Consumer Electronics

Unlike most product areas within consumer electronics in Nigeria, wearable electronics is set to record strong growth in retail volume sales in 2024. The health and wellness trend is a significant driver of smart wearable growth. Increasing concerns…

Wearable electronics are expected to be the star performer among consumer electronics in Morocco in 2024, with healthy volume growth. Activity watches (digital), followed by smart wearables, are expected to register the highest growth. Since the…

In 2024, retail volume sales of portable players in Nigeria are anticipated to record positive growth. The persistent challenge with power supply in Nigeria has significantly contributed to the growth of portable players, particularly wireless…

While overall there is expected to be volume growth for portable players in Morocco in 2024, portable media players are expected to see further volume decline. Advances in technology are rendering portable media players obsolete, notably due to…

In 2024, mobile phones in Nigeria is set to record a decline in retail volume sales, with the exception of smartphones. Smartphones continue to be a vital component of consumer electronics in Nigeria, serving as crucial tools for communication,…

It is expected to be a negative picture for mobile homes in Morocco in 2024, with volume sales falling both for feature phones and smartphones. In particular, there is expected to be a significant volume decline for feature phones, as smartphones are…

In 2024, volume sales of in-car entertainment in Nigeria is set to record a decline. The demand for in-car navigation systems continues to decline sharply in 2024, largely due to the widespread adoption of smartphones equipped with advanced…

In-car entertainment is expected to register further volume decline in Morocco in 2024, with in-car navigation in particular performing badly. There is growing obsolescence, as new cars come equipped with integrated in-car entertainment, reducing the…

In 2024, the high cost of living and inflationary pressures are significantly impacting the demand for imaging devices in Nigeria. The steep rise in prices has led to a strong decline in the sales of imaging devices, as consumers' purchasing power…

Volume sales of imaging devices in Morocco are expected to fall by over a fifth in 2024, with smartphones increasingly being used as a substitute. Smartphones today have high-quality cameras that are sufficient for the photography and video needs of…

Retail volume sales of home video in Nigeria look set to record a decline in 2024. The growth of televisions in Nigeria is significantly dampened by high inflation and a scarcity of foreign exchange. These economic challenges have resulted in…

Unlike most other consumer electronics in Morocco in 2024, the picture is positive for home video, with volume sales expected to increase. Consumers are increasingly upgrading their TVs, favouring larger screens and devices with increased…

In 2024, home audio and cinema systems in Nigeria is significantly affected by inflationary pressures. Most consumers are directing their resources towards essential goods, leading to a pronounced decline in demand for home audio and cinema systems…

Although the overall demand for home audio and cinema systems is expected to see little to no growth in retail volume terms in 2024, certain devices such as soundbars prove to be an exception. They continue to sell well and are seen as an affordable…

High inflation has significantly impacted consumers' purchasing power, prompting a notable shift towards more affordable mass headphone brands in Nigeria in 2024. This shift has driven the growth of headphones, particularly the TWS earbuds and…

Headphones in Morocco is expected to register positive volume growth. This growth is expected to be driven by TWS earbuds, which is still an immature segment, with relatively low penetration. Consumers see TWS earbuds as providing a high quality…

Consumer electronics in Nigeria have been negatively impacted in 2024 due to economic challenges affecting consumers' purchasing power. High inflation has led consumers to shift towards more affordable goods, while some have extended the replacement…

It is expected to be a negative picture for consumers electronics in Morocco in 2024, with overall volume sales expected to fall. A poor performance from mobile phones drags down growth, as mobile phones are by far the most popular consumer…

In 2024, volume sales of computers and peripherals in Nigeria are projected to record a decline. Economic challenges have prompted consumers to extend the replacement cycles of their computers and peripherals, opting to repair and maintain their…

It is expected to be a negative picture for computers and peripherals in Morocco in 2024. Printers are the only product that is expected to see increased volume sales, though portable computers such as laptops and tablets only register marginal…