Retail Tissue

Market research on the tissue and hygiene industry. Our reports f...

Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​

Country Report

Retail Tissue in Belgium

May 2022

Following a notable surge in demand for much of retail tissue due to stockpiling tendencies amongst consumers during the pandemic, the category returned to declining demand in 2021. While the home seclusion trend remained due to ongoing remote…

USD 1,195
Country Report

Retail Tissue in Lithuania

May 2022

Retail tissue registered similar current value growth to 2021 to the previous year, though volume growth was lower. With society opening up in 2021, people spent less time at home and therefore volume growth of products such as kitchen towels was…

USD 1,195
Country Report

Retail Tissue in Mexico

May 2022

A number of retail tissue products are regarded as essential or desired, especially toilet paper. Therefore, the category witnessed significant stockpiling behaviour with the onset of the Coronavirus (COVID-19) pandemic in 2020, with toilet paper…

USD 1,195
Country Report

Retail Tissue in Vietnam

Apr 2022

During 2021, lockdowns were imposed across different parts of Vietnam in an effort to limit the spread of COVID-19. As a result, consumers were forced to spend more time at home, including working from home where possible, and, therefore, to cook and…

USD 1,195
Country Report

Retail Tissue in Ireland

Apr 2022

Retail tissue sales in Ireland achieved further positive growth in 2021, although at slightly slower rates than in 2020. Value growth was driven mainly by the biggest category, toilet paper. Toilet paper remains a household staple, routinely…

USD 1,195
Country Report

Retail Tissue in Japan

Apr 2022

Facial tissues, comprising boxed facial tissues and pocket handkerchiefs, witnessed a significant drop in demand in 2020, due to home seclusion as a result of the pandemic. Usage of facial tissues was therefore limited, as the population was less…

USD 1,195
Country Report

Retail Tissue in Israel

Apr 2022

Retail tissue recorded dynamic volume and current value growth in 2020, with many categories seeing an uplift in sales due to the outbreak of COVID-19. Stockpiling boosted growth, particularly for toilet paper, with consumers panic-buying this…

USD 1,195
Country Report

Retail Tissue in Thailand

Mar 2022

The COVID-19 pandemic has not had any major impact on the demand for retail tissue, with Thais continuing to use water and home care products around their home to keep it clean and safe from the virus. There were also no issues in terms of product…

USD 1,195
Country Report

Retail Tissue in Australia

Mar 2022

A large proportion of Australian workers – major exceptions being those in the essential services and manufacturing – were required to work from home during the COVID-19 pandemic. This meant that activities that would otherwise have taken place in…

USD 1,195
Country Report

Retail Tissue in Switzerland

May 2022

Retail tissue continued to record growth overall and across almost all categories in 2021. Boxed facial tissues and toilet paper specifically benefitted from many consumers still working from home in the year and generally spending more time at home,…

USD 1,195
Country Report

Retail Tissue in Slovakia

May 2022

While Slovakia continued to employ COVID-19 measures for much of 2021 due to further waves of the virus retailers did not experience the levels of panic buying seen in 2020. Consumers employed a more measured approach to their spending, while…

USD 1,195
Country Report

Retail Tissue in Sweden

May 2022

Following the outbreak of COVID-19 in March 2020, retail tissue saw demand for several product types surge due to a combination of stockpiling, home seclusion and increased hygiene-consciousness among Swedes. Growth in total volume and current value…

USD 1,195
Country Report

Retail Tissue in Georgia

May 2022

Retail tissue continued to register healthy current value and volume growth in 2021, on par with 2020. With the pandemic still lingering, and people still spending significant amounts of time at home, demand was strong across all product areas.…

USD 1,195
Country Report

Retail Tissue in Uruguay

May 2022

Paper towels is the only retail tissue set to positive volume growth in 2021. Lockdown and self-isolation has been key to this; consumers that have spent more time at home are cooking more. Paper towels are also perceived as a more hygienic solution…

USD 1,195
Country Report

Retail Tissue in Morocco

May 2022

After the outbreak of COVID-19, retail tissue saw an uptick in sales as households placed greater attention on cleaning and sanitisation. For the second consecutive year, most retail tissue categories recorded dynamic growth in 2021, as…

USD 1,195
Country Report

Retail Tissue in Guatemala

Apr 2022

Overall volume growth for retail tissue in 2021 was down on 2020. This was mainly due to slower demand in toilet paper, the dominant category, which had experienced a spike in volume sales the previous year due to the home seclusion trend and…

USD 1,195
Country Report

Retail Tissue in Greece

Apr 2022

In 2021, home seclusion and the fact Greece was in lockdown until May contributed to retail tissue retaining volume sales at a level higher than those in 2019. Sales posted a decline compared to 2020 as they started to level off given that consumers…

USD 1,195
Country Report

Retail Tissue in Algeria

Apr 2022

Retail tissue registered a fall in current value and volume growth in 2021. In 2020, sales were inflated by stockpiling, particularly for toilet paper, but value sales returned to more normal levels in 2021. Toilet paper remained the largest product…

USD 1,195
Country Report

Retail Tissue in Uzbekistan

May 2022

Retail tissue saw explosive growth in 2020 in Uzbekistan as a result of lockdown. At the start of the year, this was driven by stockpiling, as supply line worries saw consumers buy large volumes of staples like toilet paper. This quickly eased, but…

USD 1,195
Country Report

Retail Tissue in Turkey

May 2022

Demand for retail tissue remained high in 2021 as COVID-19 related restrictions remained in place in the first half of the year. The home seclusion trend boosted demand for toilet paper and paper towels. These products are deemed essential in many…

USD 1,195
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