Wipes

Market research on the wipes industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Strategy Briefing

Strategy Briefing

Tissue and Hygiene Quarterly Statement Q3 2018

Aug 2018

Euromonitor’s quarterly industry forecast update reveals a marginal upgrade to projections across consumer tissue and disposable hygiene categories. It also points to persistent difficult market conditions with respect to pricing and revenue growth. ...

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Strategy Briefing

Strategy Briefing

Personal Wipes in North America

Jul 2018

With USD3 billion in sales in 2017, the personal wipes market in North America leads all other regions. However, growth is expected to slow as the market matures and competition heats up. Major industry players are experiencing pressure from smaller ...

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Strategy Briefing

Strategy Briefing

Category Update: Personal Wipes

Jul 2018

With USD9 billion in global retail sales, personal wipes have reached only about half of the full market potential. There are significant opportunities in developing markets, though affordability remains an issue. Developed markets show further room ...

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Strategy Briefing

Strategy Briefing

Tissue Innovation in Asia Pacific: Focus on Premium and Sustainable

Jun 2018

To succeed in Asia Pacific, manufacturers can look at the expanding middle- to high-income consumer base, which seeks higher-quality products that provide added comfort and convenience. In addition, safety and sustainability certifications by ...

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Strategy Briefing

Strategy Briefing

Tissue and Hygiene Quarterly Statement Q2 2018

May 2018

The industry forecast update for retail consumer tissue and disposable hygiene reaffirms the positive growth trajectory ahead and signals further opportunities for manufacturers of branded and private label products. The report outlines the extent of...

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Country Report

Country Report

Wipes in France

May 2018

Personal wipes is projected to see a flat retail value CAGR at constant 2017 prices over the forecast period, while volume sales are set to rise slowly. Moist toilet wipes is predicted to continue to drive growth, although many types of wipes will be...

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Country Report

Country Report

Wipes in Belgium

May 2018

In general, the wipes category is growing in Belgium because it is perceived as more convenient and more premium. Indeed, Belgian consumers want to spend less time cleaning and are looking to upgrade their experience. This means that they want their ...

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Country Report

Country Report

Wipes in the United Kingdom

Apr 2018

UK consumers are leading increasingly hectic lifestyles, and therefore can dedicate very little time to household chores. As a consequence, demand for convenient cleaning products is set to increase in the forecast period. Wet wipes, used for ...

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Strategy Briefing

Strategy Briefing

World Market for Retail Tissue

Apr 2018

While facing increasing pricing and competitive pressures, the global retail tissue market continues to see positive growth, energised by demand in the developing regions that offer an estimated unmet potential in excess of USD40 billion. The current...

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Country Report

Country Report

Wipes in Japan

Apr 2018

Personal wipes registered a decline in retail volume terms in 2017 with value growth only maintained due to a rise in the category’s average unit price. This was largely due to the declining sales of baby wipes, with the birth rate continuing to ...

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Country Report

Country Report

Wipes in New Zealand

Apr 2018

Value sales of wipes increased in 2017. Growth was slightly higher than in 2016, but down compared with the CAGR seen in the review period. Task specificity was a key influencer behind this, with task-specific categories such as intimate wipes and ...

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Country Report

Country Report

Wipes in Australia

Apr 2018

Negative publicity surrounding flushable wipes is likely to impact the category in the forecast period. In 2017, the ACCC continued legal action against manufacturers, including wipes manufacturers Kimberley-Clark Australia and Aldi, claiming their ...

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Country Report

Country Report

Wipes in the US

Apr 2018

As was the case in many other fmcg categories in 2017, the rate at which sales of wipes migrated to online channels was astounding. Indeed, value sales of wipes through internet retailing grew six times faster than warehouse clubs, the next fastest ...

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Country Report

Country Report

Wipes in Taiwan

Apr 2018

Wipes is seeing a clear trend towards product segmentation, largely due to the desire for a better quality of life and extensive consumer education by various players. In baby wipes, more companies have a presence in nappies/diapers/pants or other ...

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Country Report

Country Report

Wipes in the Philippines

Apr 2018

Wipes maintained a 5% growth rate in current value terms in 2017. The category benefitted from Filipinos’ increased concern about health and hygiene, which has been emerging since around 2013. A study conducted among 3,000 Filipino households by ...

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Strategy Briefing

Strategy Briefing

World Market for Disposable Hygiene

Apr 2018

This report provides a top-line view of trends and prospects in retail disposable hygiene products. While the industry sees a positive growth trajectory, energised by the developing markets, it faces a number of challenges, including a vast ...

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Country Report

Country Report

Wipes in Switzerland

Apr 2018

Wipes continued to record steady growth in 2017, mainly due to their convenience. Due to busy lives, many people look for quick solutions which are easy to use and practical for when on the go. However, many Swiss people are becoming increasingly ...

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Country Report

Country Report

Wipes in Spain

Apr 2018

Wipes continued to suffer from weak growth and low usage in 2017. Apart from baby wipes – which accounts for high per capita consumption compared to other Western European countries – Spain ranks well below the average per capita usage of Western ...

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Country Report

Country Report

Wipes in Greece

Apr 2018

Baby wipes is set to remain the most dynamic category within personal wipes with strong retail volume growth over the forecast period, given that usage is not strictly limited to baby care. ...

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Country Report

Country Report

Wipes in Turkey

Apr 2018

Thanks to gradually increasing incomes from the early stages of the review period, parents were able to spend significantly more on baby-specific products. Baby wipes was no exception, and the category registered healthy volume and value growth. Baby...

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