Market research on the consumer electronics industry. Standardise...
Market research on the consumer electronics industry. Standardised and cross-comparable total market sizes, and share data, distribution and industry trends and market share ​category level information.
In 2023 and 2024, while all macro categories in consumer electronics in Argentina witnessed declines, the headphones macro-category managed to grow, driven primarily by the success of TWS (True Wireless Stereo) earbuds. TWS earbuds, with their…
Demand for headphones in Australia continues to grow in 2024, driven by the dominant format of TWS earbuds, although wireless headbands also remains a positive performer. Unlike wireless earphones, which continues to experience significant retail…
Demand for headphones has reached its peak in Austria, with volume sales declining significantly for a second consecutive year over 2024. Wireless headphones, and particularly TWS earbuds, have become standard must-haves for most consumers. In…
Headphones in Brazil continued its dynamic growth trajectory in 2023, and this trend is set to be maintained in 2024, largely fuelled by the increasing popularity of True Wireless Stereo (TWS) earbuds. These products, known for their seamless audio…
TWS earbuds is set to continue to see the highest retail volume growth in headphones in Canada in 2024. Local consumers continue to shift to TWS technology in search of the convenience and high-quality listening experience perceived to be offered by…
Retail volume sales of headphones in Chile are stagnating due to weakening demand for wireless earphones and wireless headbands. Although there has been a significant increase in demand for TWS earbuds, the growth of the latter is still not…
The overall volume performance of headphones in China is expected to remain robust in 2024, with strong single-digit retail volume growth, although with falling unit prices retail current value sales are set to see a negligible decline. Certainly,…
Headphones are among the few products that exhibit positive growth within consumer electronics in Colombia in 2024. Demand benefits from mobility, with Colombians commuting to school and work and having to spend lots of time in traffic jams in main…
In the first half of 2024, volume sales of headphones in Denmark experienced a decline but remained relatively comparable to 2023 levels. The product area faced significant challenges due to cost-of-living pressures, a sluggish economic climate, and…
In 2024, the sales volume of wireless headbands in Egypt shows significant growth, largely driven by the demand for high-quality mass headbands. The continued devaluation of the Egyptian currency resulted in an increase in the average unit price of…
Headphones falls into a slightly steeper volume slump in France 2024, with value sales also failing to achieve positive figures (albeit close, as the sub-decimal decline is minimal). Ongoing economic uncertainties typically affect volume growth due…
Overall headphones is set to see retail volume growth in Germany in 2024. However, this positive performance is expected to be driven solely by TWS earbuds, which will account for more than 80% of sales, with the premium segment set to see higher…
In Greece, the best performing headphones are TWS earbuds. Both mass and premium products are prominent within headphones, although mass TWS earbuds enjoy higher volume sales given the shorter lifespan of economy products. TWS earbuds is seeing a…
Demand for headphones in Hong Kong continues to rise, mainly driven by the ongoing popularity of TWS earbuds, with the latter format dominating sales. Local consumers can choose from a wide range of TWS earbuds with different prices to suit their…
Headphones are popular among consumers in Hungary due to high levels of innovation in this product area, with brands delivering convenience. Consumers continued to prefer TWS earbuds to wireless earphones in 2024 as innovation has ensured they offer…
After seeing tremendous growth in the past two years, TWS witnessed a slowdown in 2023 in retail volume and current value terms. TWS earbuds have surged in popularity in recent years as consumer prefer the absence of wires (allowing for greater…
In Indonesia, the demand for headphones has seen a notable increase, driven in large part by the popularity of True Wireless Stereo (TWS) earbuds. Headphones have evolved from being a mere accessory to an integral part of a person’s lifestyle,…
Headphones is set to see volume sales rise in Israel in 2024. The headphones category, particularly TWS buds, has appeared to be immune from consumer price sensitivity over 2024 as prices have not decreased and neither have price promotions been much…
Sales of headphones achieve small positive growth in Italy in 2024, as consumers are increasingly incorporating the use of headphones into their daily lives, at home, at work, and while on-the-go. This enables people to listen to music, consume media…
While overall retail volume growth of headphones is set to be negligible in Japan in 2024, this is not expected to be the case for all categories. Wireless headbands saw significant sales growth in 2023, and growth is set to continue, although at a…