Wipes

Market research on the tissue and hygiene industry. Our reports f...

Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​

Country Report

Wipes in Belgium

May 2022

In 2021, impregnated wet wipes saw a dip in demand compared to the surge of 2020. Personal wipes on the other hand, saw a marginal upturn in demand in 2021 as consumers ventured outside of the home environment; women for instance, applied cosmetics…

USD 1,195
Country Report

Wipes in Poland

May 2022

Home care wipes significantly benefited from the pandemic, due to heightened awareness amongst consumers for the need to observe strict hygiene and stringent cleaning routines in the home. Despite competition from home care categories such as…

USD 1,195
Country Report

Wipes in Lithuania

May 2022

The pandemic affected various wipe products differently, though the overall impact was positive. In general, it was household cleaning wipes and general purpose wipes that registered the highest current value growth, as these were used to clean…

USD 1,195
Country Report

Wipes in Morocco

May 2022

The wipes category is seeing increased penetration as Moroccan consumers appreciate the convenience and hygiene offered by these products. The emergence of COVID-19 and the subsequent lockdown resulted in many consumers placing a greater priority on…

USD 1,195
Country Report

Wipes in Mexico

May 2022

Numerous types of wipes in Mexico recorded strong retail volume sales growth due to the Coronavirus (COVID-19) pandemic in 2020. This trajectory continued in 2021 as the threat of COVID-19 lingered, while consumers, in general, were more attuned to…

USD 1,195
Country Report

Wipes in Egypt

Apr 2022

Baby wipes saw further strong growth in 2021, with the COVID-19 crisis continuing to boost demand due to rising consumer health- and hygiene-consciousness. Although Easycare leads the market with a value share of almost 50%, the brand has been losing…

USD 1,195
Country Report

Wipes in Argentina

Apr 2022

While wipes performed well in 2020, as people used wipes, and often baby wipes, to remove traces of the COVID-19 virus, in 2021 consumers were less concerned about the virus spreading on surfaces and this contributed to a fall in volume growth. In…

USD 1,195
Country Report

Wipes in Algeria

Apr 2022

The pandemic was a boom for wipes, with consumers using them to quickly wipe away any possible trace of the COVID-19 virus on surfaces. In 2021, growth was still high, as the pandemic lingered, though growth was lower than in 2020. Baby wipes still…

USD 1,195
Country Report

Wipes in Malaysia

Mar 2022

COVID-19 has led to a stronger demand for wipes as Malay consumers are using hygiene and cleanliness practices to improve their protection against the virus. This will lead to continued double-digit growth for retail wipes in 2021, with all…

USD 1,195
Country Report

Wipes in the Philippines

Mar 2022

Baby wipes have been on the market the longest in terms of wipes in the Philippines and also continue to make up the bulk of sales in the overall wipes category. Unlike other countries, where consumers use specific products for specific purposes,…

USD 1,195
Country Report

Wipes in Germany

Aug 2022

Wipes continued to see current value growth in 2021, following a strong performance in 2020 due to changing hygiene habits imposed by the pandemic. However, performances varied strongly between categories, ranging from dynamic growth to slow decline.…

USD 1,195
Country Report

Wipes in the Netherlands

Aug 2022

Wipes enjoyed positive retail current value growth in 2021, thanks to the focus by consumers on health, hygiene and convenience. With COVID-19 still spreading, constant cleaning at home was necessary, maintaining sales of home care wipes and floor…

USD 1,195
Country Report

Wipes in Slovenia

May 2022

Wipes registered an increase in value sales in 2020, as a result of the pandemic, particularly wipes containing alcohol for sanitising hands or surfaces to remove any trace of COVID-19. In 2021, with the pandemic still lingering, value growth…

USD 1,195
Country Report

Wipes in Norway

May 2022

Most types of wipes continued to see positive retail volume and current value growth in 2021, supported by heightened awareness of the importance of hygiene, cleanliness and sanitation in the wake of the Coronavirus (COVID-19) pandemic. Moreover,…

USD 1,195
Country Report

Wipes in Latvia

May 2022

With the pandemic still lingering in 2021, there was still strong demand for wipes. In addition, with society opening up and many workers returning to offices, consumers were leading busy lives once again and valued convenience. Baby wipes continued…

USD 1,195
Country Report

Wipes in Nigeria

Apr 2022

Baby wipes continued to drive overall demand for wipes in 2021. Slow economic growth and high unit prices encouraged consumers to seek more affordable alternatives. Brands such as Molfix and Angel provided alternative options of baby wipes. Their…

USD 1,195
Country Report

Wipes in Ireland

Apr 2022

Among the household types of wipes, all purpose cleaning wipes continued to achieve positive growth in volume sales in 2021 in Ireland. In the second year of the pandemic, consumers remained meticulous in terms of their household hygiene practices,…

USD 1,195
Country Report

Wipes in Denmark

Apr 2022

Wipes registered a significant surge in value sales in 2020, as a result of the pandemic. In 2021, with the pandemic still lingering, value growth continued to be healthy, though lower than in 2020, as consumers were less concerned about the virus.…

USD 1,195
Country Report

Wipes in Austria

Apr 2022

Personal wipes accounts for the bulk of value sales within overall wipes. The performance of personal wipes has the strongest impact on total wipes sales. Personal wipes recorded a good performance in terms of value sales, along with stable volume…

USD 1,195
Country Report

Wipes in China

Mar 2022

In 2020, the COVID-19 pandemic boosted the already relatively dynamic growth being seen in wipes, as households relied on essentials such as wipes to preserve high levels of personal hygiene at home and in public. However, this trend weakened over…

USD 1,195
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