Retail Tissue

Market research on the retail tissue industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Retail Tissue in Costa Rica

May 2021

Following a slow recovery in retail tissue reflective of the country´s flagging economy over the review period, the category witnessed impressive growth in 2020 as a result of the COVID-19 global pandemic. Consumer demand for toilet paper, along with...

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Retail Tissue in Germany

Apr 2021

Retail tissue sales received a strong boost from the COVID-19 pandemic in 2020 due to several factors: in the initial stages of the pandemic consumers stockpiled household essentials such as toilet paper and paper towels, which led to a temporary ...

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Retail Tissue in India

Apr 2021

Although growth was maintained in 2020, retail tissue saw a slowing of its retail volume and current value growth rates. Although this was partly the continuation of a trend that was seen throughout the review period, it was also due to the emergence...

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Retail Tissue in Japan

Apr 2021

Following the outbreak of COVID-19 there was an increased focus on thorough hygiene routines both personal and around the home. Following the advice of public authorities, consumers started washing their hands more frequently, while they also started...

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Retail Tissue in Slovenia

Mar 2021

Retail tissue registered positive sales growth in 2020 as the COVID-19 pandemic boosted demand for several types of products within the category. Among the big winners during the year was boxed facial tissues, with demand for these products rising ...

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Retail Tissue in Ecuador

Mar 2021

In the weeks after lockdown measures were first imposed in Ecuador in March 2020, demand for toilet paper surged as concerns that COVID-19 disruption would cause product shortages led many consumers to engage in panic buying and stockpiling. This ...

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Retail Tissue in Serbia

Mar 2021

Retail tissue received a notable boost in 2020 due to the COVID-19 pandemic, with all products achieving value growth over the course of the year. On the one hand paper towels and tableware benefited from families eating at home more often during the...

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Retail Tissue in Uruguay

Mar 2021

Demand for products in retail tissue increased considerably in the second quarter of 2020 as consumers prepared for extra time spent at home. This trend was most notable in paper towels and toilet paper. As consumers spent more time at home, ...

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Retail Tissue in Nigeria

Mar 2021

Current value sales of retail tissue surged by almost a quarter during 2020. Toilet paper saw the sharpest acceleration in its rate of retail current value sales growth, with some more affluent consumers stockpiling it during the early stages of the ...

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Retail Tissue in Indonesia

Mar 2021

In 2020 retail tissue recorded a deceleration of its retail current value growth as a result of the COVID-19 pandemic. The retail current value growth rate dropped in 2020 compared to 2019 due to the unfavourable economic conditions of the COVID-19 ...

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Retail Tissue in Latvia

Mar 2021

The pandemic had a positive impact on retail tissue market in 2020, with sales continuing to grow for this well-established and developed category. COVID-19 has led to heightened awareness of personal hygiene and consumers have developed new habits ...

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Retail Tissue in Kenya

Mar 2021

Unlike retail hygiene categories, which saw little impact from COVID-19, retail tissue turned to much stronger growth in both retail volume and current value terms in 2020. Following the announcement of the first case of COVID-19 in the country, ...

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Retail Tissue in Estonia

Mar 2021

Overall, the pandemic has had a positive impact on demand for retail tissue. During the quarantine, people spent far longer than normal at home. Even afterwards, people were more reluctant to visit public places and meet, thus fuelling the shift ...

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Retail Tissue in Ukraine

Mar 2021

COVID-19 had somewhat of a mixed impact on sales of retail tissue in 2020, with some products thriving while others suffered as a result of home seclusion, such as pocket handkerchiefs. The most dynamic category was paper towels, with these products ...

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Retail Tissue in Kazakhstan

Mar 2021

The general 2020 performance of retail tissue remained quite comparable with the review period. The initial lockdown panic related to pandemic that resulted in stockpiling of certain products, such as toilet paper, did not disbalance the overall 2020...

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Retail Tissue in Azerbaijan

Mar 2021

Overall, retail tissue benefitted from COVID-19, with healthy volume and current value growth. As happened globally, there was stockpiling of toilet paper early in lockdown and with people spending large amounts of time at home, usage was high ...

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Retail Tissue in Bosnia and Herzegovina

Mar 2021

Retail tissue is expected to be in heavier demand over the course of 2020 due to the influence of the COVID-19 pandemic. In particular, the requirement for the population to spend a high proportion of their time at home has increased at-home ...

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Retail Tissue in Lithuania

Mar 2021

Sales of retail tissue increased as a result of the COVID-19 pandemic in 2020, with stronger growth in the dominant category of toilet paper. This reflected the fact that tissue products were some of the most sought after during the early phases of ...

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Retail Tissue in Peru

Mar 2021

There was a spate of panic buying and stockpiling seen after the Peruvian government announced the strict measures it would use to contain COVID-19, with toilet paper being one of the key products that consumers rushed to buy. This created some ...

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Retail Tissue in Bolivia

Mar 2021

Retail tissue in Bolivia saw significant growth in current value terms in 2020, as products in this category were amongst the most sought-after products during the initial panic buying stages of the pandemic, leading to stock shortages across many ...

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