Drinking yoghurt is not new to local consumers in the Philippines, and has long been popular due to the Yakult brand, which has solidified itself as a mainstay in many households. Nonetheless, the drinking yoghurt category is yet to reach maturity, owing to the continued volume and distribution expansion of incumbent players such as Dutch Mill Co Ltd, and with the increased production capacity of Yakult Philippines, which is set to improve its brand footprint in Visayas and Mindanao.
The forecast period may see an increasing push for yoghurt products positioned towards wellness, as the overarching trend towards health consciousness is expected to trickle down into packaged food categories such as yoghurt. Yoghurt is a product which benefits from being both strategically positioned as a snacking option, while also having known gut health benefits.
Yoghurt maintains its highest visibility in modern retail channels such as supermarkets and hypermarkets. The yoghurt category in the Philippines is dominated by drinking yoghurt, within which the leading brand is Yakult, with a high share of sales.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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