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Country Report

Home Furnishings in

Home Furnishings in Canada

17 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Urbanisation and shrinking households gradually reshape home furnishings

Growth of the urban population consistently outpaced that of the general population in Canada in the last decade, and it continued in 2017, with the urban population growing by 1.2% compared to a 0.

Demographic changes contribute to bipolarisation trend

More members of the boomer generation are entering retirement and the younger generation such as millennials have been gaining spending power in recent years, and they exhibit distinct preferences and behaviour in many aspects that home furnishing operators take note of. For instance, boomers generally favour a high-quality, premium range of indoor or outdoor furniture and barbecues, with manufacturers and brands introducing luxury styles and imported furniture and Made-in-Canada or Made-in-the-USA high-end products to meet the demand.

LED sees continued fast rate of adoption

Lighting was the most dynamic area in home furnishings over 2016-2017, and LED lamps continued to register the fastest growth amongst all categories in home furnishings. With years of consumer education and media coverage, the awareness of energy saving and reduced environmental impact has grown tremendously.

COMPETITIVE LANDSCAPE

IKEA remains the top brand, outperforming the rest of the industry

IKEA brand enjoyed double-digit growth in home furnishing categories across the board over the review period, and as a result, it commanded the largest value share in home furnishings overall in Canada in 2017. Benefiting from strong demand for affordable and versatile furniture, IKEA has been expanding its click & collect programme in light of the rising internet retailing and its geographic coverage, with a new store opened in Halifax, Nova Scotia, in autumn 2017, taking its total store count to 13.

Online-only players take off in mattresses

Mattresses experienced healthy growth over 2016-2017, and major players have been facing challenges from emerging players such as Wayfair.ca and Purple.

Globe Electric enjoys rapid growth in lighting

Quebec-based Globe Electric emerged amongst the top players in light sources, thanks to its focus on LED technologies, rapid expansion in retail distribution and continued product innovation. In just 6-7 years, Globe Electric has been expanding its retail presence to now cover all major retailers across Canada, including major home improvement and garden centre operators, home furnishing stores, grocery banners and also variety stores (eg Dollarama).

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Home Furnishings industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Home Furnishings in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Home Furnishings in Canada - Category analysis

HEADLINES

PROSPECTS

Urbanisation and shrinking households gradually reshape home furnishings

Demographic changes contribute to bipolarisation trend

LED sees continued fast rate of adoption

COMPETITIVE LANDSCAPE

IKEA remains the top brand, outperforming the rest of the industry

Online-only players take off in mattresses

Globe Electric enjoys rapid growth in lighting

CATEGORY DATA

Table 1 Sales of Home Furnishings by Category: Value 2012-2017
Table 2 Sales of Home Furnishings by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home Furnishings: % Value 2013-2017
Table 4 LBN Brand Shares of Home Furnishings: % Value 2014-2017
Table 5 LBN Brand Shares of Light Sources: % Value 2014-2017
Table 6 Distribution of Home Furnishings by Format: % Value 2012-2017
Table 7 Forecast Sales of Home Furnishings by Category: Value 2017-2022
Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2017-2022

Home and Garden in Canada - Industry Overview

EXECUTIVE SUMMARY

Home and garden overall sees slightly stronger growth

Demographic changes bring significant changes to home and garden

Home and garden sees some merger and acquisition activity whilst remaining fragmented

Department stores and online retailing are most dynamic

Modest and steady growth ahead despite uncertainties

MARKET DATA

Table 9 Sales of Home and Garden by Category: Value 2012-2017
Table 10 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 12 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 13 Distribution of Home and Garden by Format: % Value 2012-2017
Table 14 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022

Megatrends

Country Report

Home Furnishings in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Urbanisation and shrinking households gradually reshape home furnishings

Demographic changes contribute to bipolarisation trend

LED sees continued fast rate of adoption

COMPETITIVE LANDSCAPE

IKEA remains the top brand, outperforming the rest of the industry

Online-only players take off in mattresses

Globe Electric enjoys rapid growth in lighting

Overview

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Samples (FAQs about Samples):

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Table of Contents

Home Furnishings in Canada - Category analysis

HEADLINES

PROSPECTS

Urbanisation and shrinking households gradually reshape home furnishings

Demographic changes contribute to bipolarisation trend

LED sees continued fast rate of adoption

COMPETITIVE LANDSCAPE

IKEA remains the top brand, outperforming the rest of the industry

Online-only players take off in mattresses

Globe Electric enjoys rapid growth in lighting

CATEGORY DATA

Home and Garden in Canada - Industry Overview

EXECUTIVE SUMMARY

Home and garden overall sees slightly stronger growth

Demographic changes bring significant changes to home and garden

Home and garden sees some merger and acquisition activity whilst remaining fragmented

Department stores and online retailing are most dynamic

Modest and steady growth ahead despite uncertainties

MARKET DATA

DEFINITIONS

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