Market research on the consumer electronics industry. Standardise...
Market research on the consumer electronics industry. Standardised and cross-comparable total market sizes, and share data, distribution and industry trends and market share ​category level information.
Xiaomi is expanding rapidly across emerging markets like China, India and Russia with high-quality, affordable smartphones and smart home devices. Its growth strategy focuses on innovation at competitive prices and building a robust AIoT ecosystem.…
The shift towards profitability-focused business strategies will propel rapid growth in retail value sales of consumer electronics between 2024 and 2029, driven primarily by portable devices like TWS earbuds, smart wearables and smartphones.
Despite the strong growth of e-commerce, offline retail remains important for consumer electronics. Consumer regions like Latin America and Middle East and Africa still prefer to see and try products before buying while consumers are also looking for…
Demand for wearable electronics in Vietnam continues to rise, although retail volume growth is more modest compared to previous years due to slower demand in the affordable to mid-priced segments, as local consumers become increasingly discerning and…
In 2024, wearable electronics saw robust volume sales and excellent growth in current value terms, largely thanks to the performance of smart wearables. This reflects Ukrainians' willingness to invest in such products offering superior quality and…
In 2024, wearable electronics in Turkey sees a significant double-digit increase in volume sales. This robust growth is predominantly driven by younger and middle-aged consumers who increasingly seek devices that offer enhanced convenience and…
In 2024, wearable electronics is poised for retail volume growth in the US, with growth amongst the major players driven primarily by Garmin and Apple in smart wearables. Garmin’s Venu 3 smartwatch stands out for its commitment to inclusivity,…
Demand for wearable electronics in the UK continues to grow, with the first half of 2024 delivering a stronger performance in both volume and value growth terms compared to the previous year. However, volume sales of activity bands continue on their…
Demand for wearable electronics in the United Arab Emirates continues to grow, driven by a smartwatch boom, potentially sidelining basic fitness trackers. However, inflation is pushing consumers towards "affordable indulgence" as they seek…
The COVID-19 pandemic significantly impacted the health consciousness of Filipinos, leading to a surge in the adoption of wearable electronics that focus on health and wellness monitoring. These devices track vital health metrics such as heart rate,…
Wearable electronics in the Netherlands are expected to buck the trend and register healthy volume growth - in what is a segment that is still relatively immature, with further room for growth. Smart wearables are driving this growth, as they provide…
Apple Watch has significantly increased its market share in wearable electronics in the Czech Republic in recent years, capturing nearly half of market share. This shift indicates that Czech consumers are moving away from purchasing inexpensive…
Wearable electronics will see positive growth in volume terms in 2024, building on the more muted performance of the previous year. This will be driven by a number of factors, not least the health and wellness trend, which was facilitated by…
Wearable electronics continued to see a healthy performance in retail volume terms in 2024, supported by significantly increased purchases of activity wearables. Prevailing health and wellness trends and the high levels of convenience and…
In 2024, there is a notable shift in consumer preferences from activity wearables to smart wearables in Sweden. This transition is primarily driven by the demand for greater functionality, as smart wearables offer a broader range of features that…
The market for wearable electronics in Spain is expected to see early signs of recovery in 2024, following the declines of the previous two years. Growth has been impacted by a waning consumer interest in activity bands, which had been popular at the…
The market for wearable electronics in South Korea will register an improved performance in 2024, following the sharp decline in sales volumes seen in 2023. The latter was largely due to economic uncertainties, which discouraged consumers from…
Demand for wearable electronics in South Africa continues to grow strongly. Consumers are becoming increasingly aware of the benefits linked to adopting a healthy lifestyle, resulting in them engaging in daily physical activity, including going to…
Singapore is expected to continue to witness a surge in demand for wearable electronics in retail volume terms in 2024. Spearheading this growth is smart wearables, which is anticipated to experience another year of double-digit retail volume and…
Saudi Arabia’s young techno-savvy population is the largest in the country’s history and is the driving force behind sales of wearable electronics. Young consumers are always looking for something new and unique and are growing more discerning about…
Volume sales for wearables are expected to soar in Romania in 2024. Since the pandemic, consumers have become more mindful of their health and this is supporting volume sales of wearables, as consumers look to be more active and also to measure the…
Sales of wearable electronics in Portugal recovered in 2024, driven by promotional activities, new product launches and price reductions due to the introduction of new models. This resurgence was also fuelled by a growing interest in health and…
Volume sales for wearable electronics are expected to soar in Poland in 2024. Since the pandemic, consumers have become more mindful of their health and this is supporting volume sales of wearables, as consumers look to be more active and also to…
There is expected to be a slight increase in volume sales of wearables in Norway in 2024. This is expected to be supported by healthy volume growth for smart wearables, while volume sales are expected to fall for activity wearables. This shift to…
Unlike most product areas within consumer electronics in Nigeria, wearable electronics is set to record strong growth in retail volume sales in 2024. The health and wellness trend is a significant driver of smart wearable growth. Increasing concerns…
Wearable electronics are expected to be the star performer among consumer electronics in Morocco in 2024, with healthy volume growth. Activity watches (digital), followed by smart wearables, are expected to register the highest growth. Since the…
Wearable electronics in Mexico is projected to continue to register strong retail volume growth in 2024. This is the case for all types of activity wearables as well as smart wearables as the category continues to develop and grow in the market.…
Wearable electronics in Malaysia benefits from rising awareness of health and wellness and fitness issues, which continue to pave the way for the greater adoption of such products in 2024. The category continues to show dynamism towards the end of…
It is projected that retail volume growth of wearable electronics will be only low in Japan in 2024, following a turn to decline in 2023. While the relatively inexpensive digital activity watch category is still expected to be on a growth trend, the…
Wearable electronics remains in a volume slump in Italy in 2024, although sales are improved compared to 2023 and expected to head back into positive figures over the coming years. Smart wearables is the best performer, with an ongoing focus on…
Wearable electronics is set to see volume sales rise in Israel in 2024. Samsung is expected to launch the Samsung Ring during the year as an attractive alternative to smart watches and other smart portables. The smart ring is likely to be available…
Indonesia's wearable electronics category is witnessing substantial growth, fuelled by an increasing awareness of health and fitness among the population. The widespread adoption of smart devices, combined with a surge in health-conscious consumers,…
Wearable electronics in India continues to experience robust growth, driven by falling unit prices, technological advancements and growing consumer awareness of health and wellness. Intense competition among existing players and new entrants has…
Retail volume sales of wearable electronics in Hungary continue to rise steadily in 2024, benefitting from their convenience and multifunctionality which appeals to consumers. Innovative new designs, performance and features drive sales with the…
As consumers continue to embrace the health and wellness habits nurtured during the pandemic, there is increasing demand for wearable electronics in Hong Kong, with the latter further penetrating the local market. Demand is being mainly driven by…
In 2023, wearable electronics was the second-best performing category in the Greek consumer electronics category, driven by the notable surge in smartwatch sales. This key trend reflects a transition from basic step counters to advanced devices that…
Wearable electronics is expected to maintain negligible retail volume growth in Germany in 2024; however, different categories are set to experience different performances. While smart wearables, which account for nearly two thirds of volume sales,…
Wearable electronics is the only main category seeing positive volume growth in France in 2024, albeit at a small level. Meanwhile, smart wearables is seeing the strongest sales. However, we should also note that smart wearables is growing from a…
In 2024, retail sales of wearable electronics in Egypt look set to record a modest increase in volume terms. However, the sales volume of digital activity watches continues to decline in 2024. This decline can be attributed to several factors. Import…
In 2024, wearable electronics in Denmark is seeing a notable volume shift away from activity wearables to smart wearables. This is driven by the greater functionality offered by smart wearables and the growing availability and competition making them…
Wearables, along with headphones, are expected to be outliers in terms of performance of consumer electronics in Colombia in 2024. While in general, performance has been muted for consumer electronics, wearables are expected to register healthy…
Overall wearable electronics in China is expected to see another year of low retail volume decline in 2024. Factors contributing to the decline in wearable electronics in 2024 include rising unit prices across categories, and the lengthening…
Demand for wearable electronics in Chile is improving in 2024, following a marginal dip in volume sales the previous year, driven by increasing interest in exercising to support one’s health. Wearable electronics have become popular as training and…
Wearable electronics in Canada is projected to return to retail volume growth in 2024, led by smart wearables, after declines in 2022 and inflation-impacted 2023. However, a further decline is expected for activity bands as consumers continue to…
Wearable electronics in Brazil continued to show resilience in retail volume terms in 2023, even amidst economic uncertainty and inflationary pressures, and solid growth is set to continue in 2024. Despite a turbulent economic landscape, the category…
The demand for wearable electronics has passed its peak in Austria, with significant volume decline in 2024 as the category reaches saturation. During the early years of the review period, the category was newly discovered by a mass audience, but…
Demand for wearable electronics in Australia continues to rise in 2024, supported by the increasing number of consumers becoming conscious of their habits as they look to adopt healthier lifestyles. The pandemic helped to accelerate this trend in the…
Wearable electronics in Argentina experienced rapid growth in previous years, driven primarily by digital activity watches and high-end smart wearables, while the minor segments of activity bands and analogue activity watches saw a decline. However,…
In the Voice of the Industry series, Euromonitor International connects with industry professionals to explore trends and innovations. This report focuses on the consumer electronics industry, drawing on a survey of 277 professionals working in the…
This report surveyed industry experts on how they are trying to reinvent the business and shared their plans to move production away from China.