Wipes

Market research on the wipes industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Wipes in China

Mar 2020

While baby products, generally, face the challenge of a contracting consumer base due to falling birth rates, baby wipes managed to register strong growth in 2019. Amidst rising consumer purchasing power and increasing hygiene-awareness, baby wipes ...

US$990
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Country Report

Country Report

Wipes in Japan

Mar 2020

The ongoing fall in birth rates in Japan is not only affecting nappies/diapers/pants but also other product areas targeting parents of young children, including baby wipes. The number of live births in Japan fell below 1 million in 2016 and continued...

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Passport

Passport

Passport Wipes Americas

Feb 2020

All of our data and analysis for Wipes in 15 countries in the Americas. Includes 20 years of comparable data, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, videos and podcasts....

US$13,750
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Passport

Passport

Passport Wipes Asia Pacific and Australasia

Feb 2020

All of our data and analysis for Wipes in 18 countries in Asia Pacific and Australasia. Includes 20 years of comparable data, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, ...

US$13,750
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Passport

Passport

Passport Wipes Middle East and Africa

Feb 2020

All of our data and analysis for Wipes in 12 countries in the Middle East and Africa. Includes 20 years of comparable data, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, videos...

US$10,450
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Passport

Passport

Passport Wipes Western Europe

Feb 2020

All of our data and analysis for Wipes in 17 Western European countries. Includes 20 years of comparable data, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, videos and ...

US$13,750
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Country Report

Country Report

Wipes in Belarus

Jun 2019

In 2018, wipes in Belarus recorded low single-digit volume growth and strong single-digit current value growth, thanks to the improving economic situation and rising disposable incomes. The wide variety and availability of wipes also played an ...

US$990
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Country Report

Country Report

Wipes in Finland

Jun 2019

Although there is still room for growth for wipes in Finland, and volume and value growth are expected to remain positive, development is at risk of slowing down, as the best growth is expected to have already been seen. However, as the economy is ...

US$990
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Country Report

Country Report

Wipes in Pakistan

Apr 2019

Baby wipes recorded the most dynamic growth within wipes in current value terms in 2018. Similar to nappies/diapers/pants, these products are benefiting from growing demand from urban women looking for convenience. With a high birth rate and a ...

US$990
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Country Report

Country Report

Wipes in Germany

Apr 2019

German consumers greatly value hygiene when it comes to their homes. Thus, products which can help them maintain a clean and hygienic home, such as wipes, are in strong demand and continued to support the further development of the category in 2018. ...

US$990
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Country Report

Country Report

Wipes in Morocco

Apr 2019

The use of wipes in Morocco is still very moderate, with many people still seeing such products as unnecessary and expensive. Additionally, many consumers are still unaware of their existence. With consumer awareness in this area rising and the rapid...

US$990
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Country Report

Country Report

Wipes in South Korea

Apr 2019

After the Oxy humidifier sanitiser issue, consumers requested official investigations into baby products to confirm their safety, which saw the government look at selected baby wipes to answer consumers’ concerns. The investigation to look for ...

US$990
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Country Report

Country Report

Wipes in Slovenia

Apr 2019

Wipes continued to see steady growth in current value terms in 2018 with sales supported by rising disposable income. With the standard of living improving in the country consumers have become more focused on products which can provide added ...

US$990
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Country Report

Country Report

Wipes in Canada

Apr 2019

The nation is witnessing a huge surge in the consumption of wipes for daily activities as consumers enjoy increasing disposable incomes and their changing lifestyles focus on saving time. The number of dual-income families is increasing yearly, with ...

US$990
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Country Report

Country Report

Wipes in Ecuador

Apr 2019

Wipes is still a relatively small category in tissue and hygiene. Nevertheless, its penetration and volume growth in all personal wipes categories increased in recent years. Wipes are mainly purchased at supermarkets and health and beauty specialist ...

US$990
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Country Report

Country Report

Wipes in Tunisia

Apr 2019

Tunisian households are shifting from cloth alternatives towards packaged wipes. Many women in Tunisia have joined the workforce, and thus have more money to spend on wipes to keep themselves and their children clean and comfortable. Manufacturers ...

US$990
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Country Report

Country Report

Wipes in Uzbekistan

Apr 2019

Even in the late 2000s, most people of Uzbekistan did not use personal wipes. Instead, material handkerchiefs were popular, especially among the male population. However, personal wipes are becoming an integral part of the majority of households. ...

US$990
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Country Report

Country Report

Wipes in Bolivia

Apr 2019

In 2018, the wipes category in Bolivia continued to be heavily dominated by baby wipes, with cosmetic wipes, moist toilet wipes and impregnated wet wipes only accounting for a marginal share of sales. This situation can be attributed to the fact that...

US$990
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Country Report

Country Report

Wipes in Kenya

Apr 2019

Parents are increasingly expecting manufacturers of baby wipes to make the products more user friendly. Most wipes contain alcohol content as opposed to pure water, which is perceived to be damaging to a baby’s sensitive skin. Parents are therefore ...

US$990
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Country Report

Country Report

Wipes in Macedonia

Apr 2019

In 2018, the convenience trend continued to have a positive impact on wipes, whilst by contrast, the stagnant population prevented the category from achieving more significant growth. Due to only minimal unit price increases, the category failed to ...

US$990
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