Wipes

Wipes continued to record rising sales during 2022, largely driven by consumer desire to keep households clean and maintain personal hygiene on a regular basis. The majority of local consumers became less anxious about the impact of COVID-19 during…

The shift away from using re-usable diapers towards disposable diapers has spurred demand for wipes alongside Cameroon’s fertility rate, which although in long-term decline, remains high by global standards. Indeed, baby wipes are increasingly…

Despite the fallout from the war in Ukraine, which led to high inflation, stemming from high energy prices, wipes performed well, with healthy constant value and volume growth. This was backed up by strong fundamentals in an economy that has huge…

Kazakhstan has strong trade links with Russia in particular and its war in Ukraine negatively impacted the economy and led to high inflation. While skyrocketing international oil and gas prices boosted the local economy, its usual outflow to the…

Domestic wipes manufacturers reported spikes in retail volume sales in 2020. This performance was due to local consumers purchasing large amounts of cleaning and disinfectant wipes to sanitise homes in the wake of the Coronavirus (COVID-19) pandemic.…

Wipes continued to record a positive performance in 2022, driven by both personal wipes such as facial cleansing wipes, and home care options such as all purpose cleaning wipes, as concerned consumers attempted to maintain sanitised living…

Wipes recorded double-digit retail value growth in 2022, directly influenced by impact of high inflation, driving up prices in players’ portfolios from baby wipes to facial cleansing wipes. The annual inflation rate reached close to 10% in Brazil,…

With wipes becoming more popular during the Coronavirus (COVID-19) pandemic, there was the appearance of counterfeit products at affordable prices. These could be purchased through small local grocers in the country. A significant portion of these…

In 2022, wipes registered both a healthy increase in value sales, also a moderate increase in volume sales. This was in spite of high inflation, mainly caused by an energy crisis, stemming from the war in nearby Ukraine. Cosmetic wipes were the best…

With the rising cost of living in Costa Rica, consumers sought to make cost savings in 2022, which has supported the growth of private labels such as Members Selection from Price Smart, and secondary brands like Suave y Fresco or Family´s Choice.…

Wipes has experienced significant growth in the last two years, especially in 2022, having reached pre-pandemic levels in 2021. Growth in 2021 and 2022 was bolstered by the return to mobility following the loosening of COVID-19 restrictions, with a…

As most COVID-19 restrictions were lifted in April 2022, the majority of people who worked from home started going into the office again, and people started spending more time outside the home in general. The fear of COVID-19 lessened in 2022, but…

Facial cleansing wipes benefited the most from the return to normality in the wake of the pandemic. The significant fall in number of COVID-19 cases and deaths stemming from the successful vaccination campaigns created feelings of confidence among…

General purpose wipes continued to record rapid growth, after moist toilet wipes due to greater concerns over personal hygiene since the pandemic. Consumers have also become accustomed to using products with alcohol ingredients from pre-pandemic…

A falling birth rate and continued emigration of younger people led to volume decline in wipes, largely due to a decline in volume sales of baby wipes, which is by far the most popular wipe. In addition, the war in Ukraine had a negative impact, with…

Despite the category’s maturity due to its high penetration rate and declining birth rates, companies are investing in baby wipes in Greece, which continue to sell due to their multiple uses. In 2021, Mega Disposables retained its lead thanks to its…

Wipes continued to grow strongly in 2022, even after the end of the pandemic, since Romanian consumers maintained a strong preoccupation with health and hygiene. Wipes are affordable products with a ubiquitous presence in Romanian retailers, and…

Higher unit prices and economic uncertainty, alongside logistical challenges and supply chain disruptions, have impacted the wipes category in 2022. Shortages were common, with some brands unavailable at different times over the review period due to…

While wipes offer a convenient and hygienic cleaning solution, nearly all are plastics-based and there is a big push in New Zealand to reduce plastic waste. While this is most prominently seen in the removal of single-use plastic bags, this has also…

Retail volume sales saw decline in 2022 due to the adverse economic conditions in the country. Soaring inflation has heavily impacted disposable income making these products unaffordable for some consumers. As a result, parents resorted to purchasing…