In 2021, Canadian consumers worked from home even more than they did in 2020, with more than one half of consumers declaring they were working from home weekly or at least for part of the week, according to Euromonitor International’s 2021 Voice of the Consumer: Consumer Lifestyle Survey results. Many companies have realised potential economic and/or logistics and performance benefits from home working practices, and they have retained or stepped up this strategy during 2021.
E-commerce continued to develop in 2021, with accelerated retail value sales growth, as direct-to-consumer (DTC) companies gained the trust of Canadian consumers, and store-based retailers further expanded their online offerings. For example, Vancouver-based Article, a highly successful direct-to-consumer brand, continued to register fast value sales growth continued beyond 2020 into 2021.
Ikea remained the clear leader in a fragmented home furnishings competitive landscape in retail value terms in 2021, having gradually increased its share over the course of the review period. Even though the company remained focused on its in-store operations, and announced the opening of a store in Toronto city centre in 2022, it strengthened its e-commerce capabilities and increased both its online and click and collect sales.
One quarter of Canadian consumers are looking to buy sustainably-produced items, according to Euromonitor International’s 2021 Voice of the Consumer: Consumer Lifestyle Survey results. The growing interest in sustainable products has permeated into furniture, where Canadian companies are looking for innovative ways to design and produce such items.
The Canadian International Trade Tribunal ruled in September 2021 that certain upholstered seating furniture will be liable for antidumping duties. The initiative covers sofas, chairs, loveseats, sofa beds, day beds, futons, ottomans, stools and home theatre seating.
Slight-to-moderate retail value (constant 2021 prices) growth is anticipated for home furnishings in Canada through the forecast period. While positive, growth rates are set to come under pressure as the stimulation effects of the pandemic start to wane.
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Understand the latest market trends and future growth opportunities for the Home Furnishings industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Furnishings industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The furniture and other moveable articles in a home that are necessary or useful for comfort and convenience. Items must be new when sold to the consumer; second-hand/used home furnishings are excluded. Antiques are also excluded. Home furnishings refers to indoor living (home textiles, indoor furniture and window coverings), outdoor living (BBQ's, garden sheds and outdoor furniture) and lighting (lighting sources and light fixtures).See All of Our Definitions
This report originates from Passport, our Home Furnishings research and analysis database.
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