Wipes

While baby products, generally, face the challenge of a contracting consumer base due to falling birth rates, baby wipes managed to register strong growth in 2019. Amidst rising consumer purchasing power and increasing hygiene-awareness, baby wipes ...

The ongoing fall in birth rates in Japan is not only affecting nappies/diapers/pants but also other product areas targeting parents of young children, including baby wipes. The number of live births in Japan fell below 1 million in 2016 and continued...

All of our data and analysis for Wipes in 15 countries in the Americas. Includes 20 years of comparable data, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, videos and podcasts....

All of our data and analysis for Wipes in 18 countries in Asia Pacific and Australasia. Includes 20 years of comparable data, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, ...

All of our data and analysis for Wipes in 12 countries in the Middle East and Africa. Includes 20 years of comparable data, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, videos...

All of our data and analysis for Wipes in 17 Western European countries. Includes 20 years of comparable data, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, videos and ...

In 2018, wipes in Belarus recorded low single-digit volume growth and strong single-digit current value growth, thanks to the improving economic situation and rising disposable incomes. The wide variety and availability of wipes also played an ...

Although there is still room for growth for wipes in Finland, and volume and value growth are expected to remain positive, development is at risk of slowing down, as the best growth is expected to have already been seen. However, as the economy is ...

Baby wipes recorded the most dynamic growth within wipes in current value terms in 2018. Similar to nappies/diapers/pants, these products are benefiting from growing demand from urban women looking for convenience. With a high birth rate and a ...

German consumers greatly value hygiene when it comes to their homes. Thus, products which can help them maintain a clean and hygienic home, such as wipes, are in strong demand and continued to support the further development of the category in 2018. ...

The use of wipes in Morocco is still very moderate, with many people still seeing such products as unnecessary and expensive. Additionally, many consumers are still unaware of their existence. With consumer awareness in this area rising and the rapid...

After the Oxy humidifier sanitiser issue, consumers requested official investigations into baby products to confirm their safety, which saw the government look at selected baby wipes to answer consumers’ concerns. The investigation to look for ...

Wipes continued to see steady growth in current value terms in 2018 with sales supported by rising disposable income. With the standard of living improving in the country consumers have become more focused on products which can provide added ...

The nation is witnessing a huge surge in the consumption of wipes for daily activities as consumers enjoy increasing disposable incomes and their changing lifestyles focus on saving time. The number of dual-income families is increasing yearly, with ...

Wipes is still a relatively small category in tissue and hygiene. Nevertheless, its penetration and volume growth in all personal wipes categories increased in recent years. Wipes are mainly purchased at supermarkets and health and beauty specialist ...

Tunisian households are shifting from cloth alternatives towards packaged wipes. Many women in Tunisia have joined the workforce, and thus have more money to spend on wipes to keep themselves and their children clean and comfortable. Manufacturers ...

Even in the late 2000s, most people of Uzbekistan did not use personal wipes. Instead, material handkerchiefs were popular, especially among the male population. However, personal wipes are becoming an integral part of the majority of households. ...

In 2018, the wipes category in Bolivia continued to be heavily dominated by baby wipes, with cosmetic wipes, moist toilet wipes and impregnated wet wipes only accounting for a marginal share of sales. This situation can be attributed to the fact that...

Parents are increasingly expecting manufacturers of baby wipes to make the products more user friendly. Most wipes contain alcohol content as opposed to pure water, which is perceived to be damaging to a baby’s sensitive skin. Parents are therefore ...

In 2018, the convenience trend continued to have a positive impact on wipes, whilst by contrast, the stagnant population prevented the category from achieving more significant growth. Due to only minimal unit price increases, the category failed to ...