Competitive Landscape
Ikea Extends Its Lead with Wide Portfolio and Competitive Prices
Home furnishings in Switzerland remained moderately concentrated in 2025, with the top companies commanding substantial share. Ikea AG retained its leadership with a 19% share in 2025, up from 16% in 2020, reflecting a consistent increase in its presence.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Furnishings industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Furnishings industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Furnishings in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Furnishings in Switzerland?
- Which are the leading brands in Home Furnishings in Switzerland?
- How are products distributed in Home Furnishings in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Where is future growth expected to be most dynamic?
Home Furnishings in Switzerland - Category analysis
Key Data Insights
Home Furnishings Summary
Migros Exits Furniture Retail as Micasa Becomes Independent
Consolidation and E-Commerce Reshape Swiss Furniture Retail
Ikea’S Accessible Premiumisation Drives Value in a Flat Environment
Consolidation, E-Commerce and Value to Shape Swiss Home Furnishings
Ikea Extends Its Lead with Wide Portfolio and Competitive Prices
Tangible Experience Keeps Specialist Stores on Top While Digital and Structural Shifts Erode Share
E-Commerce Gains Share as Shoppers Embrace Online Convenience
Home and Garden in Switzerland - Industry Overview
2025 Developments
Key Data Insights
Jumbo and Specialist Chains Reshape Swiss Retail after Migros Exit
Ikea and Sola Drive Demand for Accessible Premium Home Products
Xxxlutz Consolidates Store Formats as Value Focus Intensifies
Home and Garden Faces Flat Outlook as Category Maturity Offsets Modest Pockets of Growth
Migros Exit to Accelerate Retail Consolidation as Large Multi-Format Groups Capture Value
Sustainability, Smart Functionality, and Digital Experiences to Reshape Consumer Expectations
Ikea and Specialist Chains Reshape Value through Consolidation and Omnichannel Strategies
Homewares and Home Furnishing Stores Retains Lead as Shoppers Seek In-Person Advice
E-Commerce Leads Growth While Physical Stores Retain Complex Purchases
Country Reports Disclaimer
The following categories and subcategories are included:
Home Furnishings
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- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
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- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
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- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
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- Blinds
- Curtains
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- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
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- Lighting Fixtures
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- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
Home Furnishings
The furniture and other moveable articles in a home that are necessary or useful for comfort and convenience. Items must be new when sold to the consumer; second-hand/used home furnishings are excluded. Antiques are also excluded. Home furnishings refers to indoor living (home textiles, indoor furniture and window coverings), outdoor living (BBQ's, garden sheds and outdoor furniture) and lighting (lighting sources and light fixtures).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Furnishings research and analysis database.
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