Wipes

Wipes posted stronger retail value growth in 2020 as the pandemic led to an increase in consumers’ focus on health and hygiene in households. German consumers spent more time at home during 2020 and became more aware of bacteria and viruses, which ...

Wipes maintained double-digit retail current value growth in 2020. However, the growth rate was far lower than that witnessed in all other years of the review period. Lockdown measures and supply chain disruptions impacted the availability of wipes ...

Consumers in Japan have traditionally paid a great deal of attention to good hygiene practices, with this helping to support the development of wipes. Nevertheless, this focus intensified following the outbreak of COVID-19, with authorities ...

General purpose wipes and home care wipes and floor cleaning systems each registered a strong performance during 2020, pushing the overall performance of wipes as demand for products that can help consumers to hygienically clean and sanitise their ...

While baby wipes remained by far the largest wipes category in Ecuador in 2020, it posted steep declines in volume and current value terms. As the economic fallout of COVID-19 eroded purchasing power and made consumers more budget-conscious, many ...

Baby wipes continued to dominate sales of wipes in 2020. Baby wipes are widely used by virtually all consumers in Serbia, whether they have babies or not. This is because baby wipes are perceived to be gentle and kind to the skin, and they are ...

Sales of wipes in Indonesia continued to come solely from personal wipes in 2020 which, in turn, was still dominated by baby wipes. Products in this subcategory are widely available in Indonesia with many brands, pack sizes, variants, and price ...

Although the economic and social impact of COVID-19 was lower in Uruguay than in its neighbouring countries Argentina and Brazil, local consumers in Uruguay still faced considerable lifestyle changes during the COVID-19 pandemic. This affected their ...

Demand for personal wipes such as intimate wipes, facial cleansing wipes, and baby wipes, which were mainly used as a convenience product outside the home, decreased in 2020 as the pandemic led to consumers spending more time inside. The working from...

COVID-19 did not adversely affect retail current value sales of wipes during 2020. Baby wipes dominate retail current value sales of wipes in Nigeria, and demand for these is largely limited to middle- and high-income consumers. These individuals ...

Though current value growth was lower than for other tissue and hygiene products in 2020, current value growth was double that of 2020. However, there was disparity across different product areas. General purpose wipes registered the highest current ...

The fact that people travelled less during 2020 limited demand for wipes used as a convenience product outside the home, such as intimate wipes, facial cleansing wipes and baby wipes. Similarly, as more people started working from home, women used ...

Personal wipes witnessed significantly stronger growth in retail volume terms in 2020 compared to the previous year. The main driver behind this improvement was the spike in demand for general purpose wipes, which is the second most popular category ...

COVID-19 did not change market landscape and dynamic of wipes dramatically in 2020. General purpose wipes benefitted from a bit more attention in 2020 due to increased attention to personal hygiene and sanitation as a result of the health pandemic. ...

In 2020, wipes maintained similar retail volume and current value growth rates compared with the previous year, and saw only a minor impact from COVID-19 because so few people use such products. Nevertheless, Kenyans became increasingly aware of ...

Wipes in Bolivia is heavily dependent on the subcategory baby wipes. Baby wipes are frequently used as a multi-purpose product and tend to be more affordable than other task-specific wipes, and this limits the growth of products such as sanitary ...

In response to the COVID-19 pandemic, wipes will record a notably poorer performance in 2020 than previously seen in 2019. This has been due to the changes in spending patterns due to the shutdown of the Bosnian economy and the requirement for the ...

The COVID-19 pandemic had a mixed impact on wipes in 2020 with continuing strong value growth for home care wipes and floor cleaning systems and a less significant impact for personal wipes. However, personal wipes remained by far the dominant ...

Like many areas of tissue and hygiene in Peru, sales of wipes were hard hit by the restrictions imposed by the government to control the spread of COVID-19. With consumers forced to spend much of their time indoors there was significantly less call ...

Wipes recorded growth of 5% in 2020, with sales boosted by consumers increased awareness of health and hygiene due to COVID-19. With a large amount of the population spending an increased amount of time in the household, some were keen to make sure ...