The rising popularity of headphones, especially TWS earphones, is likely to slow down the sales growth of wireless speakers over the forecast period. In this fast-paced era, and with a large population of young adults, consumers seek to invest in technology which is personalised and can be utilised on-the-go.
With the ongoing penetration of 5G technology over the forecast period, it is expected that new models of wireless speakers will support the network. The penetration of 5G technology will also boost the demand and presence of smart home speakers in Saudi Arabia which as yet remains minimal in the country.
JBL (Harman International Industries Inc) is the overall leading brand in portable players, with Bose (from aDawliah Universal Electronics Apl in the KSA) hot on its heels. This dynamic is due to the success of both brands in wireless speakers, being the most important subcategory in portable players.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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