Market research on the tissue and hygiene industry. Our reports f...
Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​
Japan is considered an ageing society. Indeed, while the total population of the nation peaked in 2008, the population aged 65+ years is expected to continue growing until at least 2040, according to Consumers data by Euromonitor International. The…
Soaring inflation in 2022 impacted away-from-home tissue in Hungary in the form of rapid and robust price rises, pushing up current value growth which rose by double-digit figures – a huge leap from 2021’s increase. Further, category products saw…
Away-from-home tissue and hygiene grew in volume sales in 2022 as businesses rebounded from the COVID-19 lockdowns of early 2022. The first half of 2022, especially the summer months, saw a boost in the service industry including horeca, travel and…
AFH adult incontinence continued to record strong growth momentum in 2022. While some demand continued to be driven by hospitalisation due to lingering cases of COVID-19 and bedridden patients, nursing homes also continued to comprise a solid share…
With 2022 being the first full year with no restrictions after the COVID-19 crisis, horeca sales continued to recover. The positive performance of the sector was also reflected in the growth recorded by away-from-home tissue. However, rampant…
Away-from-home (AFH) tissue and hygiene is recovering after a significant drop in sales during the era of COVID-19. The pandemic restrictions suppressed demand for AFH products through business and institutional channels, and the category was…
Away-from-home tissue saw a fuller sales recovery in 2022, after a partial recovery in 2021, as pandemic-induced restrictions and travel bans were lifted. Away-from-home toilet paper, paper towels and boxed facial tissues, which suffered the worst…
Until late 2021, New Zealand had been relatively unaffected by the COVID-19 pandemic by international standards – in terms of domestic movement or gathering restrictions. While work-from-home trends had become more prominent, people were still going…
2022 was a mixed blessing for the development of away-from-home tissue in China. On the one hand, the outreach of tissue products such as boxed facial tissues and paper towels has been gradually penetrating locations such as restaurants, hotels,…
As 2021’s economic recovery fell short of expectations, due to extended lockdowns which lasted for almost the entire first half of the year, 2022 finally brought a generalised return to normalcy and travel for German consumers. The horeca channel was…
Away-from-home sales of tissue benefited from the end of COVID-19 measures in Turkey. With the full reopening of shopping centres, public offices and workplaces, organisations had to keep stocked up with essential retail tissue products. High…
Away-from-home tissue and hygiene sales are back to their usual demand pattern in 2022 following the pandemic. Business and horeca are almost back to full scale operations and therefore, demand for tissue products is being restored. On the other…
In 2022, away-from-home tissue and hygiene saw growth for the first time since the beginning of the COVID-19 crisis. On 27 April 2022, Vietnam suspended regulations on medical declaration and from 15 May 2022, the country no longer requires COVID-19…
Away-from-home tissue continued to experience feasible growth during 2022. Demand for these products remained largely aided by the majority of consumers returning to pre-pandemic activities. While pandemic restrictions were largely responsible for…
Overall, away-from-home (AFH) tissue registered a rebound in volume growth in 2022. In particular, the reopening of hotels, cafés, restaurants and offices and schools contributed to a recovery from 2021 declines for AFH napkins, paper towels and…
From April 2020 when the country’s borders closed in Taiwan, tourism experienced significant negative impacts, leading to a substantial decline in AFH tissue, especially AFH boxed facial tissues, AFH napkins and AFH toilet paper. When the second wave…
In 2022, higher unit prices in away-from-home (AFH) tissue and hygiene in Norway resulted from inflationary pressures. At the same time, sustainability remained a key focus area for both suppliers and clients, with end- users becoming increasingly…
The nationwide vaccination plan that was launched during the second half of 2021 allowed the country to tackle the pandemic more effectively. The start of the year was marked by a spike in COVID-19 cases due to the Omicron variant, but apart from…
Away-from-home tissue and hygiene registered further volume growth in 2022. In particular, AFH wipers continued to benefit from heightened hygiene habits formed since the pandemic, with these products easy to use, whilst also being effective at…
Unlike retail tissue, AFH tissue continued to grow in volume terms in 2022 with sales benefiting from the lifting of COVID-19 restrictions and consumers returning to schools and offices, alongside the rise in inbound tourism over the summer months.…