Market research on the consumer health industry. Our reports feat...
Market research on the consumer health industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
The demand for vitamins in Algeria is witnessing solid growth in 2024, driven by increasing consumer awareness of the importance of optimal nutrition and immune health. Despite this rising interest, vitamins are still not perceived as essential…
Since the pandemic, retail volume sales of vitamins in Argentina have remained well above 2019 levels, although there have been some fluctuations in consumer demand over recent years. Vitamin consumption is projected to decrease in 2024 as the…
Demand for vitamins in Australia continues to rise strongly in 2024, with double-digit growth recorded by both single and multivitamin preparations. This highlights how health and wellness is a key focus of Australian consumers and those who are able…
Sales of vitamins have continued to drop sharply in retail volume terms in 2023, with price inflation unable to prevent the category from recording a decline in current value terms, too. Following the outbreak of COVID-19 there was a surge in demand…
Sales of vitamins are seeing strong growth in current value terms in 2024, but performances are varying between the different categories, with value growth also being driven in part by price increases. The pandemic has changed consumer behaviour with…
Vitamins in Belgium is projected to register positive retail volume and current value growth in 2024. Retail current value growth is set to be higher due to the effect on prices of still high for the market, if slowing, rates of inflation. Meanwhile,…
The consumption of vitamins in Bolivia in 2024 has stabilised to normal levels when compared to pre-pandemic trends, with notable historical sales peaks in vitamin C and B. Per capita consumption remains elevated due to an increasingly educated…
In 2024, vitamins continue to witness significant consumer demand in Bosnia and Herzegovina, spurred by the health and wellness movement that encourages the use of specific vitamins as an integral part of fitness-inspired diets. The adoption of such…
After the significant surge in sales witnessed in Brazil during the COVID-19 pandemic, vitamins is expected to see more modest rates of volume and current value growth in 2023, although they will exceed the 2022 levels. The favourable performance in…
In 2024, vitamin D continues to be the fastest growing category in both retail volume and current value terms. Vitamin D deficiency is high among Bulgarians, especially for those people working indoors for long periods as they have very limited…
Post-pandemic health trends are helping to support sales of vitamins in Cameroon in 2024. Indeed, preventative health trends have become strong, notably those connected to boosting the immune system. As a result, despite the economic hardships seen,…
Vitamins is expected to register strong current value growth in Canada in 2024, building on the positive, though softer, performance of the previous year. Consumers continue to prioritise health and wellness after the experience of the COVID-19…
Demand for vitamins in Chile is surging in 2024 following two consecutive years of decline. A fall in retail volumes in 2022 was due to high comparable rates following the pandemic and the return to normalcy, which relegated supplementation to a…
After the surge in demand for vitamins in China in 2022, related to the reopening of the country after COVID-19 restrictions, vitamins experienced a slight retail current value decline in 2023, primarily driven by corrections for multivitamins and…
Overall, retail volume sales of vitamins in Colombia are projected to continue to decline in 2024, albeit at a slower rate than in the previous three years of the review period. The downward trajectory in demand is underpinned by a fragile economy,…
Demand for vitamins in Costa Rica has remained robust in 2024, with all categories poised to record positive performances in volume terms. Sales continue to be underpinned by the growing focus on preventive health, which is leading more people to…
Vitamins in Croatia continues to enjoy stable consumer demand in 2024, leading to moderate retail volume growth in 2024; this is despite the accelerated growth seen during the pandemic. In the wake of COVID-19, consumers are increasingly prioritising…
In 2024, vitamins continued to see solid positive growth, reflecting the ongoing health and wellness trend amongst Danish consumers. Many are increasingly focused on adding vitamins to their daily routines to improve overall health and support…
Vitamins are expected to register positive current value growth in the Dominican Republic in 2024, but volume growth is expected to be muted. With concerns about the pandemic having waned, seasonality has returned to vitamin consumption, with…
Vitamin C registered further decline in Ecuador in 2024 as the pandemic and culture of preventive health are long over. With waning demand, the many players that entered the market during the pandemic are pushing sales through discounting and…