targeting these consumers by offering significant and frequent promotions and discounts on retail tissue products. In ...

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Retail Tissue in Bulgaria

Apr 2019

In 2018, toilet paper recorded a strong performance in current value terms, which was partly due to rising unit prices, driven by rising raw materials costs. Brand owners aimed to compensate for higher prices by introducing more value-added, ...

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Retail Tissue in Algeria

Apr 2019

Strong growth over the forecast period will be driven by an expanding population and increased focus on hygiene in response to increasingly crowded cities. Rising urbanisation will also result in more consumers gaining access to the wider range of ...

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Retail Tissue in Lithuania

Apr 2019

Toilet paper is mature in Lithuania with rather limited new product development as the demographic context is not favourable. The shrinking consumer base is encouraging manufacturers to apply premiumisation strategies to maintain their desired value ...

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Retail Tissue in Cameroon

Apr 2019

The high urbanisation rates, improved standards of living, the emergence of an expanding middle class and rising disposable income will continue to drive growth in retail tissue. The urbanised lifestyle of consumers as well as the availability and ...

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