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Beauty and Personal Care

What is driving consumer behaviour and production dynamics in beauty and personal care? 

Identify new growth opportunities 

Map category and geographic opportunities and explore cross-category movements in skin care, colour makeup, sun care, fragrances and deodorants as lines between categories become more blurred.

Analyse category opportunities across mass and premium, identify key consumer targets, uncover innovation opportunities, and detail brand activation strategies in beauty, apparel, personal accessories and eyewear.  ​

Take advantage of emerging trends 

Enter lucrative categories by product extensions or innovation through multi-functionality and identify megatrends and their impact on beauty sales, from urbanisation to perceptions of value to consumer behaviour.

Explore local trends, beauty, clothing and grooming preferences, operating environments, retail infrastructures and premium versus mass inclinations for successful market entry or market share growth.  ​

Benchmark your performance against best in class 

Identify and benchmark the performance of your packaging type.  Are you outperforming overall pack type performance and growth?  

Seek out additional category and country opportunities for your packaging categories.


Euromonitor International's Passport database helps redirect assumptions and uncover new opportunities with insights on industries, companies, economies and consumers worldwide.

Size the market, analyse distribution channels, compare brand and company shares, identify emerging trends to understand demand drivers and assess the competitive landscape.

Learn more

See our full beauty and personal care category and country coverage