Wipes

Market research on the wipes industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Strategy Briefing

Strategy Briefing

World Market for Disposable Hygiene

Jun 2021

As markets emerge from the COVID-19-driven consumer environment, the disposable hygiene industry is expected to see continued growth, supported by recovery in developing markets. Industry players are responding to the need for affordable products, ...

US$1,325
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Country Report

Country Report

Wipes in Guatemala

Jun 2021

Following the outbreak of the COVID-19 pandemic, hygiene became a key priority for consumers in Guatemala due to the risk of COVID-19 infection. This had a positive impact on many easy-to-use products in wipes that have antibacterial or disinfectant ...

US$990
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Country Report

Country Report

Wipes in Dominican Republic

May 2021

Wipes did not see a major impact from COVID-19 in 2020, as these products are purchased mainly by higher-income consumers, who were less impacted by the economic impact of the pandemic. However, marginally higher volume growth was seen than in the ...

US$990
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Country Report

Country Report

Wipes in Costa Rica

May 2021

During 2020, there was high demand for products with disinfecting claims. In light of the sudden and strong spike in demand, retailers were forced to implement restrictions on a number of items per customer in a bid to avoid product shortages. This ...

US$990
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Country Report

Country Report

Wipes in Germany

Apr 2021

Wipes posted stronger retail value growth in 2020 as the pandemic led to an increase in consumers’ focus on health and hygiene in households. German consumers spent more time at home during 2020 and became more aware of bacteria and viruses, which ...

US$990
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Country Report

Country Report

Wipes in India

Apr 2021

Wipes maintained double-digit retail current value growth in 2020. However, the growth rate was far lower than that witnessed in all other years of the review period. Lockdown measures and supply chain disruptions impacted the availability of wipes ...

US$990
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Country Report

Country Report

Wipes in Japan

Apr 2021

Consumers in Japan have traditionally paid a great deal of attention to good hygiene practices, with this helping to support the development of wipes. Nevertheless, this focus intensified following the outbreak of COVID-19, with authorities ...

US$990
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Country Report

Country Report

Wipes in Slovenia

Mar 2021

General purpose wipes and home care wipes and floor cleaning systems each registered a strong performance during 2020, pushing the overall performance of wipes as demand for products that can help consumers to hygienically clean and sanitise their ...

US$990
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Country Report

Country Report

Wipes in Ecuador

Mar 2021

While baby wipes remained by far the largest wipes category in Ecuador in 2020, it posted steep declines in volume and current value terms. As the economic fallout of COVID-19 eroded purchasing power and made consumers more budget-conscious, many ...

US$990
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Country Report

Country Report

Wipes in Serbia

Mar 2021

Baby wipes continued to dominate sales of wipes in 2020. Baby wipes are widely used by virtually all consumers in Serbia, whether they have babies or not. This is because baby wipes are perceived to be gentle and kind to the skin, and they are ...

US$990
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Country Report

Country Report

Wipes in Indonesia

Mar 2021

Sales of wipes in Indonesia continued to come solely from personal wipes in 2020 which, in turn, was still dominated by baby wipes. Products in this subcategory are widely available in Indonesia with many brands, pack sizes, variants, and price ...

US$990
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Country Report

Country Report

Wipes in Uruguay

Mar 2021

Although the economic and social impact of COVID-19 was lower in Uruguay than in its neighbouring countries Argentina and Brazil, local consumers in Uruguay still faced considerable lifestyle changes during the COVID-19 pandemic. This affected their ...

US$990
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Country Report

Country Report

Wipes in Latvia

Mar 2021

Demand for personal wipes such as intimate wipes, facial cleansing wipes, and baby wipes, which were mainly used as a convenience product outside the home, decreased in 2020 as the pandemic led to consumers spending more time inside. The working from...

US$990
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Country Report

Country Report

Wipes in Nigeria

Mar 2021

COVID-19 did not adversely affect retail current value sales of wipes during 2020. Baby wipes dominate retail current value sales of wipes in Nigeria, and demand for these is largely limited to middle- and high-income consumers. These individuals ...

US$990
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Country Report

Country Report

Wipes in Azerbaijan

Mar 2021

Though current value growth was lower than for other tissue and hygiene products in 2020, current value growth was double that of 2020. However, there was disparity across different product areas. General purpose wipes registered the highest current ...

US$990
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Country Report

Country Report

Wipes in Estonia

Mar 2021

The fact that people travelled less during 2020 limited demand for wipes used as a convenience product outside the home, such as intimate wipes, facial cleansing wipes and baby wipes. Similarly, as more people started working from home, women used ...

US$990
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Country Report

Country Report

Wipes in Ukraine

Mar 2021

Personal wipes witnessed significantly stronger growth in retail volume terms in 2020 compared to the previous year. The main driver behind this improvement was the spike in demand for general purpose wipes, which is the second most popular category ...

US$990
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Country Report

Country Report

Wipes in Kazakhstan

Mar 2021

COVID-19 did not change market landscape and dynamic of wipes dramatically in 2020. General purpose wipes benefitted from a bit more attention in 2020 due to increased attention to personal hygiene and sanitation as a result of the health pandemic. ...

US$990
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Country Report

Country Report

Wipes in Kenya

Mar 2021

In 2020, wipes maintained similar retail volume and current value growth rates compared with the previous year, and saw only a minor impact from COVID-19 because so few people use such products. Nevertheless, Kenyans became increasingly aware of ...

US$990
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Country Report

Country Report

Wipes in Bolivia

Mar 2021

Wipes in Bolivia is heavily dependent on the subcategory baby wipes. Baby wipes are frequently used as a multi-purpose product and tend to be more affordable than other task-specific wipes, and this limits the growth of products such as sanitary ...

US$990
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