Market research on the consumer electronics industry. Standardise...
Market research on the consumer electronics industry. Standardised and cross-comparable total market sizes, and share data, distribution and industry trends and market share ​category level information.
In 2024, wearable electronics saw robust volume sales and excellent growth in current value terms, largely thanks to the performance of smart wearables. This reflects Ukrainians' willingness to invest in such products offering superior quality and…
In 2024, the portable players category in Ukraine saw solid growth in both current value and volume terms, primarily fuelled by the rising demand for wireless speakers. Notably, wireless speakers emerged as the sole segment to demonstrate growth…
In 2024, there was an increase in both current value and volume sales of mobile phones thanks to the growth of smartphones in Ukraine. This shift reflects local consumers' increasing interest in technological advancements as they prioritise…
In 2024, in-car entertainment saw a decline in both current value and volume terms. Factors such as the Russian invasion of Ukraine and reduced purchasing power may have restrained consumer spending on in-car entertainment. Moreover, the target…
In 2024, imaging devices registered a decline in volume sales and minimal current value growth, largely attributed to the continuous advancements in smartphone technology. Smartphones now boast high-quality cameras and advanced imaging capabilities,…
In 2024, home video is expected to register growth both in volume and current value terms in Ukraine, fuelled by the increasing demand for televisions. Following internal relocations resulting from the Russian invasion of Ukraine, many local…
In 2024, home audio and cinema registered a decline in volume sales and current value terms in Ukraine. Notably, hi-fi systems saw a significant decrease. This trend can be attributed to various factors, including the growing popularity of wireless…
Solid current value and volume sales of headphones in Ukrainian 2024 can be attributed to several factors. Firstly, the increasing popularity of wireless and noise-cancelling headphones has fuelled demand for more advanced and feature-rich models,…
Consumer electronics in Ukraine grew in both volume and current value terms in 2024, recovering and surpassing pre-war levels. This is the result of local consumers becoming accustomed to the new realities of life, resettling and seeking to equip…
In 2024, computers and peripherals registered growth in both volume and current value terms in Ukraine, with a notable surge in demand for portable products. This trend can be attributed to the circumstances of martial law, which have necessitated…