Wipes

As markets emerge from the COVID-19-driven consumer environment, the disposable hygiene industry is expected to see continued growth, supported by recovery in developing markets. Industry players are responding to the need for affordable products,…

Following the outbreak of the COVID-19 pandemic, hygiene became a key priority for consumers in Guatemala due to the risk of COVID-19 infection. This had a positive impact on many easy-to-use products in wipes that have antibacterial or disinfectant…

Wipes did not see a major impact from COVID-19 in 2020, as these products are purchased mainly by higher-income consumers, who were less impacted by the economic impact of the pandemic. However, marginally higher volume growth was seen than in the…

During 2020, there was high demand for products with disinfecting claims. In light of the sudden and strong spike in demand, retailers were forced to implement restrictions on a number of items per customer in a bid to avoid product shortages. This…

Wipes maintained double-digit retail current value growth in 2020. However, the growth rate was far lower than that witnessed in all other years of the review period. Lockdown measures and supply chain disruptions impacted the availability of wipes…

Wipes posted stronger retail value growth in 2020 as the pandemic led to an increase in consumers’ focus on health and hygiene in households. German consumers spent more time at home during 2020 and became more aware of bacteria and viruses, which…

Consumers in Japan have traditionally paid a great deal of attention to good hygiene practices, with this helping to support the development of wipes. Nevertheless, this focus intensified following the outbreak of COVID-19, with authorities…

General purpose wipes and home care wipes and floor cleaning systems each registered a strong performance during 2020, pushing the overall performance of wipes as demand for products that can help consumers to hygienically clean and sanitise their…

Baby wipes continued to dominate sales of wipes in 2020. Baby wipes are widely used by virtually all consumers in Serbia, whether they have babies or not. This is because baby wipes are perceived to be gentle and kind to the skin, and they are…

While baby wipes remained by far the largest wipes category in Ecuador in 2020, it posted steep declines in volume and current value terms. As the economic fallout of COVID-19 eroded purchasing power and made consumers more budget-conscious, many…

Although the economic and social impact of COVID-19 was lower in Uruguay than in its neighbouring countries Argentina and Brazil, local consumers in Uruguay still faced considerable lifestyle changes during the COVID-19 pandemic. This affected their…

COVID-19 did not adversely affect retail current value sales of wipes during 2020. Baby wipes dominate retail current value sales of wipes in Nigeria, and demand for these is largely limited to middle- and high-income consumers. These individuals…

Demand for personal wipes such as intimate wipes, facial cleansing wipes, and baby wipes, which were mainly used as a convenience product outside the home, decreased in 2020 as the pandemic led to consumers spending more time inside. The working from…

Sales of wipes in Indonesia continued to come solely from personal wipes in 2020 which, in turn, was still dominated by baby wipes. Products in this subcategory are widely available in Indonesia with many brands, pack sizes, variants, and price…

Personal wipes witnessed significantly stronger growth in retail volume terms in 2020 compared to the previous year. The main driver behind this improvement was the spike in demand for general purpose wipes, which is the second most popular category…

In 2020, wipes maintained similar retail volume and current value growth rates compared with the previous year, and saw only a minor impact from COVID-19 because so few people use such products. Nevertheless, Kenyans became increasingly aware of…

COVID-19 did not change market landscape and dynamic of wipes dramatically in 2020. General purpose wipes benefitted from a bit more attention in 2020 due to increased attention to personal hygiene and sanitation as a result of the health pandemic.…

The fact that people travelled less during 2020 limited demand for wipes used as a convenience product outside the home, such as intimate wipes, facial cleansing wipes and baby wipes. Similarly, as more people started working from home, women used…

Though current value growth was lower than for other tissue and hygiene products in 2020, current value growth was double that of 2020. However, there was disparity across different product areas. General purpose wipes registered the highest current…

The COVID-19 pandemic impacted wipes in differing ways in 2020. Overall, wipes still enjoyed double-digit current retail value growth in 2020, albeit at a slower pace than seen in 2019. General purpose wipes were in high demand as hygiene concerns…