Market research on the tissue and hygiene industry. Our reports f...
Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
Wipes in Australia witnessed notable growth in current value terms in 2023, primarily driven by the continued appeal of wipes amongst consumers for their convenience and ease of use, especially as people resumed their busy lifestyles post-pandemic.…
In 2023, wipes maintained dynamic double-digit retail volume and current value growth in India. Sales of home care wipes and floor cleaning systems remained negligible in 2023, therefore all sales were accounted for by personal wipes. The surge in…
Amidst the aftermath of the pandemic and with the prevailing socioeconomic challenges, wipes has consolidated as an essential category in retail hygiene in Brazil, and maintained dynamic current value growth in 2023. As the pandemic instilled a…
In 2023, wipes in Mexico demonstrated a notable growth trend in both retail volume and current value terms, which is indicative of increased consumer awareness of the product varieties available, and the benefits they offer. Personal wipes in…
Wipes in Switzerland continues to benefit from consumers’ higher hygiene standards since the COVID-19 pandemic. Swiss consumers were drawn to the portability and efficiency of wipes as life outside the home and travel resumed in 2023. Additionally,…
Wipes in Nigeria suffered category-wide declines in terms of volume sales in 2023, in response to negative economic conditions. In particular, high inflation caused by hikes in fuel prices, and a weakened local currency collaborated to severely…
Overall wipes continued to decline in current value terms in Japan in 2023, although at a slower rate than seen in the previous two years. However, performances differed across categories. While many saw decline, facial cleansing wipes and deodorant…
Wipes in Austria saw continued growth in current value terms in 2023. However, this was driven to a large extent by inflationary pressures, which led to an increase in unit prices. Personal wipes remained highly popular with consumers, having…
Wipes in Germany have been enjoying popularity since the pandemic, given their hygiene efficiency and portability function. Despite the impact of the pandemic continuing to wane, hygiene habits persist in Germany, and wipes meet the needs of busy…
High inflation towards the end of the review period, where some products faced significant unit price increases, placed pressure on demand for wipes in South Africa, while value sales continued to record impressive growth. Therefore, consumers turned…