Retail Tissue

Retail tissue experienced significant growth in 2020 following the emergence of the pandemic, as consumers stockpiled toilet paper and other tissue products due to a fear of running out amidst shortages in retailers. Growth continued in 2021 as the…

Habits developed during the pandemic persisted in 2022, which boosted the use of tissue products in the home, and this reflected in overall current value and volume growth in retail tissue. However, retail tissue also adjusted to the realities of a…

Facial tissues, comprising boxed facial tissues and pocket handkerchiefs, witnessed a significant drop in demand in 2020, due to home seclusion as a result of the pandemic. Usage of facial tissues was therefore limited, as the population was less…

The issue of price inflation began to emerge in 2021, but only became widespread in 2022 as the war in Ukraine unfolded. Supply problems with raw materials and substantial hikes in energy prices caused retail prices to soar into double digits.…

Following a notable surge in demand for much of retail tissue due to stockpiling tendencies amongst consumers during the pandemic, the category returned to declining demand in 2021. While the home seclusion trend remained due to ongoing remote…

Demand for retail tissue, dominated by toilet paper in Thailand, continued to rise, albeit at slower growth rates in 2022 following some stockpiling tendencies in the first few years of the pandemic. Whilst being the most established category within…

Overall, retail volume growth in 2022 was higher than in 2019 and 2021, but slower than in Coronavirus (COVID-19)-spiked 2020. While stockpiling or bulk buying had largely come to an end and restrictions on consumer mobility eased, consumers…

Retail tissue witnessed retail volume growth across categories in 2022, albeit at slower rates than in 2021. Retail current value growth remained high as prices continued to rise amid an inflationary economic climate. Having witnessed the biggest…

As in 2021, toilet paper and paper towels – by far the largest retail tissue categories – saw volume growth slow slightly in 2022 as more people went back to the office and started regularly socialising outside the home again in line with the easing…

Habits formed during the COVID-19 crisis, including more frequent eating at home and generally spending more time at home, helped to drive stable growth for retail tissue in the Vietnamese market during 2022. Higher levels of hygiene awareness and…

The onset of the Coronavirus (COVID-19) pandemic and related restrictions applied by the Ministry of Health on weddings and family celebrations hurt the use of napkins. However, the demand for napkins started to rebound in 2022, as the threat of the…

Despite the fallout from the war in Ukraine, which led to high inflation, stemming from high energy prices, retail tissue performed well, with healthy constant value and volume growth. This was backed up by strong fundamentals in an economy that has…

In 2022, retail tissue saw much lower volume growth due to the adverse economic conditions and high inflation rates in the country. Consumers’ disposable incomes have been comprised leading to less frequent purchases of retail tissue products. In…

Retail tissue saw current value growth rates soar in 2022 in line with inflation. Retail volume growth was lower than the previous year as consumers spent more time out of the home post-pandemic. With the rising cost of living a major issue for…

All product areas within retail tissue in Hungary saw positive volume growth and even faster current value growth with the latter thanks to strong price increases as inflation soared in 2022. Hungarian consumers were fearful of further price hikes…

There was a noticeable increase in unit prices in 2022, as higher costs for energy, materials, labour and shipping led manufacturers and retailers to increase their price points across retail tissue. This rising level of inflation led to double-digit…

While sales of retail hygiene products were heavily affected by inflation and the spike in energy prices in 2022, this situation had a far bigger impact on sales of retail tissue. Commodity prices soared due to the increased scarcity of paper fibres…

In 2022, sales of retail issue in Indonesia continued to be driven by steady population growth and a shift towards urbanisation. Rural-to-urban migration resulted in higher standards of living and per capita incomes, which spurred consumers to…

Retail tissue registered healthy current value growth in 2022, though constant value was minimal and volume sales fell. In particular, rising prices stemming from the war in Ukraine, which led to rising fuel prices, as well as supply disruptions,…

More out of the home activities in 2022, with the return to work, eating out and other activities, resulted in a less dynamic performance of retail tissue in 2022 and 2021 versus 2020. On the other hand, the continuous growth of more compact options…