Competitive Landscape
Leading Manufacturers Strengthen Positions through Local Trust and Scientific Credibility
Baby and child-specific products in France is moderately concentrated, with the top three manufacturers collectively holding significant market share in 2025. Procter & Gamble France SNC leads with a 13% share, followed closely by Laboratoires LaScad and Expanscience SA Laboratoires with 12% each.
Emerging French Brands Leverage Transparency and Sustainability to Gain Consumer Loyalty
Joone, established in 2017, is gaining traction by offering a range of baby hygiene products including diapers, wipes and skin care basics through an online subscription service. With a strong emphasis on clean ingredients and sustainability, Joone has built a loyal customer base.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in France?
- Which are the leading brands in France?
- How are products distributed in France?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in France - Category analysis
Key Data Insights
French Parents Shift to Premium Products Amid Birth Rate Decline
French Parents Shift to Premium Products Amid Birth Rate Decline
Baby Wipes Lead Volume Sales While Sun Care Drives Value Growth
Mustela and La Rosée Lead with Family Focus and Sustainability
Parents Invest in Premium Products Amid Stable Birth Rates and Cautious Spending
Baby Wipes Maintain Volume Leadership While Sun Care Leads Value Growth
Manufacturers Adopt Sustainability and Natural Ingredients to Capture Evolving Parent Preferences
Leading Manufacturers Strengthen Positions through Local Trust and Scientific Credibility
Emerging French Brands Leverage Transparency and Sustainability to Gain Consumer Loyalty
Pharmacies Lead Retail Sales as Supermarkets Decline Amid Premiumisation
Retail E-Commerce Expands Rapidly Driven by Convenience and Product Variety
Beauty and Personal Care in France - Industry Overview
Steady Value Growth Despite Slower Volume Expansion Amid Evolving Consumer Behaviour
Key Data Insights
Steady Value Growth Despite Slower Volume Expansion Amid Evolving Consumer Behaviour
Skin Care Leads Value Sales While Premium Sun Care and Fragrances Accelerate Growth
L’Oréal Drives Sustainability and Clean Beauty Mainstreaming with Refill Initiatives
Premiumisation Specialised Products Drive Steady Growth to 2030
Technology and Longevity Reshape Consumer Engagement and Product Offerings
Brands Embrace Clean Ingredients and Sustainability to Meet Evolving Consumer Demands
Leading Manufacturers Strengthen Positions Amid Gradual Market Consolidation
Major Acquisition and Emerging Natural Brands Reshape Competitive Dynamics
Beauty Specialists Lead as Specialised Retail Expands and Grocery Declines
E-Commerce Growth Accelerates with Convenience and Social Media Driving Sales
Country Reports Disclaimer
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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