In Mexico, the demographic shift, especially within the 0-3-year-old population, is seeing a transformation. The latest data from the National Institute of Statistics and Geography (INEGI) revealed a decrease in births in 2022 to 1,891,388, a drop of 1.
Millennial parents are reshaping brand strategies in the baby and child product industry by demanding more than just quality; they seek alignment with values and a broader positive impact from their purchases. As highly informed consumers, they prioritise products that are safe and effective and also sustainable, ethically produced, and inclusive.
During the pandemic, increased time at home significantly enhanced the importance of routine family activities like bathing and bedtime, strengthening bonds between parents and children. As the threat of COVID-19 waned and parents have returned to busier schedules, these routines, especially bathing, have evolved into crucial bonding rituals.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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