Wipes

Market research on the tissue and hygiene industry. Our reports f...

Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​

Country Report

Wipes in Estonia

May 2022

With the pandemic still lingering in 2021, there was still strong demand for wipes. In addition, with society opening up and many workers returning to offices, consumers were leading busy lives once again and valued convenience. Baby wipes continued…

USD 1,195
Country Report

Wipes in Costa Rica

Apr 2022

The Coronavirus (COVID-19) pandemic stimulated a demand for all types of wipes, but especially all purpose cleaning wipes in 2020 and 2021. This reflected heightened awareness of the need for extra diligence in keeping frequently used surfaces…

USD 1,195
Country Report

Wipes in Peru

Apr 2022

Impregnated wet wipes, driven by all purpose cleaning wipes, had recorded particularly dynamic growth in 2020, supporting impressive performances by Virutex and Clorox Toallitas Desinfectantes due to heightened hygiene routines in the home as a…

USD 1,195
Country Report

Wipes in Tunisia

Apr 2022

With wipes have become more popular during the pandemic, players are looking to benefit, and this has also led to the appearance of counterfeit products at affordable prices, that can be purchased through outlets such as small grocers. A significant…

USD 1,195
Country Report

Wipes in South Korea

Mar 2022

During the COVID-19 pandemic in 2020, sales of wipes were boosted by the increasing consumer focus on hygiene. In a bid to prevent the spread of the virus, sales soared as consumers sought to disinfect surfaces, their hands and faces. This continued…

USD 1,195
Country Report

Wipes in Slovenia

May 2022

Wipes registered an increase in value sales in 2020, as a result of the pandemic, particularly wipes containing alcohol for sanitising hands or surfaces to remove any trace of COVID-19. In 2021, with the pandemic still lingering, value growth…

USD 1,195
Country Report

Wipes in Norway

May 2022

Most types of wipes continued to see positive retail volume and current value growth in 2021, supported by heightened awareness of the importance of hygiene, cleanliness and sanitation in the wake of the Coronavirus (COVID-19) pandemic. Moreover,…

USD 1,195
Country Report

Wipes in Latvia

May 2022

With the pandemic still lingering in 2021, there was still strong demand for wipes. In addition, with society opening up and many workers returning to offices, consumers were leading busy lives once again and valued convenience. Baby wipes continued…

USD 1,195
Country Report

Wipes in Nigeria

Apr 2022

Baby wipes continued to drive overall demand for wipes in 2021. Slow economic growth and high unit prices encouraged consumers to seek more affordable alternatives. Brands such as Molfix and Angel provided alternative options of baby wipes. Their…

USD 1,195
Country Report

Wipes in Ireland

Apr 2022

Among the household types of wipes, all purpose cleaning wipes continued to achieve positive growth in volume sales in 2021 in Ireland. In the second year of the pandemic, consumers remained meticulous in terms of their household hygiene practices,…

USD 1,195
Country Report

Wipes in Denmark

Apr 2022

Wipes registered a significant surge in value sales in 2020, as a result of the pandemic. In 2021, with the pandemic still lingering, value growth continued to be healthy, though lower than in 2020, as consumers were less concerned about the virus.…

USD 1,195
Country Report

Wipes in Austria

Apr 2022

Personal wipes accounts for the bulk of value sales within overall wipes. The performance of personal wipes has the strongest impact on total wipes sales. Personal wipes recorded a good performance in terms of value sales, along with stable volume…

USD 1,195
Country Report

Wipes in China

Mar 2022

In 2020, the COVID-19 pandemic boosted the already relatively dynamic growth being seen in wipes, as households relied on essentials such as wipes to preserve high levels of personal hygiene at home and in public. However, this trend weakened over…

USD 1,195
Country Report

Wipes in Australia

Mar 2022

Whether being used for home care or for personal care purposes, wipes experienced rapid growth in 2020 and 2021. Whilst this was partly due to their convenience when cleaning either surfaces or skin – a selling proposition that is attractive at any…

USD 1,195
Country Report

Wipes in Cameroon

May 2022

The rate of growth in retail current value sales of wipes decelerated slightly during 2020 and 2021 but remained robust. Demand for wipes is niche in Cameroon, where they are largely purchased by affluent consumers in the country’s main urban…

USD 1,195
Country Report

Wipes in Uzbekistan

May 2022

Wipes in Uzbekistan is extremely underdeveloped. The category consists wholly of personal wipes, and value sales generated by the whole category generate a very small part of total tissue and hygiene. Most consumers perceive these products to be less…

USD 1,195
Country Report

Wipes in Kazakhstan

May 2022

Wipes is wholly made up of personal wipes in Kazakhstan; currently, consumers perceive home care wipes and floor cleaning systems to be completely non-essential and prefer to use traditional home care products. Personal wipes are not held in much…

USD 1,195
Country Report

Wipes in Bulgaria

May 2022

Demand for wipes in Bulgaria continued to grow in 2021, following a generally positive performance by the category the previous year, when heightened hygiene and cleaning routines as a result of the virus drove up sales of antibacterial all purpose…

USD 1,195
Country Report

Wipes in South Africa

Apr 2022

Wipes continued to register strong value growth in 2021, as consumers sought to protect themselves from the spread of COVID-19. At the height of the pandemic, consumer focus shifted strongly towards heightened levels of personal and home hygiene.…

USD 1,195
Country Report

Wipes in Israel

Apr 2022

Wipes enjoyed high current value growth in 2020 due to the COVID-19 pandemic, with home care wipes seeing a particularly dynamic increase. Consumers were looking for cheap and readily available solutions to maintain a sterile environment inside and…

USD 1,195
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