Overall, baby and child-specific products is expected to record moderate but steady retail volume and value (constant 2022 prices) growth over the forecast period. The performance of baby and child-specific products depends strongly on birth rates, which are expected to pick up again compared to low birth rate recorded in 2022, according to the National Statistics Office.
Inflation and a high cost of living, especially in the short to medium term, are predicted to influence the category performance. As many consumers experience strong pressure on disposable incomes and purchasing power, they are likely to look for savings on everyday purchases, including baby and child-specific products.
Consumer awareness of and interest in sustainable products is predicted to continue to rise. In response, manufacturers of baby and child-specific products are expected to focus on developing and offering new sustainable product ranges and solutions or extend their existing natural, organic or uniformly sustainable assortments.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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