The forecast period is expected to see US consumers become increasingly interested in sustainability issues and this is likely to influence demand for wireless speakers. With category players increasingly interested in tapping into the increasing interest in minimising the ecological impact of one’s consumer choices, the category is expected to see a wider range of sustainability-oriented products and marketing campaigns.
Recent years have seen smart wireless speakers emerge as a central component of the smart home ecosystem in the US and this is a reflection of their versatility, convenience and capabilities in terms of integration. These devices, such as the iconic Amazon Echo with Alexa and Google Home with Google Assistant, offer a range of features that make them the ideal consumer electronics devices to form the heart of the smart home.
The forecast period is expected to see the leading names in wireless speakers face further litigation as the rapid pace of development that has been seen in smart speakers in recent years has left the entire category open to legal challenges. In particular, concerns over privacy on the part of consumers have led to class action litigation against various brand owners, while patent claims have gained significant visibility among consumers as intellectual property lawsuits against smart speaker companies have proliferated.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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